Giving In Explained

Giving In
Type:single
Artist:Adema
Album:Adema
Released:June 8, 2001
Genre:Nu metal[1] [2] [3]
Length:4:34
Label:Arista
Producer:Bill Appleberry, Tobias Miller
Next Title:The Way You Like It
Next Year:2002

"Giving In" is the first single from American rock band Adema's self-titled debut album. The song appeared on Now 9, as well as in a commercial for AT&T Cingular.[4] It is one of the band's most popular and well known songs.

Music video

The music video for "Giving In" (directed by Paul Fedor) features the band playing on what appears to be an outdoor rooftop under a dark sky, moving as if on a conveyor belt, while lead singer Mark Chavez moves through different rooms. The rooms and scenarios that are shown while the band are playing include a hotel room with a couple, a little girl sitting on a rocking chair watching a violent movie, and a woman in a glass tank. As the video progresses, certain changes take place. People who are apparently either invisible or are meant to be there stand around the bed watching the couple have sex. A car crash takes place behind the little girl, and a man starts kissing the woman in the tank that has now been filled up with water.

Track listing

Maxi CD single

Import CDS

Radio CD

Giving In / Do What You Want To Do Promo CD

Notes and References

  1. 28 Nu-Metal Era Bands You Probably Forgot All About . . 11 December 2015 .
  2. Web site: The 30 Best Nu-Metal Songs. 17 May 2017.
  3. Web site: The 40 best nu metal songs of all time. 23 October 2019.
  4. Web site: ADEMA: 'Giving In' Song Featured In New AT&T / CINGULAR Commercial. February 17, 2007. August 17, 2024. Blabbermouth.net.