Grand Musée du Parfum explained

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The Grand Musée du Parfum was a Paris perfumery museum that operated from December 22nd, 2016, to July 6th, 2018.[1] [2]

History

The Grand Musée du Parfum opened on 22 December 2016.[3] It was founded by entrepreneur Guillaume de Maussion[4] whose ambition was to create a "scientific, creative and accessible" space. It was overseen by fragrance experts including Jean-Claude Ellena (in-house perfumer at Hermes), Mathilde Laurent (house perfumer at Cartier), and Sylvaine Delacourte (director of fragrance for Guerlain).[5] The museum, developed over two years.[6]

A 5-year partnership had been inked with the International Flavors & Fragrances, the museum had the support of Paris' Mayor Anne Hidalgo, of the Fédération des Entreprises de la Beauté and of the Syndicat Français de la Parfumerie.

The museum closed on 6 July 2018. No explanation was provided as to why it closed.

Description

The Grand Musée du Parfum was located in the hôtel particulier at 73, rue du Faubourg Saint-Honoré. The 1,400 m2 building was fully renovated at a cost of 7 million euros. It was once the residence of the Roederer champagne family and later the location of fashion house Christian Lacroix.[7]

Exhibits included a recreation of the laboratory of French perfume house Houbigant (founded in 1775 at 19, rue du Faubourg-Saint-Honoré), using items on loan from the Musée Carnavalet (the museum of the history of Paris). It also had a "garden of scent" with white sculptures that each released different scents.[8]

Entry cost between 5 and 14.50 Euro.[9]

Notes and References

  1. News: Le Grand Musée du Parfum Shutters in Paris. Weil. Jennifer. 2018-07-06. WWD. 2018-07-07. en-US. 2018-07-07. https://web.archive.org/web/20180707030943/https://wwd.com/beauty-industry-news/beauty-features/le-grand-musee-du-parfum-shutters-in-paris-1202751003/. live.
  2. News: Artaud . Ophélie . Fermeture du Grand Musée du Parfum à Paris . 7 July 2018 . Figaro . 6 July 2018 . fr-FR . 6 July 2018 . https://web.archive.org/web/20180706174417/http://www.lefigaro.fr/sortir-paris/2018/07/06/30004-20180706ARTFIG00246-fermeture-du-grand-musee-du-parfum-a-paris.php . live .
  3. Web site: 2016-12-14 . Le Grand Musée du parfum ouvre à Paris . 2024-02-10 . Le Figaro . fr.
  4. News: Meltzer . Hannah . A first look inside Le Grand Musée de Parfum, a museum of scent in Paris . 7 July 2018 . The Telegraph . December 22, 2016 . 8 July 2018 . https://web.archive.org/web/20180708074444/https://www.telegraph.co.uk/travel/destinations/europe/france/paris/articles/le-grand-musee-du-parfum--an-immersive-multi-sensory-perfume-jou/ . live .
  5. News: Nicklin . Mary Winston . Paris's New Perfume Museum Smells Amazing (Obviously) . 7 July 2018 . Condé Nast Traveler . November 28, 2016 . en . 7 July 2018 . https://web.archive.org/web/20180707201609/https://www.cntraveler.com/story/a-sneak-peek-at-pariss-new-grand-musee-du-parfum . live .
  6. News: Visiting the luxurious but not elitist Le Grand Musee du Parfum in Paris. Helmi. Kunang. December 29, 2016. The Jakarta Post. 2018-07-08. en. 2018-07-08. https://web.archive.org/web/20180708075539/http://www.thejakartapost.com/life/2016/12/29/visiting-the-luxurious-but-not-elitist-le-grand-musee-du-parfum-in-paris.html. live.
  7. News: Sayej . Nadja . 2017-04-10 . This Extraordinary New Museum Doesn't Actually Have Any Art . live . https://web.archive.org/web/20180707201815/https://www.harpersbazaar.com/culture/travel-dining/news/a20990/perfume-museum-paris/ . 2018-07-07 . 2018-07-07 . Harper's Bazaar . en-US.
  8. News: Fearon . Francesca . January 8, 2017 . The newly opened Le Grand Musée du Parfum in Paris tells the story of fragrance . live . https://web.archive.org/web/20180708074635/https://www.thenational.ae/arts-culture/the-newly-opened-le-grand-mus%C3%A9e-du-parfum-in-paris-tells-the-story-of-fragrance-1.37341 . 2018-07-08 . 2018-07-08 . The National . en.
  9. News: Le Grand Musée du parfum à Paris ferme au bout d'un an et demi. July 6, 2018. Europe 1. 2018-07-08. fr-FR. 2018-07-08. https://web.archive.org/web/20180708074213/http://www.europe1.fr/culture/le-grand-musee-du-parfum-a-paris-ferme-au-bout-dun-an-et-demi-3703514. live.

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