Globe International Explained

Globe International
Location City:Melbourne, Australia
Industry:Skateboard, Surf, Snow, Workwear
Products:Shoes, apparel, skateboards, accessories

Globe International Ltd. is an Australian footwear, clothing, and skateboard hardware company. It was founded in 1985 by three Australian brothers. Globe International's core business is divided between proprietary brands, licensed brands, and distributed brands. The company's international offices are located in Melbourne, Los Angeles, Newport Beach and San Diego, U.S.; Hossegor, France; and Shenzhen, China.[1] [2] It is listed on the Australian Stock Exchange.

History

The foundation of Globe International was established in the 1980s, with the founding of Hardcore Enterprises, an Australian-based company specialising in products that appealed to the skateboard and street fashion markets. In 1985, former Australian skateboarding champions Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, began Hardcore which would later develop into one of the world's largest skateboard distribution companies.[3] The Hills cited that they were unsatisfied with the lack of quality skate products they required, and thus they went into business to import US skate products to Australia.[4]

The Hills continued to promote skateboarding, writing two books on the subject[5] [6] and producing skate videos. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became a driving force behind the skateboarding explosion during the mid-1980s in Australia and New Zealand. The first diversification company "Die Hard Pty Ltd" was founded in 1987 as a clothing and accessories division of the business. Die Hard's first licensed label was Vision Streetwear.

Die Hard went on to produce premier labels under license for the Australian and New Zealand markets such as Stüssy, Mossimo, Freshjive, Paul Frank, Eckō Unltd., Counter Culture, Split, Girl Star, Undergirl and World Industries. The Hills also co-founded the streetwear brand Mooks which also operated under the Die Hard umbrella. Die Hard became known as Globe International's Streetwear Division and was one of the largest suppliers of branded youth clothing in Australia and New Zealand when it was sold to Pacific Brands in 2006.

In 1995, Globe International established its US operation in Los Angeles, where the Globe brand is now a part of the American boardsports sub-culture and a key supplier to major retailers of boardsports apparel, footwear and skateboard hardgoods.

In 2001, Globe International listed on the Australian Stock Exchange and achieved the Initial Public Offer goals.[7] [8] In 2002, Globe International acquired Kubic Marketing, a holding company that owned World Industries and Dwindle Distribution, which at the time, was the parent company for skateboard brands such as Enjoi, Blind, Darkstar and Tensor.[9] Acquiring Dwindle, a company founded by professional skateboarders Rodney Mullen and Steve Rocco, made Globe International one of the world's biggest skateboard companies. In 2003, Globe International established its European headquarters, located along the south-west surf coast of France in Hossegor. As of 2017, the European office sells directly in the major boardsports markets of the UK, France, Germany, Spain, Portugal, Belgium, Netherlands, and Austria, among others. All other significant markets in Europe are serviced by third-party distributors.[10]

Having established a stable of proprietary brands and an international distribution network in 2006, Globe International made a strategic decision to divest itself of its licensed Australian Streetwear Division to Pacific Brands and focus on further international expansion of the company's proprietary brands.[11] In 2009, Globe International added to its brand portfolio by acquiring Europe's number one skateboard brand Cliché and expanding it through international markets.[12] In 2010, Globe International re-entered the Australian streetwear market and established a new division entitled "4Front Distribution", a company that is currently responsible for the Australian distribution of brands such as Stüssy, Obey and Misfit. Globe also moved its Melbourne headquarters to the inner-city suburb of Port Melbourne during the same year, occupying a building that was formerly owned by chocolate company Cadbury's.[13]

Globe operates its own factory to manufacture the skateboards and trucks. The DSM (Douglas Street Manufacturing) Premium Woodshop is located in Shenzhen, China, with skateboard icon Rodney Mullen closely involved in its production practices from its inception.[14] DSM imports maple logs from Canada's Great Lakes region for the production of its decks. A 2013 TransWorld SKATEboarding article likened DSM's approach to the sourcing and treatment of wood; "as the sandwich shop that prepares all of their meat from the whole animal versus others who order their cuts from a wholesaler. DSM has the in-house butcher."[15] DSM was first publicly announced in 2003 and caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America and concern was raised about job losses. Globe CEO Matt Hill, stated at the time: "When you get down to the labor issues, if we sell a lot more boards, then we’ll create jobs here (in the U.S.A.), it’ll open a lot more doors.”[16]

