Gushi Hui Explained

Category:Literary magazine
Frequency:Fortnightly
Publisher:Shanghai Literature and Arts Publishing
Country:China
Based:Chifeng
Language:Chinese
Issn:0257-0238
Oclc:6519998

Gushi Hui (; Story Collections) is a Chinese language fortnightly literary magazine published in Chifeng, China. It is one of the leading titles in the country.[1] [2]

History and profile

The magazine was established in Shanghai under the name Geming Gushihui (Chinese: Revolutionary Story Collections) in 1963.[3] However, its publication was suspended during the cultural revolution.[2] In 1974 the magazine was restarted.[2]

Formerly the magazine was published bimonthly. Its frequency was changed to fortnightly in 2004.[2] The magazine is published by Shanghai Literature and Arts Publishing.[4] Its headquarters is in Chifeng.[5] The magazine mostly covers short stories.[2]

In 1979 the magazine was renamed as Gushi Hui dropping the word revolutionary.[3] In the 1980s the magazine targeted small villages and aimed at being a publication for public readings there.[6] However, this attempt was not successful.[6] On the other hand, during the 1990s it played a significant role in transition of China from the Maoist politics to the liberal economy.[3]

Circulation

Its circulation was 100,000 copies in 1979.[3] It rose to 7.6 million copies in 1985, but dropped to 4 million at the end of the 1990s.[3] In 2003 Gushi Hui was the best-selling magazine in China with a circulation of 3,520,000 copies.[7]

The circulation of Gushi Hui was reported by its publisher to be 5,400,000 copies in January 2010[8] and 3,720,000 copies in August 2010.[4]

Notes and References

  1. Michael Keane. Christina Spurgeon. Advertising Industry and Culture in Post-WTO China. Media International Australia. May 2004. 111. 104–117. 10.1177/1329878X0411100111. 1. 153590186 .
  2. Marja Kaikkonen. Gushihui: The success story of a popular literary journal. NIAS Nytt. 2005. 3. 18–19. . 0904-4337.
  3. Book: Perry Link. et. al.. Popular China: Unofficial Culture in a Globalizing Society. https://books.google.com/books?id=WQd4AAAAQBAJ&pg=PA143. 2001. Rowman & Littlefield Publishers. 978-1-4616-4105-6. 143. The new Chinese women and lifestyle magazines in the late 1990s. Lanham, MD. Julia F. Andrews. Kuiyi Shen.
  4. Web site: China. Top titles. Media Convergence Asia-Pacific. 12 August 2015.
  5. Book: Wanning Sun. Jenny Chio. Mapping Media in China: Region, Province, Locality. London; New York. 6. Introduction. https://books.google.com/books?id=INTUWgUpL3kC&pg=PA6. 2012. Routledge. 978-1-136-30430-9.
  6. Book: Eugene Perry Link. The Uses of Literature: Life in the Socialist Chinese Literary System. 2000. Princeton University Press. 0-691-00198-7. 193. Princeton, NJ.
  7. News: Media Rates Slowly on Rise. 12 August 2015. Brand Republic. 28 November 2003.
  8. Web site: World Magazine Trends 2009/2010. FIPP. 12 August 2015. 3 March 2016. https://web.archive.org/web/20160303232551/http://www.mediaconv.com/pdf/WMM-China.pdf. dead.