The First Step: Treasure Effect Explained

The First Step: Treasure Effect
Type:studio
Artist:Treasure
Cover:The First Step Treasure Effect.jpg
Caption:Digital and Blue version cover
Studio:YG (Seoul)
Genre:
Length: (Korean Digital)
(Korean Physical)
(Japanese Digital)
(Japanese Physical)
Language:Korean, Japanese
Label:
Producer:
Prev Year:2020
Next Year:2022

The First Step: Treasure Effect is the debut studio album by South Korean boy band Treasure. It was released on January 11, 2021, through YG Entertainment. The album was released for pre-order on December 29, 2020.[1] A music video for the album's "My Treasure" was released alongside the album.[2] The digital version of the album contains 10 tracks, while the CD version contains 12 tracks. The physical album comes in three versions: Blue, Green and Orange. The album is primarily a K-pop record that combines hip hop, dance, dance-pop, pop, rap and ballad elements. The First Step: Treasure Effect is the fourth and final installment of The First Step series, following the group's single albums , and , all released in 2020 - all 3 single albums' songs appear on The First Step: Treasure Effect, along with the group's pre-debut song "Going Crazy".

Background

On December 28, 2020, YG Entertainment uploaded a teaser poster through their official blog, confirming the title and release date of the album.[3] On December 31, Treasure released the title poster for their album, revealing that the lead single is named "My Treasure".[4] On January 4, 2021, YG revealed the track list for the album.[5] Starting on January 5, a series of lyric posters with sentences from the lyrics of "My Treasure" were posted every day.[6] [7] [8] [9] The music video teaser for "My Treasure" was released on January 9.[10] On March 31, the Japanese version was released, with "Beautiful" serving as the title track, and all other songs re-recorded in Japanese.[11]

Composition

YG Entertainment explained that the lyrics of "My Treasure" contain "meaning that everyone is a unique treasure-like being, which gives a hopeful message of 'Let’s cheer up in hard times. The sun will rise and shine again tomorrow'" and added, "through the song 'My Treasure', we hope that the fans who have been supporting Treasure and people out there suffering will be consoled". YG further described "My Treasure" as a "bright and exciting pop song" that will "cheer up the listeners and make them feel better in these hard times".[12]

Songs

During the online press conference held by Treasure for the release of The First Step: Treasure Effect, the group described "My Treasure" as "a song carrying the message that we are all treasure-like beings. The intro piano melody and brass sounds create a harmony, making a cheerful mood". Written and composed by AKMU's Lee Chan-hyuk, "Slow Motion" "calmly progresses while incorporating bass and piano, expressing the theme of let’s go through this harsh world together while holding hands, slow but steady". "Be with Me" is a song with "whispers saying you should be with me together", and "Orange" is a song with "a retro vibe that sounds familiar yet fresh".[13]

Promotion

The First Step: Treasure Effect was released worldwide on January 11, 2021 through YG in conjunction with the music video for "My Treasure".[14] In celebration of their comeback, the group held an online press conference 2 hours before the release to talk about the album.

Singles

An accompanying music video for "My Treasure" was uploaded to Treasure’s YouTube channel simultaneously with the single's release. In 13 hours, the music video reached 3.5 million views. Treasure promoted the song with televised live performances on various South Korean music programs including M Countdown, Show! Music Core and Inkigayo.[15]

Commercial performance

On January 12, "My Treasure" topped the Top Rising Chart of AWA, and "Going Grazy" also topped Rakuten Music’s Real-time Comprehensive Rankings. The First Step: Treasure Effect was ranked at number 1 on iTunes charts in 18 different countries, including Brazil, Hong Kong, Thailand, Singapore, Spain and India.[16] The album was also ranked at number 2 on the Worldwide Albums chart. As of January 11, nearly 250,000 pre-orders were made on the album.[17] On January 13, the album was ranked at number 1 on the real-time accumulated sales announced by Hanteo Charts in Korea.[18]

Track listing

Japanese version

Notes

Charts

Weekly charts

Chart (2021)! scope="col"
Peak
position
Finnish Physical Albums (Suomen virallinen lista)[19] 10
Japanese Hot Albums (Billboard Japan)[20] 1
South Korean Albums (Gaon)[21] 1

Monthly charts

Chart (2021)! scope="col"
Peak
position
South Korean Albums (Gaon)[22] 1

Year-end charts

Chart (2021)! scope="col"
Position
South Korean Albums (Gaon)[23] 43

Release history

Release dates and formats for The First Step: Treasure Effect
RegionDateVersion Format(s)Label(s)Ref.
Various<-- Do not add "Worldwide". This cannot be sourced because music platforms such as iTunes, Spotify, etc. are not available in EVERY country -->January 11, 2021KoreanYG[24]
South KoreaJanuary 12, 2021[25]
Japan[26]
March 31, 2021JapaneseYGEX[27]
Various [28]

