Guzema Explained

Guzema
Trading Name:Guzema
Type:Private
Industry:Jewellery
Founder:Valeriya Guzema
Hq Location City:Kyiv
Hq Location Country:Ukraine
Area Served:Worldwide
Key People:Valeriya Guzema (Founder)
Products:Handcrafted jewelry

Guzema is a brand of handcrafted jewelry from Ukraine. Among celebrities who wore Guzema are the First Lady of Ukraine – Olena Zelenska,[1] [2] [3] [4] President of the European Parliament – Roberta Metsola, actresses Katheryn Winnick, Hannah Waddingham, Kim Catrall, Milla Jovovich and others.[5] It was honoured as the Best Startup at the Elle Style Awards in 2017.

History

Guzema was officially launched in 2016.[6] [7] [8] In 2017, the first Guzema flagship boutique was opened in Kyiv.[9] [10]

Following this year, the brand introduced its Charity Chain, proceeds from sales of which were transferred to the ’Tvoya Opora’ foundation to help the needs of children suffering from heart conditions.[11]

In November 2017, the Guzema team was honored with the Best Startup award at Elle Style Awards.[12] In the summer of 2018, the brand was presented at Los Angeles Fashion Week.[13]

In the same year, the Love It Rhythm jewelry capsule collection, created in collaboration with Ukrainian artist Monatik, won the Elle Style Awards in the ‘Fashion Collaboration’ category. Guzema also collaborated with Kateryna Kukhar – prima ballerina of the National Academic Opera and Ballet Theater of Ukraine on the Prima collection.[14]

In 2021, Valeriya Guzema established Guzema Foundation – a charitable organization that assists children receiving treatment at the Chernihiv Regional Children's Hospital.[15] [16] [17]

With the start of the full scale Russian invasion in 2022, the brand suspended its operations and directed all its resources to volunteer activities.[18] [19] [20]

In June 2022, the brand designed two collections dedicated to liberty and Ukrainian heritage – Freedom and Spadok.[21] [22] [23] All proceeds from the sales of Freedom collection items are continuously being donated to Guzema Foundation.[24] [25] [26] [27]

During the Eurovision song contest held in May 2023 the brand was worn by host Hannah Waddingham.[28]

