Gulli Explained

Gulli
Country:France
Area:France
Sub-Saharan Africa (as Gulli Africa)
Owner:M6 Group (since 2 September 2019) (Lagardère Active from 18 November 2005 to 2 September 2019; France Télévisions from 18 November 2005 to 29 October 2014)
Website:



(Russian)
(Portuguese, schedule only)
Terr Serv 1:TNT
Terr Chan 1:Channel 18
Sister Channels:M6
W9
6ter
Paris Première
Téva
TiJi
Canal J
M6 Music
Série Club
Picture Format:1080i HDTV
Headquarters:89, avenue Charles de Gaulle92575 Neuilly-sur-Seine

Gulli (in French pronounced as /ɡyli/; stylised as gulli) is a French free-to-air television channel focused on kids' programming for those aged 3 to 14. It was created as a result of a partnership between Lagardère Active and state-owned broadcaster France Télévisions. In 2019, the M6 Group bought Gulli as well as the television division of the Lagardère Active Group.

History

The channel was launched on 18 November 2005 on the digital terrestrial television platform in France.[1] Ten years later, on 1 July 2015, Gulli launched its own HD simulcast feed on the Astra 1 satellite.[2] On 5 April 2016, its HD feed was launched on DTT.

Gulli was created as a result of a partnership between a kids-television pioneer Lagardère Active and the state-owned France Télévisions.[3] The former is known due to its children's network, Canal J, while the latter has a long history investing in kids programming through its youth-oriented division on France 3. On 23 December 2013, a deal was reached between Lagardère and France Télévisions to purchase the latter's shares in Gulli. The deal was finalised on 29 October 2014 with the transfer of 34% of France Télévisions's shares to Lagardère for €25 million.[4]

The network has been launched in Russia, Africa, the MENA region, and Brazil, broadcasting in Russian, French, Arabic and Brazilian Portuguese. The brand itself was sold alongside the rest of the Lagadère channels to Groupe M6 in 2019.[5] The Russian feed utilizes the name "Gulli Girl" and broadcasts series aimed at a young female audience.

The channel was launched in Brazil on 9 August 2020, on the newly established satellite TV provider BluTV, being the first expansion of the channel to the Americas.

Branding

At the French media regulator CSA's hearings for the new DTT channels, the channel was presented under the name of Gulliver, named after Jonathan Swift's character from Gulliver's Travels, before being renamed and shortened to Gulli.

The first design of the channel as well as the logo were designed by the Dream On agency.

On 8 April 2010, Gulli decided to use a new on-the-air branding designed by Gédéon. On the same occasion, the channel started modernising its logo, which has become darker, giving it volume and changing to 16/9 but somewhat dynamically, in the 4:3 and 16:9 aspect ratios.

A new branding, again designed by Gédéon, came in September 2013.

On 28 August 2017, Gulli changed its branding. This branding was made by 17MARS. This new branding received very positive reviews and gave a lot of colour to the channel.

Following the announcement of Gulli Prime, a temporary logo is presented. Finally, this logo is then shown in another form on 14 December 2021.

On 28 August 2023, the channel announced that it would adopt a new logo as well as a new on-air design for 4 September both designed by the Gédéon agency.

Slogans

Version 1 (2005 – 2010)

Version 2 (2010 – 2017)

Version 3 (2017–present)

Programming

Gulli broadcasts cartoons, series, shows, and films.

Current programming

Live-action (Gulli Prime)

Animated

Reality programming (Gulli Prime)

Programming blocks

Current

Former

Broadcast hours

At the channel's launch on 18 November 2005, Gulli was broadcast from 6:30 am to 11:30 pm. From 10 December 2007 (about three months after the "rentrée" of 2007) to 31 August 2008, the channel broadcast from 6:00 am to 12:30 am. Since 1 September 2008, the channel broadcasts 24 hours a day.

International versions

External links

Notes and References

  1. Web site: 2005-10-18. BFM TV et Gulli font leur entrée sur Freebox. 2020-12-12. Univers Freebox. fr-FR.
  2. Web site: 2015-08-01. TNT SAT prend de l'avance sur la HD !. live. https://web.archive.org/web/20150924215730/http://www.onastra.fr/21321439/01-07-2015-TNTSAT-HD. 2015-09-24. 2020-12-12. Univers Freebox. fr-FR.
  3. News: Kerviel. Sylvie. 2006-09-15. La concurrence s'intensifie entre les nombreuses chaînes jeunesse. fr. Le Monde.fr. 2020-12-12.
  4. Web site: Lagardère finalise (enfin) le rachat de Gulli. 2020-12-12. BFM BUSINESS. fr.
  5. Web site: M6 rachète le pôle TV de Lagardère pour 215 millions d'euros. 2020-12-12. LEFIGARO. 24 May 2019 . fr.
  6. Web site: Bienvenue chez les Casagrandes - le dessin animé sur Gulli .
  7. Web site: My Little Pony: Pony Life - Série Animation - Programme TV Gulli . www.gulli.fr . dead . https://web.archive.org/web/20200825162121/https://www.gulli.fr/programme-tv/my-little-pony-pony-life . 2020-08-25.
  8. Web site: Chaine-TV/Dessins-animes/Oggy-et-les-cafards . 2017-08-27 . 2022-11-18 . Gulli.fr. fr.
  9. Web site: Oggy et les cafards - Next Gen le 11 novembre 2021 à 08h13 sur Gulli . www.cesoirtv.com . dead . https://web.archive.org/web/20211113152846/https://www.cesoirtv.com/programme/1055431942/oggy-et-les-cafards-next-gen.php . 2021-11-13.
  10. Web site: Totally Spies : TF1 reprend la diffusion face au succès de Gulli, les audiences ne rivalisent pas avec sa concurrente . 2017-07-21 . 2022-03-29 . Toutelatele . fr.
  11. Web site: Totally spies ! : le retour des célèbres espionnes des années 2000 est annoncé . 2022-01-25 . 2022-03-29 . Tele-Loisirs. fr.
  12. https://www.lagardere.com/fichiers/fckeditor/File/Presse/Communique_presse/presse/gulli_DP.pdf dossier de presse
  13. Web site: File Gulli.
  14. Web site: La rentrée 2007 de Gulli ! . .

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Gulli".

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