Goldstar shoes explained

GoldStar Shoes
Type:Private
Industry:Footwear
Founder:Noor Pratap Rana
Hq Location City:Maharajganj
Hq Location Country:Nepal

Goldstar shoes (Nepali:गोल्ड स्टार जुत्ता) is a brand of shoe produced in Nepal.[1] The shoe is popularly tied with the Maoist insurgency in Nepal that continued for a decade. During the civil war, anyone seen wearing a pair of Goldstar shoes was enough to wind up in prison accused of being part of the rebel force due to its easy availability and cheapness.Segement of Production.1.PVC Shoes.2.PU Shoes.3.G10 Shoes.[2] During the war, the army opted to starve the rebels by imposing a blockade that deprived Maoist strongholds of both food and footwear- the Goldstar shoes.[3] [4] [5]

The Goldstar brand was initiated by Noor Pratap Rana in mid 1970s as a family business.[6] It is manufactured by Kiran Shoe Manufacturers [7] which produce about 25000 shoes per day.[8] The brand has been marketed in India, Australia and Malaysia, among other countries.[9] [10] [11] Due to the popularity of the shoes, many fake shoes are also produced locally with the same name.[12] The shoes have various showrooms in all major city and towns of Nepal.[13] [14]

References

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Notes and References

  1. 21. 1. 5–12. Amatya. Kailash Patendra. Measurement of Brand Awareness and Brand Loyalty of Goldstar Shoes. Management Dynamics. 2020. 10.3126/md.v21i1.26994. free.
  2. News: 0307-1235. Agence France-Presse. Nepal's hipsters snap up trainers that were once worn by Maoist rebels. The Telegraph. 2021-03-23. 2018-02-20.
  3. Web site: From Maoist symbol to hipster accessory: Nepal's Goldstar shoes get revamp. Arab News. 2021-03-23. 2018-02-16.
  4. Web site: Shoe stopper: How Nepal's Goldstar shoes went from Maoist symbol to hipster accessory. Hindustan Times. 2021-03-23. 2018-02-20.
  5. News: 0971-751X. Afp. Shoe story: Nepali brand goes chic. The Hindu. Kathmandu. 2021-03-23. 2018-02-17.
  6. Web site: Vanja. Sameer. History of GoldStar Shoes: An Untold Story Behind The Success in Footwear Industry. Brand Riddle. 2021-03-23. 2019-02-17.
  7. Web site: Sen. Sandeep. Goldstar campaign. The Himalayan Times. 2021-03-23. 2017-12-06.
  8. Book: The footwear sector in Nepal-A Value Chain Analysis . 2017 . Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH . 28 .
  9. Web site: Marketing the pride of Nepal: Goldstar Shoes - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม. 2021-03-23.
  10. Web site: Outshining the competition. 2021-03-23.
  11. Web site: Goldstar shoes in Tasmania. Nepali Headlines,Nepal News, Nepali News, News Nepal. 2021-03-23. 2020-01-25.
  12. Web site: स्वदेशी उत्पादन 'गोल्ड स्टार' को विदेशमा लोभलाग्दो व्यापार. जलजला खबर. 2021-03-23. 2019-05-25.
  13. Web site: 'गोल्डस्टार' को पोखरामा दोस्रो शोरुम सञ्चालन. 2021-03-23.
  14. Web site: नारायणगढमा खुल्यो गोल्ड स्टार जुत्ता पसल – Kayakairan. Kayakairan Daily. 2021-03-23. 2018-10-11.

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