Guaraná Jesus Explained

Guaraná Jesus is a Brazilian soft drink produced by Eduardo Lago, a Coca-Cola bottler based in São Luís.[1] The drink is popular within the region, reportedly outselling Coca-Cola,[2] and is made from extracts of the guarana plant, which contains caffeine (sometimes called "guaranine"), theophylline, and theobromine. Lago has noted that "Every Brazilian knows that guarana is a stimulant, and that means it stimulates everything".[1] The drink is named for Jesus Norberto Gomes, the druggist who formulated the drink in 1920. The drink has a pink color, a cinnamon aroma and a very sweet taste, and is marketed with the slogan "the pink dream".[3] The drink is now a brand owned by the Coca-Cola Company.[4]

See also

Notes and References

  1. "Guarana's potent reputation makes consumers drink it up"; Matt Moffett and Nikhil Deogun, The Wall Street Journal, reprinted by South Coast Today, 7-11-1999
  2. News: Alex . Bellos . Welcome to a strange new world . December 12, 2004 . The Observer .
  3. Web site: Destination - Cities - São Luís . Brazilian Tourism Portal . 2006-10-16 . https://web.archive.org/web/20061009115422/http://www.braziltour.com/site/en/cidades/materia.php?id_cidade=3105&regioes=209&estados=337 . 2006-10-09 . dead .
  4. Web site: 2010-05-07 . Refrigerante Jesus - Renosa . 2023-01-30 . https://web.archive.org/web/20100507175905/http://www.renosa.com.br/refrigerantes/guarana-jesus.html . 2010-05-07 .

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