In 2015, the company launched a book 'Unemployable: 30 Years of Hardcore, Skate and Street'[17] to celebrate its 30th anniversary,[18] [19] [20] and held launches in Melbourne[21] and Los Angeles.[22] [23] In 2017, the company acquired the American brand, Salty Crew[24] and in 2019, sold the Dwindle part of the business.[25] Towards the end of 2019, the company launched an electric skateboard product, the dot board.[26] In 2022, Globe acquired the swimwear brand It's Now Cool [27] and launched MilkBar bikes.[28] As of 2023, the company operates a small number of branded "Globe" retail stores in several locations: St Kilda, Melbourne, Victoria; Hossegor, France, and Hong Kong.[29] [30]

Proprietary brands

Third party brands

Team

Skateboarding

Source:[33]

Surfing

Snowboarding

Filmography

The company has produced numerous films and short films, incorporating both skateboarding and surfing subcultures. Between 2007 and 2010, the brand released a series of six short films entitled United By Fate, directed by Joe "Joe G" Guglielmino,[36] and featuring all of the skate team members during that period. The inaugural episode of United By Fate featured Canadian skateboarder Paul Machnau, while the final instalment was a compilation of footage from different team members, such as Jake Duncombe, Louis Lopez and Chris Haslam.[37]

Joe G and Globe began filming their latest surf film Strange Rumblings in Shangri La at the commencement of 2013, and were awarded the 2014 Surfer Poll Movie of the Year in December 2014.[38] The film featured Globe team members Dion Agius, Nate Tyler, Creed McTaggart, Taj Burrow, CJ and Damien Hobgood, Yadin Nicol, Brendon Gibbons and Noa Deane in locations such as Iceland, Brazil, France, Mozambique and Indonesia.[39]

Skateboarding videography

Surfing videography

Major events

Skateboarding

Surfing

Special projects

Led by its Special Project Division, Globe has worked with other well-known brands and artists, including:

