Grey pound explained

February 2019.

In the United Kingdom, the expression "grey pound" is used in the context of marketing and or retail sources and refers to the purchasing power of elderly people as consumers.[1] It is frequently used as a label for movies aimed at an older audience.[2] [3] [4] [5] A similar term exists for LGBT consumers, known as pink money.

Saga, a company whose products and services target the over-50s, estimated the value of the grey pound at £320 billion a year as of 2020.[6] The grey pound is especially important in countries where older people hold disproportionate levels of wealth; in the UK, over-50s hold over three quarters of the financial wealth.[7]

Notes and References

  1. Web site: 'Grey pound' set to drive retail spending. Gary. Cleland. 21 November 2007. www.telegraph.co.uk.
  2. Web site: Thompson bemoans 'grey pound' films. 10 April 2014. www.bbc.co.uk.
  3. Web site: How older viewers are rescuing cinema. David. Cox. 8 March 2012. www.theguardian.com.
  4. News: Cotter. Lucy. Hollywood Sets Its Sights On 'Grey Pound'. news.sky.com. Sky. 4 January 2013. https://web.archive.org/web/20160402103303/http://news.sky.com/story/1032914/hollywood-sets-its-sights-on-grey-pound. 2 April 2016. London.
  5. Web site: Rise of the silver-haired screen: Older people take largest share of. 24 July 2013. The Independent.
  6. Web site: Glenday. John. 28 September 2020. Brands warned not to ignore 'grey pound' as over-65s embrace e-commerce. 2021-02-12. The Drum. en.
  7. Web site: Chris Watt . George Moss . Consumer trends: the grey pound . . 22 March 2022 . 22 March 2016.

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