Cole Bennett Explained

Cole Bennett
Birth Date:14 May 1996
Birth Place:Plano, Illinois, U.S.
Years Active:2013–present
Channel Display Name:Lyrical Lemonade
Subscriber Date:April 2024
Subscribers:21.9 million
Views:11.2 billion
View Date:April 2024

Cole Bennett (born May 14, 1996) is an American music video director and record executive.[1] He is also the founder of Lyrical Lemonade.

Early life

Cole Bennett was born on May 14, 1996, in Plano, Illinois. He went to Plano High School and he dropped out of DePaul University to focus on his career in videography and hip hop music, things he had been interested in since childhood.[2]

Career

2013–2016: Early career

Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother helped him come up with the blog's name and had given him a video camera. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett (no relation), King Louie, and Ridgio,[3] all of which he uploaded onto the Lyrical Lemonade channel.[4] His channel also featured live show recaps, cyphers, documentaries and interviews.[5]

2016–2023: Rise to popularity and numerous music videos

The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018.[6] He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays", and YBN Nahmir's "Bounce Out with That".

In May 2018, he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100.[7] [8] As of May 2024, the video has surpassed 981 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole,[9] Wiz Khalifa,[10] Kanye West,[11] and Eminem.[12]

In January 2020, he directed the music video for Kentucky rapper Jack Harlow's breakout single "What's Poppin". In March 2020, he directed the music video for Eminem's hit single "Godzilla".[13] The video itself features cameos from Dr. Dre and Mike Tyson.[14] It gained 13 million views in 24 hours.[15] In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single "Gnat".[16]

2023–present: All Is Yellow

In 2023, Bennett began releasing tracks from his debut studio album, titled All Is Yellow (2024). The lead single from the album, "Doomsday", with Juice Wrld and Cordae, was released on June 23, 2023 and reached number 58 on the Billboard Hot 100, 49 on the Canadian Hot 100, 83 on the Irish Singles Chart, and 92 on the UK Singles Chart. The album's second single, "Guitar in My Room", with Lil Durk and Kid Cudi, was released on September 29. The third single, "Hello There", with Corbin, Lil Tracy and Black Kray, was released on October 20. The album's fourth single, "Stop Giving Me Advice", with Dave and Jack Harlow, was released on December 8 and charted at number 33 on the Irish Singles Chart, and 29 on the UK Singles Chart. The fifth and final single, "Fallout", with Gus Dapperton, Lil Yachty and Joey Badass, was released on January 12, 2024.

All Is Yellow was released on January 26, 2024. The tracklist was revealed on January 13, 2024.[17] The album features guest appearances from Sheck Wes, Ski Mask the Slump God, JID, Lil Durk, Kid Cudi, Chief Keef, Lil Yachty, Lil Tecca, Lil Skies, The Kid Laroi, Teezo Touchdown, Juicy J, Cochise, Denzel Curry, Lil B, Latto, Swae Lee, Aminé, Snot, 6 Dogs, Juice Wrld, Cordae, Eminem, Gus Dapperton, Joey Badass, BabyTron, G Herbo, Corbin, Lil Tracy, Black Kray, Umi, SahBabii, Jack Harlow, and Dave.

Impact

Bennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers.[18] Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent.[19] Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, Lil Mosey, and Jack Harlow.[20]

Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s.[21]

Other ventures

Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that."[22]

In February 2020, Lyrical Lemonade collaborated with Jordan Brand.[23] The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt.[24] In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade.[25]

In November 2021, Cole Bennett launched another virtual retail space called "By Cole Bennett."[26] Here, individuals are able to buy clothing and other soft goods that are designed by Bennett himself and are subject to limited releases. On the same virtual store front, Bennett occasionally allows fans to purchase props previously used in Lyrical Lemonade videos.

