Goldstar shoes explained

GoldStar Shoes
Type:Private
Industry:Footwear
Founder:Noor Pratap Rana
Hq Location City:Maharajganj
Hq Location Country:Nepal

Goldstar shoes (Nepali:गोल्ड स्टार जुत्ता) is a brand of shoe produced in Nepal.[1] The shoe is popularly tied with the Maoist insurgency in Nepal that continued for a decade. During the civil war, anyone seen wearing a pair of Goldstar shoes was enough to wind up in prison accused of being part of the rebel force due to its easy availability and cheapness.[2] During the war, the army opted to starve the rebels by imposing a blockade that deprived Maoist strongholds of both food and footwear- the Goldstar shoes.[3] [4] [5]

The Goldstar brand was initiated by Noor Pratap Rana in mid 1970s as a family business.[6] It is manufactured by Kiran Shoe Manufacturers [7] which produce about 25000 shoes per day.[8] The brand has been marketed in India, Australia and Malaysia, among other countries.[9] [10] [11] Due to the popularity of the shoes, many fake shoes are also produced locally with the same name.[12] The shoes have various showrooms in all major city and towns of Nepal.[13] [14]

References

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Notes and References

  1. 21. 1. 5–12. Amatya. Kailash Patendra. Measurement of Brand Awareness and Brand Loyalty of Goldstar Shoes. Management Dynamics. 2020. 10.3126/md.v21i1.26994. free.
  2. News: 0307-1235. Agence France-Presse. Nepal's hipsters snap up trainers that were once worn by Maoist rebels. The Telegraph. 2021-03-23. 2018-02-20.
  3. Web site: From Maoist symbol to hipster accessory: Nepal's Goldstar shoes get revamp. Arab News. 2021-03-23. 2018-02-16.
  4. Web site: Shoe stopper: How Nepal's Goldstar shoes went from Maoist symbol to hipster accessory. Hindustan Times. 2021-03-23. 2018-02-20.
  5. News: 0971-751X. Afp. Shoe story: Nepali brand goes chic. The Hindu. Kathmandu. 2021-03-23. 2018-02-17.
  6. Web site: Vanja. Sameer. History of GoldStar Shoes: An Untold Story Behind The Success in Footwear Industry. Brand Riddle. 2021-03-23. 2019-02-17.
  7. Web site: Sen. Sandeep. Goldstar campaign. The Himalayan Times. 2021-03-23. 2017-12-06.
  8. Book: The footwear sector in Nepal-A Value Chain Analysis . 2017 . Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH . 28 .
  9. Web site: Marketing the pride of Nepal: Goldstar Shoes - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม. 2021-03-23.
  10. Web site: Outshining the competition. 2021-03-23.
  11. Web site: Goldstar shoes in Tasmania. Nepali Headlines,Nepal News, Nepali News, News Nepal. 2021-03-23. 2020-01-25.
  12. Web site: स्वदेशी उत्पादन 'गोल्ड स्टार' को विदेशमा लोभलाग्दो व्यापार. जलजला खबर. 2021-03-23. 2019-05-25.
  13. Web site: 'गोल्डस्टार' को पोखरामा दोस्रो शोरुम सञ्चालन. 2021-03-23.
  14. Web site: नारायणगढमा खुल्यो गोल्ड स्टार जुत्ता पसल – Kayakairan. Kayakairan Daily. 2021-03-23. 2018-10-11.

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