Guerilla Marketing Explained

Guerilla Marketing
ගරිල්ලා මාර්කටිං
Director:Jayantha Chandrasiri[1]
Producer:K.C.K Communications
Starring:Yashoda Wimaladharma
Kamal Addararachchi
Sangeetha Weeraratne
Music:Premasiri Khemadasa
Cinematography:Ruwan Costa
Editing:Ravindra Guruge
Studio:Simasahita Euroshian
Distributor:CEL Theaters [2]
Country:Sri Lanka
Language:Sinhala

Guerilla Marketing (Sinhala; Sinhalese: ගරිල්ලා මාර්කටිං|italic=yes) is a 2005 Sri Lankan Sinhala action thriller film directed by Jayantha Chandrasiri and produced by K.C.K Communications for Euroshian Consultancy.[3] It stars Yashoda Wimaladharma, Kamal Addararachchi and Sangeetha Weeraratne in lead roles along with Jackson Anthony and Sriyantha Mendis.[4] Music composed by Premasiri Khemadasa.[5] [6] [7] It is the 1050th Sri Lankan film in the Sinhala cinema.[8]

Plot

Thisara is running an advertising agency. He has had a relationship with his cousin Suramya. But when she was away for her education he married Rangi, a young woman from a rich family. When Suramya returned after completing her education, she joins Thisara's agency, even though she is qualified to join a better firm. Suramya seems to be traditionally dressed but well talented, educated and professional while Rangi is western styled but not qualified or educated despite her richness. Presidential election is to be conducted. Two main candidates are current president (Sriyantha Mendis)and opposition leader Gregory Mahadikaram (Jackson Anthony). Thisara gets a propaganda contract from Gregory. As the main part of propaganda campaign he trains some people to spread lie rumors about Gregory's good actions, really which have never happened. He names this rumor spreading as Guerilla Marketing.Gregory wins the election. Thisara suffers from the internal disputes within his mind about Suramya. He likes her look likes and style but he is bound by the marriage to Rangi. As a result he becomes mentally ill and admitted to mental hospital. Then Suramya reveals that though she could join a better firm, she joined Thisara's agency in order to take revenge from him for his abandonment of her and marrying another woman, in which she succeeded by dressing and appearing as he desires and giving trouble to his mind as he couldn't fulfill that desire to satisfy his eyes from his wife.At the end scene, recovered Thisara is seen driving a vehicle in which Rangi is seated on the left seat traditionally dressed as Suramya was used to wear.

Cast

Awards

Presidential Awards 2005

Source:[9]

SIGNIS Salutation Awards 2007

Source:[10]

Notes and References

  1. Web site: 'Marketing' at its best . Sunday Times . 4 December 2019.
  2. Web site: 'Guerrilla Marketing' ready for market . Sunday Times . 4 December 2019.
  3. Web site: Top guns share their marketing experiences . Sunday Times . 4 December 2019.
  4. Web site: Jayantha breaks new ground with "Guerrilla Marketing" . The Sunday Times . 11 March 2017.
  5. Web site: Guerrilla Marketing: More restraint vital in visual construction . Daily News . 11 March 2017.
  6. Web site: Premiere of "Guerilla Marketing" . The Island . 11 March 2017.
  7. Web site: Sri Lankan Screened Films . Sarasaviya . 11 March 2017 . https://web.archive.org/web/20180308134416/http://www.sarasaviya.lk/2015/12/17/?fn=sa15121716 . 8 March 2018 . dead .
  8. Web site: Sri Lanka Cinema History . National Film Corporation of Sri Lanka . 3 October 2016.
  9. Web site: President honours Lankan Cinema . Sunday Times . 10 December 2019.
  10. Web site: Signis salutation for cinema and small screen . Sunday Times . 10 December 2019.