Bennett hosts a music festival called Summer Smash every year. It is presented by independent Chicago-based event production label SPKRBX.[27]

Lyrical Lemonade discography

Studio albums

Title! scope="col" rowspan="2"
DetailsPeak chart positions
US
[28] 		US
R&B/HH
[29] 		AUS
[30] 		CAN
[31] 		NZ
[32]
All Is Yellow 43 16 86 51 23

Singles

Title! scope="col" rowspan="2"
YearPeak chart positionsAlbum
US
[33] 		US
R&B/HH
[34] 		CAN
[35] 		IRE
[36] 		NZ
Hot
[37] 		UK
[38]
"Doomsday"
202358 19 49 83 3 92All Is Yellow
"Guitar in My Room"
— — — — — —
"Hello There"
— — — — — —
"Stop Giving Me Advice"
— — — 33 7 29
"Fallout"
2024— — — — — —
"—" denotes a recording that did not chart or was not released in that territory.

Other charted songs

Title! scope="col" rowspan="2"
YearPeak chart positionsAlbum
US
Bub.
[39] 		US
R&B/HH
[40] 		NZ
Hot
"Fly Away"
2024— — 34All Is Yellow
"Say Ya Grace"
— — 32
"This My Life"
19 49 20
"Doomsday Pt. 2"
— — 16

Accolades

Award ceremonyYearCategoryNominated workResult
BET Awards2020Video Director of the YearHimself[41]
2021[42]
2023[43]
2024[44]
BET Hip Hop Awards2020Video Director of the YearHimself[45]
2021[46]
2022[47]
2023[48]
Streamy Awards2019DirectingLyrical Lemonade[49]
2020Cinematography[50]
2022[51]
2023[52]

Selected videography

Year! scope="col" style="width:16em;"
TitleArtist
2017"D Rose"Lil Pump
"Catch Me Outside"Ski Mask the Slump God
"Betrayed"Lil Xan
"BabyWipe"Ski Mask the Slump God
"Red Roses" Lil Skies
"Nowadays"
2018"Bounce Out with That"YBN Nahmir
"All Girls Are the Same"Juice Wrld
"Welcome to the Rodeo"Lil Skies
"Bands"Comethazine
"Lucid Dreams"Juice Wrld
"DoIHaveTheSause?"Ski Mask the Slump God
"Creeping" Lil Skies
"Noticed"Lil Mosey
"Fr Fr" Wiz Khalifa
"Walk"Comethazine
"Magic in the Hamptons" Social House
"Kamikaze"Lil Mosey
"Armed and Dangerous"Juice Wrld
"Off Deez" JID
"Bleed It"Blueface
2019"Mixed Personalities" YNW Melly
"Thotiana" (Remix) Blueface
"Robbery"Juice Wrld
"Thotiana" (Remix) Blueface
"Faucet Failure"Ski Mask the Slump God
"i"Lil Skies
"Have Mercy"YBN Cordae
"Ransom"Lil Tecca
"Stop Snitchin" (Remix) YG
"Shotta Flow" (Remix) NLE Choppa
"Camelot"
"Bandit" Juice Wrld
"Nuketown" Ski Mask the Slump God
2020"Whats Poppin"Jack Harlow
"Diva" The Kid Laroi
"Thief in the Night"Rod Wave
"Godzilla" Eminem
"Blueberry Faygo"Lil Mosey
"Tell Me U Luv Me" Juice Wrld
"Shotta Flow 5"NLE Choppa
"21"Polo G
"3 Headed Goat" Lil Durk
"Tell Me Why"The Kid Laroi
"Lemonade"[53] Internet Money
"Gifted" Cordae
"Dolly" Lil Tecca
"So Done"The Kid Laroi
"Coco" 24kGoldn
"Gnat"Eminem
2021"Bad Boy" Juice Wrld
"GNF (OKOKOK)"Polo G
"Whipski" Snot
"Knock Knock"SoFaygo
"His & Hers" Internet Money
"Tell Em" Cochise
"Motley Crew"Post Malone
"Papercuts"Machine Gun Kelly
"Who Want Smoke??" Nardo Wick
"Life Goes On" Oliver Tree
2022"What Happened to Virgil" Lil Durk
"Honest" Justin Bieber
"Talk About Me"
Dot da Genius
"Doja"Central Cee
"Out thë Way"Yeat
"Backstage Passes" EST Gee
"Poland"Lil Yachty
"Edging"Blink-182
"My All"Polo G
2023"Peaches"Jack Black
"Strike (Holster)"Lil Yachty
"Doomsday"Lyrical Lemonade, Juice Wrld & Cordae
"Bigger Thën Everything"Yeat
"Tesla"Lil Yachty
"Fighting My Demons"Ken Carson
"Stop Giving Me Advice"Lyrical Lemonade, Jack Harlow & Dave
2024"Doomsday Pt. 2"Lyrical Lemonade & Eminem
"Praise Jah in the Moonlight"YG Marley
"Tobey" Eminem
"Hate Me"Lil Yachty & Ian