Notes and References

  1. Book: Globe International Annual Report 2017. 22 September 2017. Globe International Ltd. Melbourne. 25. 4 October 2017. 4 October 2017. https://web.archive.org/web/20171004085453/https://www.globecorporate.com/pdfs/Globe_International_Annual_Report_2017.pdf. dead.
  2. Web site: ABOUT . Globe International . 20 January 2023 . Melbourne, Australia.
  3. Web site: Globe Shoes. Skateboarding.com.au. 18 September 2012.
  4. Web site: Aussie Rules Skateboarding. Transworld Skateboarding. 20 January 2012. 14 May 2002.
  5. Book: The skateboard book : blast! / [Peter Hill, Stephen Hill]]. Catalogue. National Library of Australia. 14 August 2012. National Library of Australia. 2012. 9780867881240.
  6. Book: Skate hard / [Peter Hill and Stephen Hill]]. Catalogue. National Library of Australia. 14 August 2012. National Library of Australia. 2012. 9780867881806.
  7. http://business.transworld.net/4344/uncategorized/globe-shoes-goes-public-in-australia/ "Globe Shoes Goes Public in Australia" 25-May-2001, Transworld Business, retrieved 2-Nov-2011
  8. News: Globe hits the boards with a cool 52% jump. The Sydney Morning Herald. 25 May 2001. Mark Todd. Australia. 23.
  9. Web site: "Globe Buys Kubic" 5-Jul-2002,Transworld Business, retrieved 2-Nov-2011 . 2 November 2011 . https://web.archive.org/web/20130921053317/http://business.transworld.net/4568/uncategorized/globe-buys-kubic/ . 21 September 2013 . dead .
  10. Web site: Globe International. Investor presentation. ASX. Australian Securities Exchange. 2015.
  11. News: Balanced approach pays off for Globe International. 22 December 2011. The Australian. 2 November 2010. Blair Speedy. Australia.
  12. Web site: DWINDLE DISTRIBUTION ACQUIRES CLICHÉ SKATEBOARDS. Transworld Business. Bonnier Corporation. 25 May 2013. Transworld. 28 July 2009.
  13. Web site: Globe International Headquarters. Australian Design Review. Niche Media. 25 May 2013. Domingo Antonio Robledo. Stu Morley. 8 June 2011. 11 September 2013. https://web.archive.org/web/20130911040010/http://www.australiandesignreview.com/interiors/2183-globe-international-headquarters. dead.
  14. Web site: DSM Video. 30shot on Vimeo. Vimeo LLC. 19 September 2013. 30shot. Video upload. September 2012.
  15. Tested Development. TransWorld SKATEboarding. November 2013. 31. 11. 84–97. Luke Callahan. Grind Media, LLC. 0748-7401.
  16. Web site: Dwindle Makes Moves. TransWorld Skateboarding. GrindMedia. 19 September 2013. 27 January 2004.
  17. Book: Jason Boulter. Unemployable: 30 Years of Hardcore, Skate and Street. December 2015. Thames & Hudson Australia Pty Ltd. Port Melbourne. 9780500500637. 708. 9 February 2016. dead. https://web.archive.org/web/20160216154216/http://www.thameshudson.com.au/item_details.php?id=19797. 16 February 2016. dmy-all.
  18. News: Blanche Clark. Globe International: Melbourne's Hill brothers turn love of skateboarding into $150m empire. 9 February 2016. Herald Sun. Herald and Weekly Times. 27 November 2015.
  19. Web site: Meet The Brothers Behind Globe, Australia's Most Iconic Skate/Surf Brand. Oyster Magazine. Inception Digital Pty Ltd. 9 February 2016. 29 October 2015. 8 March 2016. https://web.archive.org/web/20160308200454/http://www.oystermag.com/meet-the-brothers-behind-globe-australias-most-iconic-skatesurf-brand. dead.
  20. Web site: Eloise Mahoney. Unemployable: the story of skating success. Desktop Magazine. Niche Media Pty Ltd. 9 February 2016. 4 December 2015. 11 February 2016. https://web.archive.org/web/20160211211252/http://desktopmag.com.au/features/unemployable-the-story-of-skating-success/. dead.
  21. Web site: Robert Brown. Interview: Rodney Mullen on being unemployable. ACCLAIM. ACCLAIM Magazine Pty Ltd. 9 February 2016. November 2015.