Notes and References

  1. News: Friedman . Vanessa . 2022-07-21 . In Washington, Olena Zelenska Dressed for Ukraine . 2024-06-06 . The New York Times . en-US . 0362-4331.
  2. Web site: Satenstein . Liana . 2022-07-20 . The First Lady of Ukraine Dressed With Pride to Meet President Biden . 2024-06-06 . Vogue . en-US.
  3. News: Lazazzera . Milena . 2023-01-27 . Ukraine pins hopes on symbols of resistance . 2024-06-06 . Financial Times.
  4. Web site: Ювелір Першої леді - з Чернігова . 2024-06-06 . Новини про Чернігів та Чернігівську область . uk.
  5. Web site: Fedorova . Violett . 2022-07-30 . Jej biżuterię noszą Ołena Zełenska i Milla Jovovich. Valeria Guzema, projektantka z Ukrainy, opowiada o pracy w nowej rzeczywistości . 16 May 2024 . glamour.pl.
  6. Web site: JVC Announces Luncheon Speakers . 2024-06-06 . nationaljeweler.com . en.
  7. Web site: How I Got Here: Valeriya Guzema Finds Inspiration In Her Ukrainian Roots - JCK . 2024-06-06 . en-US.
  8. Web site: Mobley . Grant . 2023-07-19 . Meet Valeriya Guzema, a Ukrainian Gem in the Fine Jewelry World . 2024-06-06 . Only Natural Diamonds . en.
  9. Web site: 2021-11-29 . Guzema (Гузема Файн Джеверли) — история украинской дизайнерской ювелирной компании, выпускающей утонченные украшения для мужчин и женщин. Где купить, адреса магазинов в Украине Ves4i.com.ua - официальный сайт в Украине . https://web.archive.org/web/20211129160046/https://ves4i.com.ua/Guzema-Fine-Jewelry . 2021-11-29 . 2024-06-06 . ves4i.com.
  10. Web site: 2022-02-23 . Зубні протези дідуся та $500: історія успіху Валерії Гуземи . 2024-06-06 . fakty.
  11. 2023-02-24 . Ukrainian fashion brands explain what you can do to help right now . 2024-06-06 . Harper's BAZAAR . en-GB.
  12. Web site: 2021-11-29 . Elle Style Awards 2017: победители и вечеринка - cosmo.com.ua . https://web.archive.org/web/20211129160732/https://www.cosmo.com.ua/elle-style-awards-2017-pobediteli-i-vecherinka/ . 2021-11-29 . 2024-06-06 . cosmo.com.ua.
  13. Web site: Грицик . Тетяна . 2024-01-16 . Залаштунки українських прикрас. Як працює Guzema Fine Jewelry – велика історія бренду . 2024-06-06 . AIN.Business . uk.
  14. Web site: СВЯЗАНЫ ОДНОЙ НИТЬЮ: MONATIK И GUZEMA JEWELRY ВЫПУСТИЛИ КОЛЛЕКЦИЮ ЮВЕЛИРНЫХ УКРАШЕНИЙ . https://web.archive.org/web/20211201085417/https://elle.ua/stil-zhizni/novosty/svyazani-odnoy-nityu-monatik-i-guzema-jewelry-obyavili-o-kollaboracii/ . 2021-12-01 . elle.ua. 21 May 2019 .
  15. Web site: Traditional and Contemporary Guzema-Fine Jewelry from Ukraine . 16 May 2024 . hypeandhyper.com. 22 November 2022 .
  16. Web site: Salonga . Bianca . Ukrainian Jewelry Brands Empower Love And Compassion Even At A Time Of War . 2024-06-06 . Forbes . en.
  17. Web site: Fedorova . Violetta . 2022-05-28 . Anastasia, Anna e Valeria: le storie di coraggio di tre stiliste ucraine diventate volontarie . 2024-06-06 . Vanity Fair Italia . it-IT.
  18. Web site: Cernansky . Rachel . 2022-03-14 . Open letter to jewellery industry: Your gold could be funding Russia's war . 2024-05-17 . Vogue Business . en-US.
  19. Web site: Matthams . Kate . "I Have No Right To Give Up": Valeriya Guzema On Running A Jewelry Business During The War In Ukraine . 2024-06-06 . Forbes . en.
  20. Web site: Vogue . 2023-07-03 . Ukrainian designer Valeriya Guzema on hope for the future . 2024-06-06 . Vogue Singapore . en-US.
  21. Web site: Spadok, una colección de arte y resiliencia . 2024-06-06 . L'OFFICIEL MÉXICO . es.
  22. Web site: Postolache . Mira . 2022-10-20 . Guzema PRESENTS SPADOK . 2024-06-06 . KREEP. . en.
  23. Web site: 2023-02-26 . Meet The Famous Ukrainian Fashion Designers Working Through The War: Valeriya Guzema . 2024-06-06 . ELLE . en-GB.
  24. Web site: Supplier News: Week of March 11 - JCK . 2024-06-06 . en-US.
  25. Web site: Piece of the Week: Guzema's 'Freedom' for Ukraine Pendant . 2024-06-06 . nationaljeweler.com . en.
  26. Web site: Istomina . Toma . 2020-11-27 . Valeriya Guzema: Self-made jewelry designer inspires female entrepreneurs, supports charity - Nov. 27, 2020 . 2024-06-06 . Kyiv Post.
  27. Web site: 2023-05-26 . "Volunteering calms me down, introduces me to cool people, and gives me hope that the war will soon end with our victory": an interview with designer Valeriya Guzema . 2024-06-06 . vogue.ua . uk.
  28. Web site: Malach . Hannah . 2023-05-14 . Hannah Waddingham's Stylist James Yardley Explains the Inspiration Behind Her Vibrant Eurovision Looks . 2024-06-06 . WWD . en-US.

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