Goodnites Explained

Type:Diapers (Pull-Up Style)
Material:Sodium Polyacrylate
Polypropylene
Wood Pulp
Polyethylene
Polyurethane/polyolefin elastics
Adhesives
Colorants
Printing Inks
Manufacturer:Kimberly-Clark
Url:https://www.goodnites.com/en-us/
https://www.drynites.com/
https://www.facebook.com/Goodnites/
https://www.kimberly-clark.com/en-us/brands/ingredients/ingredient-library/goodnites-nighttime-underwear-for-girls-sizes--xs-s-or-m-l-xl
Goodnites Nighttime Underwear

Goodnites[1] [2] [3] (formerly Pull-Ups Goodnites; known as DryNites[4] in the United Kingdom and most markets outside of North America) are diapers designed for managing bedwetting. Goodnites are produced by Kimberly-Clark. The product has also been seen titled as Huggies Goodnites on official Huggies branded webpages.[5]

Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults. The company also produces Huggies diapers for babies, Pull-Ups training pants for toddlers undergoing toilet training,[6] Poise pads for adult women, and Depend incontinence products for adults in general.[7]

History[8] [9]

1990s

2000s

2010s[14]

2020s

Effectiveness[28]

In a study published in the Bulletin of Pediatric Health, Goodnites and similar bedwetting underpants were analyzed for effectiveness in relieving social anxiety related to bedwetting for boys ages 7 to 13 and for girls ages 5 to 15. Nearly five-hundred boys who wore diapers on a nightly-basis were compared to a control group experiencing the same problem but did not wear diapers to bed. 625 girls who wore diapers on a nightly-basis were compared to a control group experiencing the same problem but did not wear diapers to bed. The study found, predictably, that nearly all of the children were fearful of being discovered by their peers, while 48% of the 7-to-10-year-olds and 81% of the 11-to-13-year-olds described Goodnites, in particular, being "a little" or "very babyish." Despite these statistics, 60% said they would not go to bed without them. Asked about what they feared upon "discovery," the top worries were verbal teasing (89%) and loss of friends (61%) followed closely by physical bullying (gaining bullies, being beaten up by a peer, given wedgies, swirlies, or other kinds of playground bullying) 57%, and being compared to a baby (51%). Actual incidences of bullying due to bedwetting were found to be higher among the wearers than in the control, leading the study's author to conclude that the Goodites and similar products did successfully add to the wearers' confidence, so that they engaged more in what was dubbed for the purposes of the study "risky behavior" (e.g. going to sleepovers, participation in camping trips); 17% of the experimental group reported bullying, while only 11% of the control reported bullying.

Current Products

Goodnites Nighttime Underwear

Goodnites are designed to be worn to bed in order to prevent wetting of the sheets and pajamas in case of an accident. Goodnites are pull-up style rather than tab-style to make it easier for the wearer to change their own pant and to reduce the chance of stigma associated with having to wear disposable underwear by making the experience more similar to wearing actual underwear.[29]

Goodnites Bed Mats

Goodnites released Goodnites Bed Mats in April 2012. They can be used to protect the mattress from bedwetting accidents. These are made more for that occasional bedwetter. For a person who wets maybe once a week, the Goodnite would be wasted after two nights of wearing. These protect the mattress in the event of an accident. Goodnites Bed Mats feature adhesive to allow them to stick to the bed.[30]

Discontinued Products

Boxers & Sleep Shorts[31] [32]

Goodnites Boxers (for boys) and Sleep Shorts (for girls) were a product manufactured by Kimberly-Clark from 2007–2009, and distributed from 2007–2010. They were designed to look and feel like boxers. They were blue for boys and pink for girls. The outer covering was cloth-like to look like a pair of boxers. The inside was a pull-up underwear.