Notes and References

  1. Web site: Inside Cole Bennett's Lyrical Lemonade Empire. Skeleton. Eric. July 18, 2019. August 31, 2019. Complex. August 31, 2019. https://web.archive.org/web/20190831015354/https://www.complex.com/music/2019/07/cole-bennett-interview-lyrical-lemonade-chicago. live.
  2. Turner . David . 2017-06-13 . Cole Bennett, SoundCloud's Favorite Video Director, Squiggles to Success . 2024-03-01 . Rolling Stone . en-US.
  3. Web site: Lyrical Lemonade – Every Lyrical Lemonade Song . 2022-12-23 . Genius.
  4. Web site: Lyrical Lemonade - YouTube . 2022-12-23 . www.youtube.com.
  5. Web site: Smokepurpp & Lil Pump: The Lyrical Lemonade Interview. Lyrical Lemonade. September 18, 2016. August 31, 2019. YouTube.
  6. Web site: American single certifications - Lil Xan - Betrayed. Recording Industry Association of America. August 31, 2019. June 26, 2019. https://web.archive.org/web/20190626221624/https://www.riaa.com/gold-platinum/?tab_active=default-award&ar=Lil+Xan&ti=Betrayed#search_section. live.
  7. Web site: Juice WRLD Unveils Cole Bennett-Directed Video for "Lucid Dreams". PigeonsandPlanes. August 31, 2019. June 12, 2018. https://web.archive.org/web/20180612144843/https://pigeonsandplanes.com/music/2018/05/juice-wrld-cole-bennett-directed-lucid-dreams. live.
  8. Maroon 5 & Cardi B's 'Girls Like You' Holds Atop Hot 100, Juice WRLD's 'Lucid Dreams' Lifts to No. 2. Billboard. Trust. Gary. October 1, 2018. August 31, 2019. October 1, 2018. https://web.archive.org/web/20181001211804/https://www.billboard.com/articles/columns/chart-beat/8477658/maroon-5-girls-like-you-hot-100-second-week. live.
  9. J.I.D. & J. Cole Get Animated in New 'Off Deez' Video: Watch. Saponara. Michael. Billboard. August 31, 2019. August 31, 2019. https://web.archive.org/web/20190831020856/https://www.billboard.com/articles/columns/hip-hop/8488636/jid-j-cole-off-deez-video. live.
  10. Web site: Wiz Khalifa & Lil Skies Smoke Out Grocers In "Fr Fr" Video. Clark. Trent. September 18, 2018. August 31, 2019. HipHopDX. August 31, 2019. https://web.archive.org/web/20190831015354/https://hiphopdx.com/news/id.48483/title.wiz-khalifa-lil-skies-smoke-out-grocers-in-fr-fr-video. live.
  11. YNW Melly Recruits Kanye West For Robot-Driven 'Mixed Personalities' Video: Watch. Billboard. January 18, 2019. Armstrong. Megan. April 7, 2020. April 7, 2020. https://web.archive.org/web/20200407133622/https://www.billboard.com/articles/columns/hip-hop/8494070/ynw-melly-mixed-personalities-video-kanye-west. live.
  12. Web site: Eminem Announces Cole Bennett-Directed 'Godzilla' Video. Eustice. Kyle. March 7, 2020. March 9, 2020. HipHopDX. March 10, 2020. https://web.archive.org/web/20200310034125/https://hiphopdx.com/news/id.54860/title.eminem-announces-cole-bennett-directed-godzilla-video. live.
  13. Web site: Eminem Breathes Fire, Shoots A Bazooka, And Generally Wilds Out In His 'Godzilla' Video. Okon. Wongo. March 9, 2020. April 7, 2020. Uproxx.
