Golden Nuggets Explained

Golden Nuggets
Producttype:Breakfast cereal
Currentowner:Cereal Partners
Producedby:Nestlé
Country:U.K.
Introduced:1970s

Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Cereal Partners (under the Nestlé brand). It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour. The taste has been described as similar to the American cereal Cap'n Crunch.[1]

History

Golden Nuggets were introduced in the 1970s in the United Kingdom and the United States, manufactured by Nabisco. They were then withdrawn from the UK market in the late 1970s.

However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.

Marketing

The packaging features various cartoon characters (drawn by Gary Dunn): Klondike Pete (a gold prospector who mines Golden Nuggets), his mule Pardner, his enemies - two claim-jumpers named Plum Loco Louie and Boot Hill Bob (jointly "The Breakfast Bandits") - and a Golden Nuggets Bee.[2] The Klondike Pete character was also used in the 1970s to market the US version of the cereal, Klondike Pete's Crunchy Nuggets.[3] [4] The box also sometimes features puzzles suited to the 7–12-year-old range. The cereal is marketed with the slogan "They taste Yeee-Haa!"[5] (Previously "They're honey-crunchin' good!").

In 2019, the Labour Party listed the cereal among its targets as deputy leader Tom Watson decried the use of cartoon characters to entice children to highly sugared foods.[6]

Imitations

Similar cereals have been manufactured as home brands for supermarkets in Britain. Asda had 'Golden Balls'.[7] Tesco had 'Multigrain Boulders'.[8]

External links

Notes and References

  1. Web site: I'm a Brit who just tried American kids' breakfast cereals for the first time ever -- here's the verdict . Price . Rob . Robinson . Melia . 22 May 2018 . Business Insider Australia . Axel Springer SE . 11 September 2019 .
  2. Web site: Topher's Breakfast Cereal Character Guide: Nestle & Nabisco . . Lavasurfer.com . 11 September 2019.
  3. Web site: Klondike Pete's Crunchy Nuggets . . Mr Breakfast . 11 September 2019.
  4. Web site: A Tribute to Discontinued Cereals . Tropf . Zach . 4 March 2009 . Gunaxin . 11 September 2019. Klondike Pete’s Crunchy Nuggets (1972-1975) This one came in both a wheat and rice variety, and were actually just renamed versions of Rice Honeys and Wheat Honeys (which also went by the name Winnie the Pooh Great Honey Crunchers). The cereal was pawned off on kids by Klondike Pete, a bearded prospector who searched for gold with his mule Thorndike. In 1975, Klondike Pete’s Crunchy Nuggets were discontinued and the cereal that had existed under various names was finally gone. But Pete wasn’t gone. Apparently on a 25-year nugget hunt, Pete returned in 1999 for Golden Nuggets cereal after striking the motherlode in a new secret mine. Sadly, Thorndike had been replaced by a new mule sidekick, Pardner..
  5. Web site: Golden Nuggets . Nestlé . 3 February 2008 . https://web.archive.org/web/20080213023606/http://www.cerealpartners.co.uk/brands/golden-nuggets.aspx . 13 February 2008 . dead .
  6. Web site: Labour vows to ban 'irresponsible' cartoon characters on sugary cereals to tackle child obesity crisis . Matthews-King . Alex . 30 January 2019 . The Independent . Independent Print Limited . 11 September 2019 .
  7. Web site: ASDA Golden Balls . . ASDA Groceries . Asda Stores Limited . 11 September 2019.
  8. Web site: Tesco Multigrain Boulders Cereal 375G . . Tesco . Tesco plc . 11 September 2019.

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