Go City Explained

Go City
Former Name:Leisure Pass Group
Type:Private
Industry:Travel
Founded:1999
Hq Location:London, United Kingdom
Key People:Jon Owen (CEO)[1]
Owner:Exponent Private Equity

Go City, formerly Leisure Pass Group, is a British travel company that offers discounted ticket packages to top tourist locations in 31 cities. It has over 7.5 million active users, and sells about 700,000 passes annually, making it the world's largest provider of tourist passes.[2] [3] [4]

History

The company was founded as Leisure Pass Group in 1999.[2]

Primary Capital bought the company in 2012 for £35 million, under the arrangement of then-CEO Darren Evans. Exponent Private Equity, owner of Big Bus Tours, purchased the company from Primary Capital for £150 million on 12 December 2016.[3] [5] The 2016 purchase also merged two other similar companies, Go City Card and The New York Pass, into Leisure Pass Group.[6]

Leisure Pass Group rebranded to Go City in July 2021.[7] [8]

Passes

The company has passes for the following 31 cities as of July 2024. The cities span 17 countries and 4 continents.[2]

Asia

Europe

North America

Oceania

Former

These cities do not appear on the company's website as available passes but have been stated to be available in the past.

External links

Notes and References

  1. Web site: McCroskrie . Kirsten . Go City and Mandai Wildlife Group Announce Multi-Year Strategic Partnership to Inspire Travel to Singapore . 2024-07-02 . Go City . 2 March 2024 . https://web.archive.org/web/20240302123411/https://gocity.com/en/blog/go-city-and-mandai-wildlife-group . live .
  2. Web site: Official website . 2024-07-02.
  3. Web site: Davies . Phil . 2016-12-12 . Big Bus Tours parent closes in on Leisure Pass deal . 2024-07-03 . Travel Weekly . en . 17 June 2021 . https://web.archive.org/web/20210617050805/https://travelweekly.co.uk/articles/64344/big-bus-tours-parent-closes-in-on-leisure-pass-deal . live .
  4. Web site: 2012-05-18 . Leisure Pass Group bought in MBO . 2024-07-03 . Business Sale Report . en . 28 September 2020 . https://web.archive.org/web/20200928033158/https://www.business-sale.com/news/mbo-mbi/leisure-pass-group-bought-in-mbo-183721 . live .
  5. Web site: Armstrong . Ashley . 2016-12-11 . Big Bus Tours gets ready to hop on Leisure Pass . 2024-07-03 . . en-GB.
  6. Web site: 2017-05-11 . Merger creates largest attraction pass organisation in world . 2024-07-02 . Breaking Travel News.
  7. Web site: 2021-07-20 . Leisure Pass Group Announces Strategic Rebrand To "Go City®" As Demand For Its Passes Grows . 2024-07-03 . . en . 21 November 2021 . https://web.archive.org/web/20211121115901/https://www.prnewswire.com/news-releases/leisure-pass-group-announces-strategic-rebrand-to-go-city-as-demand-for-its-passes-grows-301336929.html . live .
  8. Web site: Banerji . Gaurav . 2021-07-21 . Leisure Pass Group Rebrands as "Go City" . 2024-07-03 . Travel Agent Central . 1 August 2021 . https://web.archive.org/web/20210801234114/https://www.travelagentcentral.com/tours/leisure-pass-group-announces-strategic-rebrand-to-go-city . live .
  9. Web site: Kasemsuk . Narumon . 2022-06-01 . Go City launches tourist pass in Bangkok . 2024-07-03 . . en . 6 July 2024 . https://web.archive.org/web/20240706175513/https://www.bangkokpost.com/business/general/2318998/go-city-launches-tourist-pass-in-bangkok . live .
  10. Web site: 2018-10-24 . Stretch Your Travel Budget with the New Hong Kong Pass from The Leisure Pass Group . 2024-07-03 . . en . 6 July 2024 . https://web.archive.org/web/20240706175510/https://www.prnewswire.com/news-releases/stretch-your-travel-budget-with-the-new-hong-kong-pass-from-the-leisure-pass-group-810550346.html . live .
  11. Web site: Chow . Pamela . 2019-12-09 . Leisure Pass Group plots expansion into SE Asia with Go Singapore pass . 2024-07-02 . TTG Asia . 8 December 2023 . https://web.archive.org/web/20231208020831/https://www.ttgasia.com/2019/12/09/leisure-pass-group-plots-expansion-into-se-asia-with-go-singapore-pass/ . live .
  12. Web site: 2021-06-02 . LPG acquires Amsterdam Pass . 2024-07-02 . Go City . 2 March 2024 . https://web.archive.org/web/20240302131745/https://gocity.com/en/blog/lpg-acquires-amsterdam-pass . live .
  13. Web site: 2021-03-24 . LPG acquires Gothenburg Pass . 2024-07-02 . Go City . 2 March 2024 . https://web.archive.org/web/20240302132418/https://gocity.com/en/blog/lpg-acquires-gothenburg-pass . live .
  14. Web site: 2024-06-10 . Sightseeing Pass Go City Expands to Prague . 2024-07-03 . Travel Agent Central . 6 July 2024 . https://web.archive.org/web/20240706175509/https://www.travelagentcentral.com/tours/go-city-expands-eastern-europe . live .
  15. Web site: 2021-01-12 . LPG acquires Stockholm Pass . 2024-07-02 . Go City . 2 March 2024 . https://web.archive.org/web/20240302142515/https://gocity.com/en/blog/lpg-acquires-stockholm-pass . live .