As of 2011, Kimberly-Clark makes no reference to this product line on the official Goodnites website.[33]

Tru-Fit[34] [35] [36]

The Tru-Fit line was a pad-and-pants system that combined an absorbent, disposable liner inside a rubberized, waterproof pair of boxer shorts. They came in 4 styles. Likely released in 2014 and then discontinued in 2019 according to the company Facebook page stating, "Our GoodNites Tru-Fit underwear have been discontinued, however, you may be able to find the Tru-Fit underwear through online retailers until inventories are depleted."[37]

Goodnites Inserts

In 2019, Goodnites introduced inserts for boys who experience minor leakage while sleeping. They fit inside underwear briefs and are one size fits most. They are not recommended for heavy to complete loss of bladder control or for full bedwetting accidents. In 2021, inserts for girls were introduced with similar functionality. They fit inside a standard girls' underwear brief.

As of 2023, the official Goodnites website (owned by Kimberly-Clark) makes no mention of the product.

Competition

When they were first released, Goodnites were an alternative to waterproof mattress pads and more expensive disposable youth diapers intended for the disabled; as a result, they lacked any direct competition. By 2000, Goodnites' primary competition consisted of store brand disposable bedwetting diapers. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to Goodnites. Luvs Sleepdrys were discontinued in 2004, and, from 2004 to 2008, store brands were the primary form of direct competition to Goodnites. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to Goodnites.[38] In 2020, Procter & Gamble discontinued Pampers Underjams and replaced them with Ninjamas.[39] [40] [41] As of 2023, Goodnites' competition comes from both Ninjamas and store brand pull-ups or diapers.

