Revolver (magazine) explained

Revolver
Editor:Brandon Geist
Editor Title:Editor in Chief
Frequency:Bi-monthly
Circulation:100,000
Category:Music magazine
Company:Project M Group LLC
Firstdate:Spring 2000
Country:United States
Language:English
Issn:1527-408X

Revolver is an American heavy metal music and hard rock magazine, published by Project M Group. It was originally launched under Harris Publications in the spring of 2000 by Tom Beaujour and Brad Tolinski, who envisioned it as an American version of Mojo. After five issues, it was relaunched in late 2001 with a focus on heavy music. The magazine features both established acts and up-and-comers in heavy music.

Publication history

Revolver was originally conceived by Tom Beaujour and Brad Tolinski, whom both had experience working for the Harris Publications magazine Guitar World.[1] Beaujour was hired by Tolinski as an intern at the magazine in 1993, later becoming its managing editor, before quitting on January 1, 1998, to pursue touring with a band he was in. A year later, Beajour quit his band and was re-hired by Tolinski to do some freelancing work for Guitar World, at which point they began discussing the idea of Revolver magazine, which they envisioned it as an American version of Mojo. Beaujour claimed that Harris Publications involvement in the magazine was "a legitimate reward" for Tolinski, as he had, by extension of turning Guitar World into a successful publication, "[taken] Harris from a ghetto place that did crossword puzzle books to a serious [business]."

Revolver first issue, featuring Jim Morrison on the cover, was published in the spring of 2000 with the tagline "The World's Most Wanted Music Magazine". The original version of the magazine did not sell well, and was cancelled by Harris after the publication of its fifth issue in May/June 2001. Beaujour and Tolinski later attributed a lack of direction, both editorially and with its writers, and the costs of its writers as contributing factors to the publication's initial downfall.[2] Despite this, Harris liked the magazine's name and was reluctant to end its publication. The publisher suggested turning it into a quarterly classic rock magazine, to which Tolinski pushed for it going in a harder direction towards heavy metal, feeling it would be cheaper and have a more focused audience. Beaujour stated: "We talked about it a lot. Classic rock is starting to falter in the newsstand world. We learned that at Revolver and at Guitar World. So we decided to make it metal." After agreeing its new direction, Tolinski departed the magazine and Beaujour moved from its executive editor to its editor-in-chief.

The relaunched, metal-focused Revolver launched with its September/October 2001 issue featuring Slipknot on the cover, now bearing the tagline "The World's Loudest Rock Magazine". According to Beaujor, "It sold. It sold well." From 2001 until 2016, Pantera and Hellyeah drummer Vinnie Paul wrote an advice column in the magazine.[3] [4] [5] Lacuna Coil vocalist Cristina Scabbia began writing an advice column for the magazine from 2005 onwards, something she credited to Lamb of God vocalist Randy Blythe.[6] [7]

In March 2006, Harris sold the magazine to Future US, Inc. for US$4 million.[8] [9] At the point of sale, the magazine had gross profits of $500,000 from a turnover of $3.7 million. In 2012, Future plc sold Revolver to NewBay Media.[10] In May 2017, Revolver was bought by Project M Group LLC.[11] In the fall of that year, the magazine underwent a brand relaunch, including a redesigned print edition and website, intended to embody the art and culture of heavy music.

Epiphone Revolver Music Awards

The Epiphone Revolver Golden Gods Music Awards is an annual awards ceremony established in 2009 by Revolver magazine.[12] Originally called the Revolver Golden God Awards they went on hiatus in 2015 and came back in 2016.[13]

Hottest Chicks in Hard Rock

From 2006 until 2017, Revolver annually published a feature/issue/calendar of the "Hottest Chicks in Hard Rock" (known as "Hottest Chicks in Metal" until 2011).[14] [15] Conceived by then-Revolver editor-in-chief Tom Beaujour, the first edition of the feature (titled "The 13 Sexiest Chicks in Metal"), published in March 2006, became the second best-selling issue in the magazine's history behind their March 2005 Dimebag Darrell tribute issue. It would serve as the inspiration for the "Hottest Chick in Metal" award at the Golden God Awards (until it was removed in 2011),[16] [17] [18] as well the "Hottest Chicks in Hard Rock Tour", from 2011 until 2015.[19] The feature was last published in Revolver April/May 2017 issue,[20] after which it was discontinued following the magazine's acquisition by Project M Group.[21] [22]

Because Revolver did not feature many female acts in their magazine outside of the feature (at the time), several publications and commentators perceived the feature as, and frequently criticized it for being, sexist in its portrayal of women in rock and metal.[23] [24] [25] [26] [27] Metal Edge (2006) and Decibel (2012) produced their own one-off issues covering women in metal in response to the feature.[28] In February 2010, Angela Gossow, then-vocalist of Arch Enemy and a former participant in the feature, criticized Revolver for featuring an image she did not want used in the 2010 "Hottest Chicks" feature, and called it "an embarrassment for female musicians, who actually are musicians."[29] Revolver argued that the "Hottest Chicks" feature was empowering to women; in 2011, editor Brandon Geist responded to criticism of the feature by claiming that because the women who appeared in the feature did so voluntarily, critics were being "extremely condescending to the women involved to act as if YOU know better than they do what is right for THEM". Kim Kelly, writing for The Atlantic, criticized Geist's response as avoiding and trivialising the problem addressed by his critics.

