| Golden Grahams | |
| Producttype: | Breakfast cereal |
| Currentowner: | Cereal Partners |
| Producedby: | Nestlé |
| Country: | U.S. |
Golden Grahams is a brand of breakfast cereal owned by Cereal Partners. It is produced under the Nestlé brand worldwide, except in the US and Canada, where it is sold under the General Mills brand.[1] [2] [3]
It consists of small toasted square-shaped cereal pieces made of whole wheat and corn.[4] The taste is a mix of honey and brown sugar.[5]
Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers". The cereal is still widely available in Europe, United States and Canada. It is produced by Nestlé and Cereal Partners, except in the US and Canada, where it is made by General Mills.[6]
Golden Grahams reached the peak of their popularity in the UK in the 1980s and 90s, however a gradual decline in sales led to their eventual discontinuation in the country in the early 2000s. In October 2010, Nestlé announced that the brand was to be reintroduced into British supermarkets, however little over a decade later, in 2021, Golden Grahams were once again discontinued for a second time.[7] Despite this, however, Golden Grahams' sister brand, Curiously Cinnamon (formerly marketed as Cinnamon Grahams), remains widely available throughout the United Kingdom.[8]