References

  1. Web site: Goodnites®Nighttime Underwear For Girls (Sizes XS, S/M, L, XL) . 2023-01-08 . www.kimberly-clark.com . en-us.
  2. Web site: Roy . Matt . 2021-04-01 . Increasing price on diapers could increase need for donations . 2023-01-12 . WICS . en.
  3. Web site: Goodnites® Bedtime Pants Huggies® Healthcare US . 2023-02-02 . www.huggieshealthcare.com . en-US.
  4. Web site: Welcome to DryNites® - Country Selector . 2023-01-10 . www.drynites.com.
  5. Web site: Huggies® GoodNites® . 2023-01-12 . www.huggies.com.sg . en.
  6. Web site: Kimberly-Clark – Baby & Child Care . 2023-02-01 . www.kimberly-clark.com . en-us.
  7. Web site: Kimberly-Clark – Adult Care . 2023-02-01 . www.kimberly-clark.com . en-us.
  8. Web site: 2010-10-11 . Packaging helps GoodNites win back lost market share . 2023-01-12 . Packaging World . en-us.
  9. Web site: Corporation . Kimberly-Clark . GoodNites Brand Introduces New Discreet Pant To Help Bedwetting Kids Build Confidence . 2023-02-02 . www.prnewswire.com . en.
  10. Web site: Children's US sizes - clothing sizes for boys and girls . 2019-07-31 . www.sizeguide.net . en-GB.
  11. Web site: Ideal Height and Weight Chart . 2019-07-31 . Rush University Medical Center . en.
  12. Web site: 2019-03-19 . FastStats . 2019-07-31 . www.cdc.gov . en-us.
  13. “Boys Bedtime Pants.” Goodnites.com, GoodNites, 2017, www.goodnites.com/en-us/bedwetting-products/boys/goodnites-underwear?modal=true.
  14. Web site: GoodNites to sport Spider-Man on underwear . 2023-02-03 . Drug Store News . en.
  15. Web site: Corporation . Kimberly-Clark . GoodNites, Poise Innovations Win 2013 Product of the Year Honors . 2023-02-02 . www.prnewswire.com . en.
  16. Web site: Goodnites® Bedwetting Products For Kids Goodnites® US . 2023-01-08 . www.goodnites.com . en-US.
  17. Web site: Goodnites_logo_new.png . GoodNites.
  18. Web site: GoodNites® Bedwetting Underwear For Kids . 2019-08-08 . www.goodnites.com . en.
  19. Web site: crayner . 2021-02-20 . New XL and L sizes of GoodNites are coming in March 2021 . 2023-02-03 . Bedwetting and Enuresis . en-US.
  20. https://www.goodnites.com/en-us/bedwetting/help/help-for-teens-with-nocturnal-enuresis Help for teens with nocturnal enuresis
  21. Web site: The Goodnites Size Range is Expanding . Goodnites . Kimberly-Clark . 18 March 2021 . https://web.archive.org/web/20210318204209/https://www.goodnites.com/en-us/sizes . 18 March 2021.
  22. Web site: Bedwetting Products for Children Goodnites® US . 2023-02-02 . www.goodnites.com . en-US.
  23. Web site: ADHD, Autism, and Bedwetting Resources Goodnites® US . 2024-03-21 . www.goodnites.com . en-US.
  24. Web site: Corporation . Kimberly-Clark . Goodnites® and the Autism Society of America Celebrate Children's Creativity by Turning Original Artwork into Limited-Edition Custom Throw Blanket . 2024-03-21 . www.prnewswire.com . en.
  25. Web site: September 28, 2023 . GOODNITES® BEDWETTING UNDERWEAR SELECTED AS A GOOD HOUSEKEEPING 2023 BEST PARENTING AWARDS WINNER . Kimberly-Clark Press Release.
  26. Web site: Corporation . Kimberly-Clark . GOODNITES® BEDWETTING UNDERWEAR SELECTED AS A GOOD HOUSEKEEPING 2023 BEST PARENTING AWARDS WINNER . 2024-03-21 . www.prnewswire.com . en.
  27. Web site: 2023-09-12 . We Tested Hundreds of Products to Find Our 2023 Best Parenting Award Winners . 2024-03-21 . Good Housekeeping . en-US.
  28. Web site: Medline . GoodNites Youth Underpants . 3 February 2023 . Medline Industries, LP.
  29. Web site: 2007-09-16 . Kimberly-Clark uses tact to promote bed-wetting line . 2023-01-12 . Deseret News . en.
  30. Web site: Kimberly-Clark Boosts GoodNites Brand . 2023-02-02 . finance.yahoo.com . en-US.
  31. Web site: Staff . Sleep Review . 2007-09-20 . Kimberly-Clark Launches Goodnites Sleep Boxers and Sleep Shorts . 2023-01-26 . Sleep Review . en-US.
  32. Web site: September 10, 2007 . September 10 . Kimberly-Clark Launches Goodnites Sleep Boxers And Sleep Shorts In North America . January 25, 2023 . Kimberly-Clark Investor.
  33. Web site: The official GoodNites website product sub-section . 12 April 2011 . dead . https://web.archive.org/web/20110420135841/http://www.goodnites.com/NA/goodnites-underwear/Default.aspx . 20 April 2011 .
  34. Web site: Kimberly-Clark . GoodNites Brand Launches GoodNites* TRU-FIT* Underwear . 2023-01-26 . www.prnewswire.com . en.
  35. Web site: Staff Writer . Putting innovation into back-to-school routine . 2023-01-26 . The Daily Herald . en-US.
  36. Web site: How To Be a Drugstore Superhero . 2023-01-26 . www.yahoo.com . en-US.
  37. Web site: Log into Facebook . 2023-02-02 . Facebook . en.
  38. Web site: Pampers Launches UnderJams(TM) Night Wear - A New Product for Bedwetting Children Designed with Privacy and Comfort in Mind . 2023-01-12 . news.pg.com . en-US.
  39. Web site: Ninjamas Absorbent Nighttime Bedwetting Underwear . 2023-01-16 . www.ninjamas.co.
  40. Web site: 2020-09-22 . New Ninjamas Nighttime Underwear Helps Kids Take on Bedwetting Accidents and Wake Up Confident . 2023-01-16 . www.businesswire.com . en.
  41. Web site: NINJAMAS BEDWETTING PYJAMA PANTS LAUNCH IN THE UK AND PARTNER WITH DR RANJ SINGH TO HELP TACKLE THE BEDWETTING TABOO . 2023-01-16 . finance.yahoo.com . en-US.

External links

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Goodnites".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.