Gousto Explained

Gousto should not be confused with Gusto, Inc..

SCA Investments Limited
Trade Name:Gousto
Industry:Meal kit
Founder:Timo Boldt[1] [2]
James Carter
Location City:London, England
Area Served:Most of mainland Great Britain[3]
Num Employees:900

Gousto, a trading name of SCA Investments Limited, is a British meal kit retailer, headquartered in Shepherd's Bush, London, founded by Timo Boldt and James Carter. Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed recipes.[4]

History

In August 2013, Gousto's co-founders appeared on the BBC's Dragons' Den.[5]

In December 2015, Gousto raised £9m in funding from the Business Growth Fund, MMC Ventures, Unilever and the Angel Co-Fund,[6] with a further £10m in November 2016.[7] [8] [9]

In October 2016, Gousto's co-founder Timo Boldt was awarded IGD's 'Young Entrepreneur of the Year' award.[10]

In January 2019, Gousto raised £18m in funding from Unilever Ventures, Hargreave Hale, MMC Ventures, the Angel CoFund, and fitness coach Joe Wicks.[11] [12]

In July 2019, Gousto raised £30m in funding from private equity firm Perwyn.[13]

In February 2020, Gousto partnered with UK-based The Meatless Farm Company to build upon Gousto's objective of tapping into the growing audience of vegan and other consumers looking to reduce their meat consumption.[14]

In April 2020, Gousto raised £33m in funding from Perwyn, BGF Ventures, and MMC Ventures, and Joe Wicks.[15] [16] [17]

When Gousto raised funds in February 2023, it did so at a valuation of less than £250m, representing a decrease of about 80% from its valuation of £1.4bn in 2022.[18]

Recognition

It has been voted best recipe kit service by The Independent,[19] The Guardian,[20] Metro and Time Out London.[21]

See also

Further reading

Notes and References

  1. Web site: Gousto aims to more than double workforce . Financial Times. 2020-06-26. Archie. Hall. 2019-09-30.
  2. Web site: 2019-01-07. Unilever again invests in meal-kit firm Gousto. 2020-06-26. www.just-food.com. 2020-06-29. https://web.archive.org/web/20200629053656/https://www.just-food.com/news/unilever-again-invests-in-meal-kit-firm-gousto_id140716.aspx. dead.
  3. Web site: Where does Gousto deliver? . gousto.zendesk.com . 2020-11-22 . 2020-11-29 . https://web.archive.org/web/20201129155302/https://gousto.zendesk.com/hc/en-gb/articles/360025699893-Where-does-Gousto-deliver- . dead .
  4. Web site: Hancock. Alice. 2020-05-08. Recipe box sales surge under lockdown. 2020-06-02. Financial Times.
  5. Web site: BBC Two – Dragons' Den.
  6. http://www.growthbusiness.co.uk/news-and-market-deals/fundraising-deals/2498981/gousto-raises-9m-with-backing-of-business-growth-fund-and-mmc-ventures.thtml Gousto raises 9m from BGF and others
  7. News: Recipe box startup Gousto gobbles up millions more in funding. Barber. Lynsey. 2016-11-03. 2016-11-09.
  8. Web site: Gousto, the UK cook-at-home recipe kit service, serves up further £10M in funding. O'Hear. Steve. TechCrunch. 2016-11-09.
  9. News: Recipe kit delivery startup Gousto has raised £10 million to help it take on HelloFresh. Business Insider. 2016-11-09.
  10. Web site: IGD Awards 2016 – Winners. www.igd.com. 2016-11-09. 2016-11-10. https://web.archive.org/web/20161110043204/http://www.igd.com/awardwinners#young. dead.
  11. Web site: 2019-01-06. Gousto cooks up £18m funding and signs up 'The Body Coach' Joe Wicks. 2020-06-02. CityAM. en-GB.
  12. Web site: Body Coach star Wicks backs Gousto as online meal kit firm secures more funds. 2020-06-02. ITV News. 6 January 2019. en.
  13. Web site: 2019-07-15. Recipe box company Gousto secures £30m funding. 2020-06-02. CityAM. en-GB.
  14. Web site: Meatless Farm partners with Gousto to expand plant-based foodservice footprint. .foodingredientsfirst.com/. 2020-03-12.
  15. Web site: 2020-04-16. Gousto secures £33m investment as coronavirus boosts business. 2020-06-02. CityAM. en-GB.
  16. Web site: Gousto, a UK meal-kit service, raises another $41M as business booms under lockdown. 2020-06-02. TechCrunch. en-US.
  17. Web site: Radojev. Hugh. Gousto secures £33m investment as coronavirus boosts sales. 2020-06-02. Retail Week. en. 2020-04-17.
  18. Web site: Food delivery firm Gousto plunged into governance storm after slashing valuation . . 10 April 2023.
  19. Web site: Home-delivered gourmet meals cut out shopping and prep time – but are they worth the money? . The Independent. 20 August 2015. Kate Wills. 21 May 2018.
  20. Web site: Hello Fresh and Gousto – which is better?. The Guardian. 30 November 2012. 2015-09-07. Jill. Insley.
  21. Web site: The best recipe boxes in London: tried and tested. Time Out London. 11 February 2016. Isabelle Aron. 2016-02-15.

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