GreenScreen Animals explained

GreenScreen Animals
Type:Private
Industry:Visual effects
CGI animation
Hq Location City:Santa Monica, California
Hq Location Country:United States

GreenScreen Animals is a digital media company. The company is best known for the producing of high definition green screen animal content and licensing stock footage.

History

It was founded in 2008 and is based in Santa Monica, California.[1] [2] [3] [4]

GreenScreen Animals content is monitored by the American Humane Association's "No animals were harmed" unit.[5] [6]

The company has produced content for the 20th Century Fox films, We Bought A Zoo, Gone Girl, Goodbye Christopher Robin, The Art of Racing in the Rain, and the Paramount films Zoolander 2 and xXx: The Return of Xander Cage, as well as the viral sensation Kung Fury.[7] [8] GreenScreen Animals' footage has been used on a number of television programs, including Silicon Valley, American Gods, The Tonight Show, Speechless, Blackish, Vikings, Castle Rock, Fleabag and Jimmy Kimmel Live!.[1] [2] The stock footage distributor also featured content in the music videos, "Roar" by Katy Perry and "Ni**as in Paris" by Kanye West and Jay-Z, as well as many domestic and international commercials such as the Ladbrokes' FIFA World Cup spot titled "Brian and the Bear". GreenScreen Animals teamed up with the UK television production company MTP and the UK ad agency Cravens, alongside famous UK actor Brian Blessed, to deliver the spot.[9]

In addition to production companies and ad agencies, the company has supported various non-profit organizations. It has supported Greenpeace to produce content for the "Click Clean" initiative and partnered with WildAid to supply content for a campaign designed to reduce the illegal wildlife trade of endangered species.[10] [11] [12] GreenScreen Animals also partnered with the award-winning ad agency 72andSunny to provide humane animal content for an awareness campaign called "Tested on Humans”, which questions the long-term health effects of addictive e-cigarettes on youth.[13] The campaign was backed by the non-profit organization Truth Initiative.

GreenScreen Animals has been featured in many publications and shows, including 3D World Magazine, the CBS series Innovation Nation with Mo Rocca and in Voyage LA.[14] [15] [16]

Notes and References

  1. News: Stock footage provider GreenScreen touts its animal instincts. Los Angeles Times. April 17, 2013. February 13, 2015. Richard Verrier.
  2. Web site: Local company a lone wolf in animal stock footage. Santa Monica Daily Press. June 2, 2013. February 13, 2015. Alex Vejar.
  3. Web site: Getty Images Is New Distributor for GreenScreen Animals. Studio Daily. March 22, 2012 . February 13, 2015. Bryant Frazer.
  4. News: Footage.net adds GreenScreen Animals. Post Magazine. May 2011.
  5. Web site: Has Hollywood Come Up With a Better Way to Film Animals?. Vet Street. November 19, 2014. February 13, 2015. Amy Sinatra Ayres.
  6. News: Hollywood's animal trainers are an endangered species. Seattle Times. February 13, 2014. February 13, 2015. Richard Verrier.
  7. Web site: GreenScreen Animals Footage Featured In "Gone Girl". The Street. December 2, 2014. February 13, 2015.
  8. Kung Fury VFX Breakdown #1 with David Sandberg. 2015-07-07. Sandberg, David (director). Laser Unicorns. 2015-07-07. Web video.
  9. Web site: GreenScreen Animals Teams Up with MTP and Cravens on Recent 2018 Russia World Cup Ad for Ladbrokes. Animals. GreenScreen. www.prnewswire.com. en. 2020-04-28.
  10. Web site: Prince William and David Beckham Surrounded by Rhinos in WildAid PSAs—Watch Now!. E! Online. February 13, 2014. February 13, 2015. Rebecca Macatee.
  11. Web site: GreenScreen Animals Supports Greenpeace's "Click Clean" Campaign. PR Newswire. September 3, 2014. February 13, 2015.
  12. Web site: Saving Rhinos: A Star-Studded Campaign from WildAid Strives to End the Horn Trade. Earth Touch. February 13, 2014. February 13, 2015.
  13. Web site: Truth Initiative urges Juul to 'Stop Testing on Humans'. Stein. Lindsay. August 27, 2019. Campaign US.
  14. https://www.thehenryford.org/explore/innovation-nation/episodes/green-screen-animals/ "Episode 63: GreenScreen Animals"
  15. https://d184qs4ly5p9jl.cloudfront.net/assets/website/misc/3D-World-Magazine-Article-Final.pdf "Animal Magic"
  16. http://voyagela.com/interview/meet-mark-shockley-greenscreen-animals-santa-monica "Meet Mark Shockley of GreenScreen Animals in Santa Monica"