  22. Web site: Joe Hammeke. "Unemployable" Book Release Party Photos. Thrasher Magazine. High Speed Productions, Inc. 9 February 2016. 30 October 2015.
  23. Web site: Jan Kliewer. Chris Haslam on the Launch of Globe's UnEmployable Book. Kingpin Skateboarding. Factory Media. 9 February 2016. 12 November 2015. 9 March 2016. https://web.archive.org/web/20160309171455/https://kingpinmag.com/news/new-skateboard-products/chris-haslam-on-launch-of-globes-unemployable-book.html. dead.
  24. News: Simon Evans. Solomon Lew along for ride as Globe buys 50 per cent of Salty Crew. 14 August 2017. Australian Financial Review. Fairfax Media. 1 March 2017.
  25. Web site: Tiffany Montgomery . Globe International Sells Dwindle Skate Brands . Shop Eat Surf . 9 October 2020 . 23 August 2019.
  26. Web site: Andrew J. Hawkins . How three Australian brothers plan to kick-flip over Boosted with a new lineup of electric skateboards . The Verge . Vox Media, LLC. . 12 October 2020 . 11 December 2019.
  27. News: Tiffany Montgomery . Globe International Acquires 50 Percent of Fashion Swim Brand . 20 January 2023 . Shop Eat Surf . Emerald X, LLC . 3 October 2022.
  28. Web site: Phil Latz . Mixed Response to New Melbourne Bike Show . The Latz Report . 20 January 2023 . 15 September 2022.
  29. Web site: Globe International Annual Report 2022 . Globe International . 20 January 2023 . 41 . 26 September 2022.
  30. Web site: Drew Pulig. Skate Legend Rodney Mullen Helps Launch Globe's Hong Kong Flagship Store. The Australian skate label expands to Hong Kong.. Hypebeast. 14 August 2017. 10 August 2017.
  31. Web site: PROPRIETARY BRANDS . Globe International . 20 January 2023 . Melbourne, Australia.
  32. Web site: Third Party Brands – Globe International Limited.
  33. Web site: Globe International Annual Report . Globe International . 25 October 2020 . Melbourne . 18 September 2020.
  34. Web site: Globe Welcomes Shaun Manners to the Family . Monster Children . 2 February 2021 . 2 February 2021.
  35. Web site: SNOW TEAM. Globe. Globe International. 18 May 2014. 2014. dead. https://web.archive.org/web/20140518204908/http://www.globe.tv/aus/teams/snow/. 18 May 2014. dmy-all.
  36. Web site: Globe – United By Fate. Skatevideosite.com. 18 May 2014. 2014. 13 July 2014. https://web.archive.org/web/20140713092555/http://www.skatevideosite.com/skatevideos/globe-united-by-fate/video-parts. dead.
  37. Web site: Globe – United By Fate. Skatevideosite.com. 18 May 2014. 2014. 6 January 2013. https://web.archive.org/web/20130106125222/http://www.skatevideosite.com/skatevideos/globe-united-by-fate/soundtrack. dead.
  38. Web site: The Surfer Poll Results. Surfer. The Enthusiast Network. 22 December 2014. 6 December 2014.
  39. Web site: GLOBE'S NEW MOVIE 'STRANGE RUMBLINGS' VISITS ICELAND. Surf Europe. MPORA Pure Action Sports Network. 18 May 2014. Tom Higson. 15 February 2013.
  40. Web site: Canvas: The Skateboarding Documentary (Short 1998) - IMDb. www.imdb.com.
  41. Web site: Opinion: To Each His Own (Video 2001) - IMDb. www.imdb.com.
  42. Web site: United by Fate 1 (TV Short 2007) - IMDb. www.imdb.com.
  43. Web site: United by Fate 2 (TV Short 2007) - IMDb. www.imdb.com.
  44. Web site: United by Fate 3 (TV Short 2008) - IMDb. www.imdb.com.
  45. Web site: United by Fate 4 (TV Short 2008) - IMDb. www.imdb.com.
  46. Web site: United by Fate 5 (TV Short 2009) - IMDb. www.imdb.com.
  47. Web site: United by Fate 6 (TV Short 2010) - IMDb. www.imdb.com.
  48. Web site: Somewhere, Anywhere, Everywhere (Video 2004) - IMDb. www.imdb.com.
  49. Web site: Secret Machine (Video 2006) - IMDb. www.imdb.com.
  50. Web site: New Emissions of Light and Sound (Video 2008) - IMDb. www.imdb.com.
