| GAC Honda Automobile Co., Ltd. | |
| Type: | Joint venture |
| Foundation: | (Guangzhou) |
| Location City: | Guangzhou |
| Location Country: | China |
| Area Served: | China |
| Industry: | Automotive |
| Products: | Automobiles |
| Owners: |
|
| Num Employees: | Approximately 7,000 |
| Subsid: | Guangzhou Honda Automobile Research & Development Co., Ltd. Guangzhou Honda Research & Development Co., Ltd |
GAC Honda Automobile Co., Ltd. is a Chinese automobile manufacturing joint venture company based in Guangzhou, Guangdong province.[1]
Co-owned by Honda and GAC Group (Guangqi),[2] GAC Honda operates two plants that,, produces Honda-branded models and one car sold under the China-only Everus brand.[3] GAC Honda's products incorporate Japanese-made parts.[4]
Originally named Guangzhou Honda, this was changed to GAC Honda in 2009.[5], the company boasts a per year production capacity of 480,000.[6]
Seeking to replace the loss-making[7] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege, in May[8] or July[3] of 1998. GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.[7]
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda.[7] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.
Beginning in 2009, GAC Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible. The company also uses rail and road transport.[9]
In May 2024, Honda scales down production workforce in China.[10]
See main article: Everus. Everus (Li Nian), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[11] While it was the first China-only brand for any sino-foreign joint venture[12] other, similar marques do exist such as the Dongfeng/Nissan Venucia.
The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. The S1 is based on an old model of the Honda City.[13]
GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[14]