  14. Web site: Eminem Links With Lyrical Lemonade's Cole Bennett For His "Godzilla" Video. Genius. March 9, 2020. April 7, 2020. Mench. Chris. Hill. Tia. Abad. Russel. Morel Jr.. Jacques. April 7, 2020. https://web.archive.org/web/20200407131918/https://genius.com/a/eminem-links-with-lyrical-lemonade-s-cole-bennett-for-his-godzilla-video. live.
  15. Web site: Eminem Gets Knocked Out by Mike Tyson in New 'Godzilla' Music Video — and Honors Juice WRLD. PEOPLE.com. March 14, 2020. March 12, 2020. https://web.archive.org/web/20200312174617/https://people.com/music/eminem-gets-knocked-out-by-mike-tyson-in-new-godzilla-music-video-and-honors-juice-wrld/. live.
  16. Web site: Powell. Jon. December 18, 2020. Eminem drops wacky new video for "Gnat". December 24, 2020. Revolt. en.
  17. Web site: Bennett . Cole . beyond thankful, beyond excited. all is yellow 1/26 . Instagram . 13 January 2024.
  18. Web site: The Impact Of Cole Bennett. August 30, 2019. Genius. August 31, 2019. August 31, 2019. https://web.archive.org/web/20190831015356/https://genius.com/a/the-impact-of-cole-bennett. live.
  19. Web site: Lil Pump - "D Rose" - A new music video directed by Cole Bennett. February 27, 2019. August 31, 2019. Splice Today. August 31, 2019. https://web.archive.org/web/20190831015356/https://www.splicetoday.com/music/lil-pump-d-rose. live.
  20. Web site: Framework: The Making Of Lil Tecca's "Ransom" Video With Cole Bennett. August 29, 2019. August 31, 2019. Genius. August 31, 2019. https://web.archive.org/web/20190831015354/https://genius.com/a/framework-the-making-of-lil-teccas-ransom-video-with-cole-bennett. live.
  21. Web site: 20 Pitchfork Staffers on Their Favorite Music Videos of the 2010s. October 25, 2019. October 29, 2019. Pitchfork. October 29, 2019. https://web.archive.org/web/20191029131742/https://pitchfork.com/features/article/2010s-best-music-videos/. live.
  22. News: 'Lyrical Lemonade' taking over global music scene while honoring Chicago roots. April 10, 2019. August 31, 2019. Fox 32 News Chicago. July 30, 2019. https://web.archive.org/web/20190730195817/http://www.fox32chicago.com/entertainment/-lyrical-lemonade-taking-over-global-music-scene-while-honoring-chicago-roots. live.
  23. News: Hernandez . Jovani . Lyrical Lemonade Jordan Aerospace 720 Release Info . April 10, 2023 . Sneaker News . January 20, 2020.
  24. Web site: Post by Lyrical Lemonade. https://ghostarchive.org/iarchive/s/instagram/B7o985VBA4Z . January 22, 2020. December 24, 2021. limited. Instagram.
  25. Web site: Post by Lyrical Lemonade. https://ghostarchive.org/iarchive/s/instagram/B_ajAY_BFER . April 25, 2020. December 24, 2021. limited. Instagram.
  26. Web site: By Cole Bennett . 2023-02-22 . bycolebennett . en.
  27. Web site: Everything You Need to Know About the Videographer Cole Bennett. Study Breaks. Mease. Sarah. July 4, 2019. August 31, 2019. August 31, 2019. https://web.archive.org/web/20190831030907/https://studybreaks.com/tvfilm/cole-bennett/. live.
  28. Billboard 200: Week of February 10, 2024. Billboard. February 6, 2024.
