| Lucena Lines | |
| Parent: | JAC Liner |
| Headquarters: | 2001 Taft Avenue, cor. San Juan St., Brgy. 37, Pasay[1] |
| Locale: | Southern Luzon |
| Service Type: | City & Provincial Operation |
| Fleet: | 100+ |
| Operator: | Lucena Lines, Inc. |
Lucena Lines Inc. (LLI) is a bus operating company in the Philippines. It is a subsidiary of JAC Liner Inc. and commenced its own operations in December 2004.[2] [3] It has operations from Manila to Lucena in the province of Quezon, Pagsanjan and Santa Cruz in the province of Laguna.
See main article: article and JAC Liner. JAC Liner started in April 1987 as a sole proprietorship operating two second hand buses along Alabang - Fairview route. The owner's family backyard lot then became the company's repair shop and head office.
When the company were assisted by a Bus Installment Purchase Program (BIPP) in 1988, it gave their way purchase 26 brand new buses and was granted to have additional franchises along EDSA. They later expand their operations to the Southern Tagalog, where it immediately established itself as one of the largest bus company in the country.
In December 2004, they establish their own affiliate company Lucena Lines Inc.[4] Named after the city of Lucena, the capital of Quezon province, they establish operations connecting from Manila to Lucena, and all the way to the province of Marinduque with the help of a shipping company, Montenegro Shipping Lines.[5]
In 2011, JAC Liner along with Lucena Lines makes the first bus company in the country to offer free Wi-Fi on board service through the help of Philippine Long Distance Telephone Company (PLDT).[6] [7]
Along with JAC Liner, Lucena Lines grew and became one of the predominant bus liners in Luzon. As of 2015, the parent, JAC Liner is now the largest bus company in the country in terms of fleet size.[8]
Lucena Lines now absorbs some bus companies which once bought by JAC Liner and became JAC's subsidiary. However, it soon went to dissolve having JAC Liner in control. The buses from these former subsidiaries are now managed and repainted under the name of Lucena Lines. They were:
Lucena Lines currently runs air conditioned bus units. Recently, the company has started to offer deluxe trips as well. Majority of their buses are made from Yutong.
Former bus fleets:
Lucena Lines at its introduction used to have red, yellow and white stripes livery with Popeye as their identical logo. Like Partas that uses Roadrunner as their corporate logo and branding, their parent JAC Liner pays the rights to use Popeye as Lucena Lines' corporate logo and branding to the owner, Warner Brothers.[10] [11] However, in 2010, the Popeye logo wasn't used anymore. All Lucena Lines units were updated to their red, yellow and white spherical livery until it was simplified in 2013.[12]
In 2013, Lucena Lines started using its abbreviation "LLI" in their livery, while it started using the JAC Liner logo for their livery in 2016. With the simplified name, riders often dubbed them "Lu Li".
They have three bus terminals in Metro Manila which are all under JAC Liner, to wit:
Lucena Lines has operations to two bus terminals where JAC Liner is also at present, to wit:[15]
With the under management of JAC Liner, Lucena Lines uses the terminals of JAC Liner in Buendia, Pasay, Kamias Quezon City and Grand Central Terminal in Lucena.
Source:[16]
Metro Manila
Provincial