Nature's Basket Explained
Nature's Basket |
Logo Alt: | Nature's Basket |
Type: | Subsidiary of Spencer's Retail Ltd [1] |
Industry: | Food & grocery |
Key People: | Sachin Agarwal (COO); Neelesh Bothra (CFO) |
Revenue: | 365 Crore [2] |
Parent: | Spencer's Retail |
Website: | naturesbasket.co.in |
Foundation: | Mumbai, Maharashtra, India |
Hq Location: | Mumbai, Maharashtra, India |
Num Employees: | 1000+ |
Nature's Basket is an Indian grocery delivery chain of retail stores focused in gourmet food. It has a range of organic food, imported ingredients and exotic foods. The company is headquartered in Mumbai, India and has multiple stores in cities like Mumbai, Bengaluru, Pune and Kolkata. It was acquired by Spencer's Retail Ltd, a RP-Sanjiv Goenka Group company in May 2019 from the Godrej Group in an all-cash deal.[3]
History
Nature's Basket was founded in 2005 as a "world food store" [4] and now operates 31 physical stores in cities such as Mumbai, Bengaluru, Pune and Kolkata.[5] The retail chain sells fresh vegetables, fruits, cold cuts, meats, cheese, organic foods and dairy products. It also sells gifts.
It also operates as an online grocery store and mobile app platform which caters to 125 cities across India.[6] [7]
Nature's Basket acquired Mumbai-based online grocery store Ekstop.com in 2015 to strengthen its online presence across 125 cities in India.[8]
In 2017, the company rebranded as a "Daily Food Delights" store.
The company was acquired by Spencer's Retail Ltd from Godrej Group in May 2019 in an all cash deal.[9] The acquisition proved complementary across a number of fronts. The acquisition helped Spencer’s Retail expand its retail presence in Western India, a region for potential business growth. Natures Basket retained its brand, providing Spencer’s with a market flanking opportunity.[10]
Key people
Sachin Agarwal is the COO & Sandeep Banka is the CFO of Natures Basket.
In-house brands
Nature's Basket has three brands under its name for exotic and organic produce:[11]
- L'Exclusif : exotic products such as international gourmet, nuts, conserves, savories, digestives, chocolates, ice creams
- Healthy Alternatives : organic and health-oriented food such as quinoa, gluten-free pasta, multi-grain atta (flour), pulses, roasted seed mixes. Twinkle Khanna launched the Nature's Basket Healthy Alternatives brand in Mumbai on 27 September 2016.[12] [13]
- Nature's : A range of dry fruits, spices, eggs, vegetables, rice, pulses, rice
- Sonam Kapoor is associated with Nature's Basket since August 2019.[14]
See also
Notes and References
- Web site: About Natures Basket | naturesbasket.co.in. Naturesbasket.co.in. 18 April 2021.
- Web site: Godrej Industries Ltd.. 18 April 2021. Business Standard.
- Web site: Spencer’s to buy Nature’s Basket from Godrej for ₹300 cr in cash – The Hindu BusinessLine. The Hindu BusinessLine.
- Web site: Godrej Nature's Basket scales up e-commerce, to cater to 200 cities by 2016 . 11 September 2015. Firstpost. 18 April 2021.
- Web site: Online Grocery Shopping Store In Bengaluru: Natures Basket. Naturesbasket.co.in. 18 April 2021.
- Web site: Godrej Nature's Basket launches pan-India ops | Mumbai News - Times of India. The Times of India. 18 April 2021.
- Web site: Godrej Nature's Basket Bets Big On Ecommerce. Moneycontrol. 18 April 2021.
- Web site: Godrej's Nature's Basket acquires Mumbai based e-tailer Ekstop. Anand. Murali. 18 April 2021. The Economic Times.
- News: Spencer's Retail acquires Godrej Nature's Basket in Rs 300 crore all-cash deal. 2019-05-18. The Economic Times. 2019-10-16.
- Web site: With an eye on growth, Spencer's works on Natures Basket turnaround. Ishita Ayan. Dutt. 14 July 2020. 18 April 2021. Business Standard.
- Web site: Nature's Basket nurtures its own. Raghavendra. Kamath. 28 September 2016. 18 April 2021. Business Standard.
- Web site: Twinkle Khanna reveals her healthy alternatives. 18 April 2021.
- Web site: TWINKLE KHANNA LAUNCHES GODREJ NATURE’S BASKET HEALTHY ALTERNATIVE. 18 April 2021.
- News: Retail companies loosen purse strings to woo consumers. Mukherjee. Writankar. 2019-08-30. The Economic Times. 2019-10-16.