Notes and References

  1. Web site: Ward . Steven . 2004 . Interview with Tom Beaujour . dead . https://web.archive.org/web/20101129013054/http://rockcriticsarchives.com/interviews/tombeaujour/tombeaujour.html . November 29, 2010 . April 29, 2024 . rockcritics.com.
  2. Web site: Ward . Steven . October 13, 2011 . Brad Tolinski: Interview with Guitar World's Top Gear Head . April 29, 2024 . RockCritics.com . en.
  3. Web site: Revolver Staff . July 2, 2018 . Stage Boners and Super Powers: The Best of Vinnie Paul's Revolver Advice Column . April 29, 2024 . Revolver . en.
  4. Web site: Blabbermouth . April 26, 2005 . VINNIE PAUL To Continue Writing REVOLVER Advice Column . April 29, 2024 . BLABBERMOUTH.NET . en.
  5. Web site: Krovatin . Christopher . June 27, 2018 . Why Vinnie Paul's Fun-Loving Legacy Is So Important to Metal . April 29, 2024 . Vice . en.
  6. Web site: Wu . Brandon . April 20, 2009 . Half an Hour With Cristina Scabbia of Lacuna Coil . April 29, 2024 . Washington City Paper . en-US.
  7. Web site: Blabbermouth . September 12, 2005 . LACUNA COIL Frontwoman Lands Advice Column In REVOLVER Magazine . April 29, 2024 . BLABBERMOUTH.NET . en.
  8. Web site: Blabbermouth . March 6, 2006 . Revolver Magazine Sold To U.K.'s Future Publishing For $4 Million . December 6, 2023 . . en . December 8, 2023 . https://web.archive.org/web/20231208031226/https://blabbermouth.net/news/revolver-magazine-sold-to-u-k-s-future-publishing-for-4-million . live .
  9. Web site: Future buys US heavy metal magazine Revolver . April 29, 2024 . www.campaignlive.co.uk . en.
  10. Web site: Staff . Publishing Executive . January 13, 2012 . NewBay Media Acquires Guitar World, Revolver, and Guitar Aficionado from Future PLC . December 6, 2023 . www.adweek.com . en-US . September 17, 2021 . https://web.archive.org/web/20210917191001/https://www.adweek.com/media/newbay-media-acquires-publications-future-plc/ . live .
  11. Web site: May 1, 2017 . Revolver Magazine Sold to Digital Media Company Project M Group; Brand Relaunch Planned For This Fall . March 30, 2021 . . May 2, 2017 . https://web.archive.org/web/20170502023448/https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/ . live .
  12. News: Crespo . Charley . March 8, 2017 . The Epiphone Revolver Music Awards at Webster Hall's Grand Ballroom . . New York City . live . October 30, 2021 . https://archive.today/20210331184851/https://www.theaquarian.com/2017/03/08/the-epiphone-revolver-music-awards-webster-halls-grand-ballroom/ . March 31, 2021.
  13. Titus . Christa . November 3, 2016 . 2016 Epiphone Revolver Music Awards Return With New Name, Venue . . October 30, 2021 . October 30, 2021 . https://web.archive.org/web/20211030153613/https://www.billboard.com/articles/columns/rock/7565474/2016-epiphone-revolver-music-awards-new-name-venue . live .
  14. Web site: Pinsonneault . Julie . March 19, 2007 . Women in Metal – Article – Stylus Magazine . dead . https://web.archive.org/web/20070322143838/http://stylusmagazine.com/articles/weekly_article/women-in-metal.htm . March 22, 2007 . May 16, 2023 . Stylus Magazine.
  15. Web site: Kelly . Kim . November 3, 2011 . The Never-Ending Debate Over Women in Metal and Hard Rock . May 16, 2023 . The Atlantic . en . May 16, 2023 . https://web.archive.org/web/20230516180438/https://www.theatlantic.com/entertainment/archive/2011/11/the-never-ending-debate-over-women-in-metal-and-hard-rock/247795/ . live .
  16. Web site: MetalSucks . July 21, 2009 . ISIS' AARON TURNER VS. REVOLVER MAGAZINE . August 7, 2023 . MetalSucks . en . August 7, 2023 . https://web.archive.org/web/20230807131230/https://www.metalsucks.net/2009/07/21/isis-aaron-turner-vs-revolver/ . live .
  17. Web site: Islander . February 17, 2010 . REVOLVER GOLDEN GODS AWARDS (AND WE THOUGHT THE GRAMMY'S WERE OVER) . August 7, 2023 . NO CLEAN SINGING . en-US . August 7, 2023 . https://web.archive.org/web/20230807131232/https://www.nocleansinging.com/2010/02/17/revolver-golden-gods-awards-and-we-thought-the-grammys-were-over/ . live .
