GoDigital Media Group explained

GoDigital Media Group
Type:	Private
Foundation:	Santa Monica, California (2005)
Num Employees:	1250+
Footnotes:	4712 Admiralty Way, Marina Del Rey, Ca 90292 United States

GoDigital Media Group (GDMG) is a diversified multi-national conglomerate founded in 2006 by Jason Peterson and headquartered in Los Angeles. GDMG focuses on intellectual property rights management through divisions in music, video networks, and brands (commerce).^{[1] [2]}

Background

GoDigital Media Group was founded by CEO and Chairman Jason Peterson in 2006 as a digital music distributor.

In 2007 GDMG created a division named AdShare, the first social media monetization business identifying, tracking, and monetizing rights on YouTube.^{[3] [4]}

In 2008, Peterson and GDMG created a digital video division eponymously named GoDigital, inc, that specialized in digital movie distribution. In January 2012, GoDigital, inc acquired Might Entertainment for its 800 film catalog creating a combined company with over 1,100 titles.^[5] In August, 2012 GoDigital, Inc. was majority sold to Preferred Ventures who made a control investment.^[6] Preferred Ventures then merged GoDigital inc with Variance Films in January 2014, forming a new theatrical movie distribution entity, Amplify.^{[7] [8]}

In 2010, Peterson and GDMG commercialized their ContentBridge platform to offer cloud based digital supply chain and rights management under a SaaS model to major movie studios and networks.^{[9] [10]} In 2014, ContentBridge won the 2014 Entertainment Merchant Association's “Industry Leadership” Digital Award for software support for the SMPTE Interoperable Master Package (IMP), CableLabs and UltraViolet digital supply chain standards.

In 2012, GDMG's music distribution business was rebranded Cinq Music and the mandate was broadened to include distribution, publishing and record label activities.^[11]

In 2016, GDMG's AdShare unit acquired Primo Media to create VidaPrimo, the then largest Latin music only multi-channel network.^{[12] [13]}

In 2017, GDMG created Latido Music as a free ad-supported linear Latin music television channel^[14]

Acquisitions and growth

Starting in 2017:

• GDMG invested $20 million into its Cinq Music division, hired rap mogul Master P to be President of Urban Music^[15] and acquired 3x Grammy Award-winning rapper T.I.'s catalog from Warner Music Group.^{[16] [17]}

In 2018:

• GDMG subsidiary Cinq Music signed Janet Jackson to a record deal and released the single "Made for Now" featuring Daddy Yankee^[18]

In 2019:

• GDMG invested another $40 million into its Cinq Music division for music rights acquisitions to follow on to existing Latin repertoire from Anuel, Bad Bunny, Carin Leon, Natanael Cano and others.^[19]

In 2020:

• Cinq Music acquired the Beluga Heights Record Label including the catalogs of Sean Kingston and Jason Derulo for an eight figure sum.^[20]
• GoDigital then also acquired Hispanic targeted multi-platform network mitu which along with the Latido Music channel forms the programming and production core of their networks division.^{[21] [22]} With mitu, GoDigital and its business units have access to A-level content production.^[23]

In 2021:

• GDMG bought YogaWorks, the largest Yoga studio business in the U.S., out of COVID- induced bankruptcy.^[24] The company purchased YogaWorks to transform the business model into a digital first subscription based business for health, wellness and longevity.^{[25] [26]}
• GDMG and MEP Capital (“MEP”) acquired Sound Royalties for high eight figures.^{[27] [28]} Peterson stated in Music Business Worldwide his plans for GoDigital. “We have a vision for a billion dollar balance sheet of rights. We are raising tremendous amounts of money right now, we have a tremendous pipeline of acquisitions. There will be more news about deals and new financing.

In 2022:

• GDMG invested another $100 million into its Cinq Music division for music rights acquisitions, bringing GoDigital's total investment in Cinq Music to $160 million.^[29]
• GDMG's Commerce division acquired consumer brand Eastern Mountain Sports and its physical retail business alongside New England retailer Bob's Stores for $70 million.^[30]

Subsidiares

GoDigital Media Group's subsidiaries include:

• GoDigital gets a majority of its revenues from purchasing and licensing digital content. It also facilitates distribution deals with streaming services like Netflix or Hulu, on behalf of content creators. It develops and markets software that distributes digital multimedia content, tracks where it's been used, and translates the content for international markets.^[31]
• Cinq Music Group is a music rights, distribution, and label business focused on Latin and indie music.^[32] As of 2022, it licenses about 47,000 recordings.^[33]
• AdShare is a digital rights business that finds copyrighted audio content being used in third-party YouTube videos without permission.^[34]
• Sound Royalties provides financing to artists in exchange for royalties.^[35]

Networks:

• Latido Music creates multimedia content targeting millennial and Gen Z audiences.
• NGLmitú creates digital content intended for the Latino demographic.^[36] For example, it creates stories, programs, and documentaries on food and lifestyle topics, as well as branded content.
• YogaWorks is an online yoga service.^[37]

Commerce:

• GoDigital Brands is the subsidiary that manages GoDigital's commerce brands.^[38]
• ContentBridge is a supply chain software company.^[39]