Notes and References

  1. Web site: 'Comeback' TREASURE, Debut Album Pre-Order Begins… Will They Reach Their Goal of 1M in Sales. live. 2021-05-17. YG LIFE. en-US. December 29, 2020. https://web.archive.org/web/20201229132453/https://yg-life.com/archives/163571?lang=en.
  2. Web site: Treasure closes 'First Step' with first studio album 'Treasure Effect'. January 11, 2021. March 21, 2021. Choi. Ji-won. The Korea Herald. January 26, 2021. https://web.archive.org/web/20210126131457/http://www.koreaherald.com/view.php?ud=20210111001053. live.
  3. Web site: TREASURE Officially Announces the Release of Their Debut Album on January 11… Reveals Teaser Poster. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230617/https://yg-life.com/archives/163529?lang=en.
  4. Web site: TREASURE Will Open the New Year with Their Official Debut Album… Title Track 'MY TREASURE'. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230556/https://yg-life.com/archives/163643?lang=en.
  5. Web site: TREASURE Lists 12 Songs in Official Debut Album… Participated by LEE CHAN HYUK of AKMU. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230625/https://yg-life.com/archives/163852?lang=en.
  6. Web site: TREASURE Presents Lyric Poster… Reveals Partial Lyrics of Title Track 'MY TREASURE'. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230557/https://yg-life.com/archives/163897?lang=en.
  7. Web site: YG TREASURE Uploads Title Track Lyric Posters of ASAHI∙DOYOUNG∙JIHOON→Reveals Lyrics "We'll Eventually Shine". live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230621/https://yg-life.com/archives/163937?lang=en.
  8. Web site: HARUTO·BANG YE DAM·YOSHI of TREASURE Melts the Cold Wave with Sunny Smiles. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230606/https://yg-life.com/archives/163982?lang=en.
  9. Web site: PARK JEONG WOO X MASHIHO X JUNKYO of TREASURE Reveals Debut Album Lyric Posters… Comforting+Hopeful Message. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230559/https://yg-life.com/archives/164017?lang=en.
  10. Web site: 'Comeback D-2' TREASURE Reveals 'MY TREASURE' MV Teaser. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230509/https://yg-life.com/archives/164051?lang=en.
  11. News: January 22, 2021. 日本デビュー決定のTREASURE、モデルプレスで連載スタート 特別動画を公開＜TREASURE×モデルプレス＞. ja. RPM9. March 1, 2021. May 25, 2021. https://web.archive.org/web/20210525230606/https://mdpr.jp/k-enta/detail/2400614. live.
  12. Web site: 'Comeback on the 11th' TREASURE's 'TREASURE EFFECT' Begins… Overview of Their Brilliant History. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230623/https://yg-life.com/archives/164120?lang=en.
  13. Web site: TREASURE, "First Attempt on a Song with a Bright Mood… Our Goal is to Console". live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230610/https://yg-life.com/archives/164146?lang=en.
  14. Web site: TREASURE's Fairytale Fantasy Heals You Just by Watching… 'MY TREASURE', A Song That Will Shake Off the Depression From COVID19. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230633/https://yg-life.com/archives/164162?lang=en.
  15. Web site: TREASURE to Appear on 'M Countdown' in 4 Years and 2 Months As a YG Artist… Will Perform 'MY TREASURE'·'GOING CRAZY'. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230716/https://yg-life.com/archives/164236?lang=en.
  16. Web site: TREASURE Debuts at No. 1 on Japanese Music Charts… Tops iTunes Charts in 18 Countries. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230511/https://yg-life.com/archives/164189?lang=en.
  17. Web site: YG TREASURE's 'THE FIRST STEP' Series About to Surpass 1M in Sales… In 5 Months Since Debut. live. 2021-05-17. YG LIFE. en-US. May 25, 2021. https://web.archive.org/web/20210525230513/https://yg-life.com/archives/164194?lang=en.
  18. Web site: YG TREASURE's Official Debut Album at No. 1 on Album Sales in Korea and Japan→'THE FIRST STEP' Series Expected to Surpass 1M in Sales. live. 2021-05-17. YG LIFE. en-US. January 15, 2021. https://web.archive.org/web/20210115062318/https://yg-life.com/archives/164224?lang=en.
  19. Web site: Fyysinen albumilista 1/2021. Musiikkituottajat. fi. May 20, 2023.
  20. Web site: Billboard Japan Hot Albums. April 7, 2021. Billboard Japan. ja. April 7, 2021.
  21. Web site: Gaon Album Chart – Week 3, 2021. January 10–16, 2021. Gaon Chart. ko. March 21, 2021. January 21, 2021. https://web.archive.org/web/20210121040809/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=03&hitYear=2021&termGbn=week. live.
  22. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&amp;serviceGbn=&amp;targetTime=01&amp;hitYear=2021&amp;termGbn=month. ko:2021년 01월 Album Chart. January 2021 Album Chart. Gaon Music Chart. June 2, 2021. ko.
  23. Web site: 2021년 Album Chart. Gaon Music Chart. ko. January 9, 2022.
  25. Web site: TREASURE 1ST ALBUM [THE FIRST STEP : TREASURE EFFECT]]. YG SELECT. January 12, 2021. ko. June 1, 2021.
  26. Physical versions on Tower Records:
  28. Web site: THE FIRST STEP: TREASURE EFFECT. Treasure. YGEX. March 31, 2021. Apple Music. June 2, 2021.

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