Grom (company) explained

Gromart S.r.l.
Trade Name:Grom
Type:Joint-stock
Industry:Food and Beverage
Genre:Ice cream
Founded: in Turin, Italy
Founder:Guido Martinetti, Federico Grom
Hq Location:Piazza Paleocapa 1/D
Hq Location City:Turin
Hq Location Country:Italy
Num Locations:64
Num Locations Year:2015
Area Served:China
France
Indonesia
Italy
Japan
United Arab Emirates
United Kingdom
United States
Parent:Unilever
Revenue: 23 million
Website:https://www.gromgelato.com/

Gromart S.p.A., traded as Grom, is an Italian gelato company based in Turin. Grom's first Italian store was established in 2003 by Federico Grom and Guido Martinetti.[1] It had further expanded internationally and established branches in several regions, namely New York City, Los Angeles, Malibu, Paris, Jakarta, Osaka, Dubai and London.

Born from an initial investment of 32,500 euros per shareholder,[2] in 2009 the company achieved a turnover of 16 million euros. In 2011, revenues reached 23 million.[3]

On 1 October 2015, the consumer goods international Unilever acquired the company for an undisclosed price.[4]

Grom has slowly closed a number of stores, including New York, Los Angeles, Century City, Modena and Hong Kong, while opening new ones including Prague.[5]

Notes and References

  1. Web site: Da Grom a Venchi, la Torino che piace. La Repubblica. it. 2010-01-19.
  2. Web site: Articolo tratto dal settimanale Economy .
  3. Web site: Il coraggio degli imprenditori della casa accanto. 22 Apr 2012.
  4. Web site: Unilever buys premium Italian ice cream maker GROM. Reuters. 1 October 2015.
  5. Web site: Twenty-five new brands came to the Czech market last year. Cushman & Wakefield Retail Leasing services. 1 October 2015.