  18. Web site: March 3, 2011 . Revolver Announces "Hottest Chicks" Tour; Promotes Breast Cancer Awareness, Sexism Metal Insider . August 7, 2023 . metalinsider.net . en-US . August 7, 2023 . https://web.archive.org/web/20230807131229/https://metalinsider.net/touring/revolver-announces-%E2%80%9Chottest-chicks%E2%80%9D-tour-promotes-breast-cancer-awareness-sexism . live .
  19. Web site: February 24, 2015 . Revolver's 2015 Hottest Chicks in Hard Rock Tour features Flyleaf, The Agonist + more Metal Insider . August 7, 2023 . metalinsider.net . en-US . August 7, 2023 . https://web.archive.org/web/20230807131231/https://metalinsider.net/touring/revolvers-2015-hottest-chicks-in-hard-rock-tour-features-flyleaf-the-agonist-more . live .
  20. Web site: Hottest Chicks . May 16, 2023 . Revolver . en . May 16, 2023 . https://web.archive.org/web/20230516180439/https://www.revolvermag.com/artist/hottest-chicks . live .
  21. Web site: Blabbermouth . December 29, 2019 . KOBRA AND THE LOTUS Frontwoman 'Wasn't Sad' To See REVOLVER's Hottest Chicks In Hard Rock' Issue Go Away . May 16, 2023 . BLABBERMOUTH.NET . en . May 16, 2023 . https://web.archive.org/web/20230516211742/https://blabbermouth.net/news/kobra-and-the-lotus-frontwoman-wasnt-sad-to-see-revolvers-hottest-chicks-in-hard-rock-issue-go-away . live .
  22. Web site: Woman Tone: Is The Guitar Industry Sexist? . May 16, 2023 . Guitar.com All Things Guitar . en-GB . May 16, 2023 . https://web.archive.org/web/20230516195934/https://guitar.com/features/woman-tone-sexist-industry/ . live .
  23. Web site: Blabbermouth . March 19, 2007 . Portrayal Of Women In Metal Media: Sexy Or Sexist? . May 16, 2023 . BLABBERMOUTH.NET . en . May 16, 2023 . https://web.archive.org/web/20230516222544/https://blabbermouth.net/news/portrayal-of-women-in-metal-media-sexy-or-sexist . live .
  24. Web site: September 30, 2011 . Headbangers' Brawl 9/30: Two Metal Chicks Take On Revolver Magazine Metal Insider . May 16, 2023 . en-US . May 16, 2023 . https://web.archive.org/web/20230516180439/https://metalinsider.net/columns/headbangers-brawl/headbangers-brawl-930-two-metal-chicks-take-on-revolver-magazine . live .
  25. News: Loye . Kristy . January 12, 2016 . Sexism In Music Media: The Problem No One Wants to Address . May 16, 2023 . Houston Press . en . May 16, 2023 . https://web.archive.org/web/20230516180440/https://www.houstonpress.com/music/sexism-in-music-media-the-problem-no-one-wants-to-address-8060415 . live .
  26. Web site: Ford . Leyla . October 3, 2011 . Leyla Ford Weighs in on the Revolver "Hottest Chicks" Issue . December 7, 2023 . . en . December 7, 2023 . https://web.archive.org/web/20231207181053/https://www.metalsucks.net/2011/10/03/leyla-ford-weighs-in-on-the-revovler-hottest-chicks-issue/ . live .
  27. Web site: Seling . Megan . February 23, 2015 . Revolver Magazine's 'Hottest Chicks in Hard Rock' Tour Bound for Exit/In; Nashville Woman Sets World on Fire . December 7, 2023 . . en . December 7, 2023 . https://web.archive.org/web/20231207180845/https://www.nashvillescene.com/music/revolver-magazines-hottest-chicks-in-hard-rock-tour-bound-for-exit-in-nashville-woman-sets/article_5caa3b82-21a7-5a45-aca4-0a29c44436fd.html . live .
  28. Web site: Pasbani . Robert . June 15, 2012 . Decibel Magazine To Release "Women In Metal" Issue . August 7, 2023 . Metal Injection . en-US . August 7, 2023 . https://web.archive.org/web/20230807131229/https://metalinjection.net/news/decibel-magazine-to-release-women-in-metal-issue . live .
  29. Web site: Blabbermouth . February 23, 2010 . ARCH ENEMY Singer Calls REVOLVER's 'Hottest Chicks' Movement 'An Embarrassment For Women' . May 16, 2023 . BLABBERMOUTH.NET . en . May 16, 2023 . https://web.archive.org/web/20230516214955/https://blabbermouth.net/news/arch-enemy-singer-calls-revolver-s-hottest-chicks-movement-an-embarrassment-for-women . live .

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