Hörmann Explained

Hörmann
Founder:August Hörmann
Location City:Steinhagen, North Rhine-Westphalia
Location Country:Germany
Key People:Thomas J. Hörmann, Martin J. Hörmann, Christoph Hörmann
Area Served:Worldwide
Industry:Door manufacturing, installation, and servicing
Revenue:Over 1 billion euro
Num Employees:>6,000
Homepage:www.hoermann.de

Hörmann is a German manufacturer of doors, garages, door frames, and gates for commercial and private real estate.[1] Operating globally, the family-owned business is Germany's largest door producer and the fourth biggest door manufacturer in the world. The company has 26 specialized plants in Europe, North America and Asia, and more than 6,000 personnel. The Hörmann Group's annual turnover is over 1 billion euro.[2]

History and today

Founded in 1935 by August Hörmann, the Hörmann Group has produced and delivered 15 million doors worldwide.[3] [4] The original name of the company was Bielefelder Stahltore.

The company became synonymous with home garages in Germany in the 1950s, and was widely known for introducing the Berry swing gate to German consumers.[1] Since that time, its product range has expanded to include wooden interior doors, canopies, steel sheet doors, door frames, interior and exterior entrance doors, manual and drive-driven industrial door systems, and state-of-the-art fire protection and multifunctional door systems for commercial real estate.

Hörmann is known for its decentralized sales strategy in Germany, operating 14 regional sales offices to allow for fast customer service and a better ability to react to fluctuations in the market.[5]

In 2015, the company opened a training and exhibition center in its hometown of Steinhagen, Germany.[1]

The following year, a nationwide survey held by Deutschland Test found the Hörmann Group to be one of the most popular family-owned businesses in Germany, with 100,000 customers expressing an overall positive experience with the company and its products.[6] Its place in the ranking was 52nd of 229 participating companies.[6]

The Hörmann Group invested in 1aim, a full-stack AI building platform, in 2016, and offers the product in Europe through its existing distribution network.[7]

Sports sponsorships

Hörmann is a longtime sponsor of international sports, particularly football. In 2014-2015, the company sponsored five Scotland international matches, including a friendly with England at Celtic Park and four matches during the 2014 and 2015 European Cup qualifying campaign.[8]

Hörmann UK has also served as a sponsor of the Coalville Town FC and Kesteven Rugby Club.[9]

In 2016, Hörmann became the new premium sponsor of the BMW IBU Biathon World Cup and the Biathon World Championships. Media reported that the company is paying approximately 1.5 million euro annually as part of the sponsorship program.[10] Christoph Hörmann, general partner of the Hörmann Group, said the company decided to sponsor biathlons given the sport's immense popularity in Germany, Russia and Scandinavia, which are significant target markets for the company.

The Hörmann Group was previously a sponsor of Formula One legend Michael Schumacher, who served as the company's brand ambassador.[11]

Production locations

[12]

Production LocationsProductions
Hörmann KG Amshausen, GermanyUp-and-over garage doors, roller garage doors and garage doors in numerous steel and timber versions
Hörmann KG Antriebstechnik, GermanyGarage door operators, industrial door operators and door controls
Hörmann KG Brandis, GermanyMulti-functional doors, internal doors and fire-resistance doors made of steel
Hörmann KG Brockhagen, GermanyIndustrial sectional doors made of steel and aluminium, sectional garage doors made of timber
Hörmann KG Dissen, GermanyRolling shutters and rolling grilles made of steel and aluminium
Hörmann KG Eckelhausen, GermanyEntrance doors and canopies, multi-purpose doors as well as fire-rated doors and smoke-tight door assemblies made of aluminium, windows made of aluminium
Hörmann KG Freisen, GermanyFire-rated doors and smoke-tight doors, security doors and acoustic-rated doors, apartment entrance doors and multi-functional doors made of steel
Hörmann KG Ichtershausen, GermanySectional garage doors
Hörmann KG Werne, GermanySteel frames made of galvanized sheet metal and stainless steel
ALUKON KG Konradsreuth, GermanyRoller shutters, insect protection, exterior blinds, garage doors, insulation systems
Seuster KG, Lüdenscheid, GermanyHigh-speed doors
Berner Torantriebe KG, Rottenburg, GermanyOperator technology
HUGA Hubert Gaisendrees GmbH&Co KG, Gütersloh, GermanyTimber internal doors
Schörghuber Spezialtüren KG, Ampfing, GermanyConstruction project doors made of timber
Hörmann Alkmaar B.V., NetherlandsLoading systems
Hörmann Legnica Sp. zo.o, PolandLoading ramps, tubular frame parts, collective garage doors
Tortec Brandschutztor GmbH, Wolfsegg, AustriaFire sliding doors,steel and stainless steel doors
Garador Ltd., Yeovil, UKGarage doors
IG Doors Ltd., Cwmbran, UKSteel Entrance Doors
Tubauto SAS, Sens, FranceGarage doors
Pilomat s.r.l., ItalyAccess control systems and power supply stations
Northwest Door LLC, Puyallup, WA, USASectional doors made of steel, timber and aluminium
Hörmann Flexon LLC, Burgettstown, PA, USAHigh-speed doors
Hörmann LLC, Montgomery, IL, USASectional garage doors and sectional industrial doors
Hörmann Beijing Door Production Co. Ltd., ChinaIndustrial sectional doors, loading systems, fire doors, internal doors, multi-purpose doors, security doors made of steel
Hörmann Tianjin Door Production Co. Ltd., ChinaIndustrial sectional doors, high-speed doors, rolling shutters, loading technology
Shakti Hormann Pvt Ltd., Karkhana, Secunderabad, IndiaIndustrial doors, loading systems, fire-rated doors, internal doors, multi-purpose doors, steel security doors
TNR Industrial Doors, Barrie, ON, CanadaHigh-performance doors for mining, heavy industry, food distribution, logistics and parking

Notes and References

  1. News: Hörmann: Die Nummer eins für Türen und Tore Steinhagen. Jasper. Frank. Steinhagen. 2017-10-06. de.
  2. Web site: Hörmann tuned die Logistik Lager und Logistik. www.it-zoom.de. de. 2017-10-06.
  3. News: Hormann's gate to the world. Logistik Journal. June 1, 2009. 2017-10-02.
  4. News: Installation Inventory: Integrated transport management. Emily Atkins. MMD Online. September 22, 2017. 2017-10-02.
  5. Web site: Ein halbes Jahrhundert bergauf - Hörmann KG Verkaufsgesellschaft - Pressemitteilung. www.pressebox.de. de. 2017-10-06.
  6. News: Hörmann gehört zu den beliebtesten Familienunternehmen Deutschlands. baustoffmarkt-online.de. 2017-10-06. de-DE.
  7. News: Artificial Intelligence Entrepreneur Torben Friehe On Why He Is Eyeing Africa. Nsehe. Mfonobong. Forbes. 2017-10-06. en.
  8. News: Hörmann scores Scottish football sponsorship package. 2014-12-05. Warehouse & Logistics News. 2018-01-07. en-US.
  9. News: Hörmann UK announces Coalville Town FC sponsorship deal - East Midlands Business Link. 2016-12-21. East Midlands Business Link. 2018-01-07. en-GB.
  10. News: Neuer Premium-Sponsor im Biathlon-Weltcup. 2016-09-22. SPONSORs. 2018-01-07. de.
  11. Web site: Mercedes F1 Driver Michael Schumacher Partners With Door Systems Producer Hörmann. www.sportsbusinessdaily.com. en-US. 2018-01-07.
  12. Web site: Hörmann About us Company & Success Story. www.hormann.co.uk. en. 2018-02-21.