| The Great Singapore Sale | |
| Frequency: | Annually |
| Location: | Island-wide |
| Years Active: | 1994–2022 |
| Next: | TBC |
The Great Singapore Sale (GSS; Chinese: 新加坡热卖会; Malay: Jualan Raksasa Singapura; Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) was a shopping event that happened annually in Singapore.[1] Although it was called a sale, the Great Singapore Sale was in fact an event that was organised by the Singapore Retailers Association,[2] and co-organised by stores and malls to promote the tourism industry in Singapore.
In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers[3] to promote the initiative. That year, over US$1.5 billion was spent by MasterCard cardholders during the Great Singapore Sale.[4]
In 2020, due to the circuit breaker measures as a result of COVID-19 pandemic in Singapore, the Great Singapore Sale was cancelled on 3 May and moved online from 24 August, making it the first online GSS in its 26 year run.[5]
In 2021, the Great Singapore Sale[6] teamed up with online shopping platform Lazada[7] and transformed the retail scene.
In 2022, the Singapore Retailers Association organised its last Great Singapore Sale from 9 September to 10 October 2022.
In 2023, the Singapore Retailers Association announced that it would no longer organise the Great Singapore Sale, and instead act as a coordinating partner where they would announce the date and allow the retailers and e-commerce platforms to carry out their sales concurrently.[8]