  51. Web site: Ungu (Short 2010) - IMDb. www.imdb.com.
  52. Web site: Year Zero (Video 2011) - IMDb. www.imdb.com.
  53. Web site: Shoes . Globe . 2022-06-26 . Electric Blue Heaven By Globe Shoes Skate Sonr . 2022-06-28 . skatesonr.com . EN.
  54. Web site: Shoes . Globe . 2022-06-26 . ICE CREAM By Globe Shoes Skate Sonr . 2022-06-28 . skatesonr.com . EN.
  55. Web site: Jen Yamato. Surf Docu 'Strange Rumblings in Shangri-La' Steps into Premiere, Global Release. Deadline Hollywood. PMC. 21 July 2014. 2014.
  56. Web site: Shoes . Globe . 2022-06-28 . Strange Rumblings in Shangri-LA By Globe Shoes Skate Sonr . 2022-06-28 . skatesonr.com . EN.
  57. Web site: Lincoln Jubb . The Virtues of Joining the 'Cult of Freedom' . Monster Children . MC Creative . 26 October 2020 . 8 October 2018.
  58. Web site: Matthew B. Shaw . Joe G. and Crew are Free to Roam . SURFER . The Arena Group . 6 April 2023 . New York, NY . 13 November 2017.
  59. News: The New Dion Agius Film 'Dark Hollow' Is a Surf Movie Masterpiece . 6 April 2023 . The Inertia . 7 June 2021 . Playa del Rey, CA.
  60. Web site: Globe World Cup Skateboarding (TV Special 2002) - IMDb. www.imdb.com.
  61. Web site: Shoes . Globe . 2022-06-20 . The Globe World Cup Skateboarding 2002 By Globe Shoes Skate Sonr . 2022-06-27 . skatesonr.com . EN.
  62. Web site: The Globe World Cup Skateboarding (TV Special 2003) - IMDb. www.imdb.com.
  63. Web site: The Globe World Cup Skateboarding (TV Special 2004) - IMDb. www.imdb.com.
  64. Web site: The Globe World Cup Skateboarding (TV Special 2005) - IMDb. www.imdb.com.
  65. Web site: The Global Assault!!! (TV Special 2006) - IMDb. www.imdb.com.
  66. Web site: Money for Blood (TV Movie 2007) - IMDb. www.imdb.com.
  67. Web site: Slaughter at the Opera (TV Movie 2008) - IMDb. www.imdb.com.
  68. Web site: Globe WCT Fiji (TV Special 2005) - IMDb. www.imdb.com.
  69. Web site: 2006 Globe WCT FIJI (Video 2006) - IMDb. www.imdb.com.
  70. Web site: 2008 Globe Pro Fiji (TV Special 2009) - IMDb. www.imdb.com.
  71. Web site: Globe – Clash Shoe. 7 November 2006. Crossfire. 13 October 2011.
  72. Web site: Features Ellis. dead. https://web.archive.org/web/20130605004947/http://www.globe.tv/blog/2010/06/21/ellis/. 5 June 2013. dmy-all.
  73. Web site: Globe Devo-tion. 3 April 2009. Crossfire. 13 October 2011.
  74. Web site: Globe Destroyer x G-Shock. 14 January 2010. Sneaker Freaker Magazine. 19 October 2011.
  75. Web site: Splatterhouse Gets Appropriately Splattered Shoes. Fahey. Mike. 24 November 2009. Kotaku. 19 October 2011.
  76. Web site: Sultans of Surf. 26 May 2011. Globe. 21 October 2011. dead. https://web.archive.org/web/20111021005325/http://www.globe.tv/blog/2011/05/26/sultans-of-surf/. 21 October 2011. dmy-all.
  77. Web site: Globe Neff Sea Pals 30 Inch Cruiser Skateboard Complete Review - Tactics.com. https://ghostarchive.org/varchive/youtube/20211221/jO3M-D1wUmQ . 2021-12-21 . live. YouTube. Google, Inc. 25 September 2013. Tactics Boardshop. Video upload. 14 January 2013.
  78. Web site: Andrew Asch. Globe Int'l's Violence Ordinaire…At American Rag. California Apparel News. TLM Publishing Corp. 5 May 2015. 10 April 2015.
  79. Web site: Alistair Klinkenberg. Come with us to Van Dieman's Land. Monster Children. 4 October 2017. 10 August 2016.
  80. Web site: Globe Rolls With Sesame Street . ASB Magazine . Australian Surf Business . 26 October 2020 . 13 April 2018.
  81. Web site: Yes. Snowboards. Yes. Snowboards Globe NSB (Not So Basic). 15 January 2020. 15 January 2020. 15 January 2020. https://web.archive.org/web/20200115060257/https://yesnowboard.com/products/y20/globe-nsb. dead.

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