Notes and References

1. Web site: GoDigital Media Group . 2022-05-26 . GoDigital Media Group . en-US.
2. News: 19 May 2021 . GoDigital's Jason Peterson: 'We have a vision for a billion-dollar balance sheet of music rights.' . Music Business Worldwide . 14 January 2022.
3. Web site: Good Questions...with Cameron Dole . 2022-05-26 . Listen Notes . en.
4. Web site: 5-17-22 The Songwriter Show Jason Peterson - The Songwriter Show (podcast) . 2022-05-26 . Listen Notes . 17 May 2022 . en.
5. Web site: Miller . Daniel . 2012-01-10 . GoDigital Distributor Acquires VOD Firm Might Entertainment . 2022-05-26 . The Hollywood Reporter . en-US.
6. Web site: Kay2012-08-02T23:52:00+01:00 . Jeremy . Preferred Ventures buys into digital distributor GoDigital . 2022-05-26 . Screen . en.
7. Web site: Kit . Borys . 2014-01-15 . GoDigital and Variance Films Merge to Form Amplify . 2022-05-26 . The Hollywood Reporter . en-US.
8. Web site: Fleming . Mike Jr. . 2012-08-02 . Preferred Ventures Invests In GoDigital . 2022-05-26 . Deadline . en-US.
9. Web site: Tribbey . Chris . 2016-02-09 . ContentBridge Develops Automated Delivery Channel for Proximus TV and Studio 100 . 2022-05-26 . Media & Entertainment Services Alliance . en-US.
10. Web site: ContentBridge Helps Studio 100 Make The Big Move . 2022-05-26 . PRWeb.
11. Web site: GoDigital Media Group Fuels Cinq Music With Additional Funding in Series A . 2022-05-26 . PRWeb.
12. Web site: AdShare Acquires Primo Media In $3.5 Million Deal . 2022-05-26 . PRWeb.
13. Web site: AdShare Launches VidaPrimo.com - Premier Latin Music Platform Rated #4 by comScore . 2022-05-26 . PRWeb.
14. Web site: Goldfish . 2019-06-14 . VidaPrimo Launches Latido Music Creative Content Wire . 2022-05-26 . en-US.
15. Web site: 2017-10-23 . No Limit founder Master P joins Cinq Music as President Of Urban Music . 2022-05-26 . Music Business Worldwide .
16. Rys . Dan . 2017-11-09 . Cinq Music Acquires T.I. Catalog, Plans 'Paper Trail' Reissue: Exclusive . 2022-05-26 . Billboard .
17. Cobo . Leila . 2017-08-11 . Cinq Music to Expand Latin Operation With $20 Million Infusion From GoDigital . 2022-05-26 . Billboard .
18. Cobo . Leila . 2018-08-16 . Janet Jackson & Her Rhythm Nation Records Partner With Cinq Music For New Indie Release: Exclusive . 2022-05-26 . Billboard .
19. Web site: 2019-08-13 . Cinq Music raises another $40m to buy music rights in masters and publishing . 2022-05-26 . Music Business Worldwide .
20. Web site: 2020-09-04 . Cinq Music Group acquires Beluga Heights label, including Jason Derulo catalog, in eight-figure deal . 2022-05-26 . Music Business Worldwide .
21. Web site: 2020-02-20 . Latido Networks acquires social media company Mitú . 2022-05-26 . Latido Music .
22. News: Randles . Jonathan . Bankrupt YogaWorks Nets $9.6 Million Offer for Digital Business . 14 January 2022 . Wall Street Journal . 10 December 2020.
23. News: 20 February 2020 . Latido Networks acquires social media company Mitú . Latido Music . 14 January 2022.
24. News: Randles . Jonathan . 2020-12-10 . Bankrupt YogaWorks Nets $9.6 Million Offer for Digital Business . Wall Street Journal . 2022-05-26 . 0099-9660.
25. News: Give yourself the gift of zen with this YogaWorks subscription . 24 January 2022 . New York Post . 16 December 2021.
26. News: Store . Entrepreneur . Start Relaxing by Practicing Yoga with YogaWorks . 24 January 2022 . Entrepreneur .
27. Eggertsen . Chris . 17 September 2021 . Sound Royalties Acquired by GoDigital, MEP Capital in 'High Eight-Figure' Deal . Billboard . 14 January 2022.
28. News: 13 September 2021 . Cinq Music parent GoDigital acquires Sound Royalties in 'high eight-figure' deal . Music Business Worldwide . 14 January 2022.
29. Web site: 2022-04-19 . Cinq Music raises $100m from parent GoDigital to buy music rights, expand internationally . 2022-06-26 . Music Business Worldwide .
30. News: Ashley Armstrong . Frasers sells US discount brands Bob's Stores and Eastern Mountain . . 2022-05-26 . 0140-0460.
31. Web site: Digital Domain: GoDigital Media Tracks Where Web Content Used . Los Angeles Business Journal . November 22, 2018 . December 23, 2023. Matthew. Blake.
32. Web site: Tencer . Daniel . Cinq Music invests in Street Mob Records, fortifying its position in regional Mexican genre . Music Business Worldwide . June 21, 2023 . December 23, 2023.
33. Web site: 2022-04-19 . Cinq Music raises $100m from parent GoDigital to buy music rights, expand internationally . 2022-06-26 . Music Business Worldwide. Tim. Ingham .
34. Web site: Adshare Buys Latin Music YouTube Network . Los Angeles Business Journal . July 14, 2015 . December 24, 2023. Garrett. Reim.
35. Web site: Ingham . Tim . Cinq Music parent GoDigital acquires Sound Royalties in 'high eight-figure' deal . Music Business Worldwide . September 13, 2021 . December 23, 2023.
36. Web site: Lee . Wendy . John Leguizamo has a plan to grow the Latinx presence in entertainment . Los Angeles Times . August 1, 2022 . December 23, 2023.
37. Web site: Sherman . Alex . Meet GoDigital, the happiness-obsessed company that wants to buy Vice Media . CNBC . June 16, 2023 . December 23, 2023.
38. Web site: GoDigital Media Group . April 1, 2021 . Home Page. December 23, 2023.
39. Web site: Mitú Acquired By Fellow LatinX Digital Media Purveyor Latido Networks . Tubefilter . February 21, 2020 . December 23, 2023. Geoff. Weiss.