  29. Top R&B/Hip-Hop Albums: Week of February 10, 2024. Billboard. February 6, 2024.
  30. The ARIA Report: Week Commencing 5 February 2024. The ARIA Report. Australian Recording Industry Association. 1770. 6. February 5, 2024.
  31. Billboard Canadian Albums: Week of February 10, 2024. Billboard. February 6, 2024.
  32. Web site: NZ Top 40 Albums Chart. Recorded Music NZ. February 5, 2024. February 2, 2024.
  33. Billboard Hot 100: Week of July 8, 2023. Billboard. February 6, 2024.
  34. Hot R&B/Hip-Hop Songs: Week of July 8, 2023. Billboard. February 6, 2024.
  35. Canadian Hot 100: Week of July 8, 2023. Billboard. February 6, 2024.
  36. Web site: IRMA – Irish Charts. Irish Recorded Music Association. June 30, 2023. June 14, 2017. https://web.archive.org/web/20170614003514/http://www.irma.ie/index.cfm?page=irish-charts&chart=Singles. live.
  37. Web site: NZ Hot Singles Chart. Recorded Music NZ. February 5, 2024. February 2, 2024.
  38. Web site: Official Singles Chart Top 100: 30 June 2023 – 6 July 2023. Official Charts Company. February 7, 2024.
  39. Bubbling Under Hot 100: Week of February 10, 2024. Billboard. February 6, 2024.
  40. Hot R&B/Hip-Hop Songs: Week of February 10, 2024. Billboard. February 6, 2024.
  41. Web site: BET Awards 2020 nominees announced. Thomas. Megan. CNN. June 15, 2020 . July 30, 2024.
  42. 2021-05-27. Megan Thee Stallion & DaBaby Lead 2021 BET Awards Nominations: Full List. 2024-07-30. Billboard. en-US.
  43. Rouhani. Neena. June 8, 2023. GloRilla & Drake Lead 2023 BET Awards Nominations. July 30, 2024. Billboard. en-US.
  44. Grein . Paul . May 16, 2024 . Drake Leads Nominations for 2024 BET Awards: Full List . July 30, 2024 . Billboard . en-US.
  45. Grein . Paul . 2020-09-29 . DaBaby Leads All Nominees For 2020 BET Hip Hop Awards: Here's the Complete List of Nominations . 2022-05-12 . Billboard . en-US.
  46. Grein . Paul . 2021-09-09 . Cardi B, Lil Durk & Megan Thee Stallion Lead 2021 BET Hip Hop Award Nominations: Full List . 2022-05-12 . Billboard . en-US.
  47. Web site: Kanye West and Drake Lead BET Hip Hop Awards 2022 Nominations. 2024-07-30. Complex. en.
  48. Grein . Paul . 2023-09-07 . Cardi B & 21 Savage Lead Nominations for 2023 BET Hip Hop Awards: Full List . 2024-07-30 . Billboard . en-US.
  49. Web site: 9th Annual Streamy Nominees . 2022-05-12 . The Streamy Awards . en.
  50. Web site: 10th Annual Streamy Nominees & Winners . 2022-05-12 . The Streamy Awards . en.
  51. Web site: 12th Annual Streamy Nominees & Winners . 2022-12-12 . The Streamy Awards . en.
  52. Web site: 13th Annual Streamy Nominees & Winners . 2023-12-30 . The Streamy Awards . en.
  53. Web site: Gunna, Nav, & Don Tolliver Are Dropping A Single Friday. HotNewHipHop . Findlay. Mitch. August 11, 2020. August 12, 2020.
  54. Web site: 'Juice WRLD: Into the Abyss' Review: Gone-Too-Soon Rapper Tells His Story in Elegiac Documentary. November 13, 2021.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Cole Bennett".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.