Expectation (album) explained

Expectation
Type:album
Artist:Girl's Day
Cover:Girl's Day - Expectation album cover.jpeg
Released:March 14, 2013
Recorded:2011–2013
Genre:K-pop, Dance-pop, Synthpop
Length:46:01 (Expectation)
42:33 (Female President)
Language:Korean
Label:DreamTea Entertainment / LOEN Entertainment
Prev Title:Everyday II
Prev Year:2012
Next Title:Girl's Day Everyday 3
Next Year:2014

Expectation is the first studio album by South Korean girl group Girl's Day. The album was released on March 14, 2013, with the song "Expect" (Korean: 기대해; Gidaehae) serving as the promotional track.[1] The album's release date coincides with White Day. The album was re-released under the title Female President on June 24, 2013. The song "Female President" (여자 대통령; Yeoja Daetongryeong), was used as the re-release's promotional track.

Background

The album was initially slated for a February 2013 release,[2] however, it was delayed until March 14 for unknown reasons. On March 5, 2013, it was reported that member Yura will be the female lead for the group's music video for "Expect".[3] The album was available for pre-order on South Korean online music stores on March 7, 2013,[4] [5] revealing the album cover[6] and track list. On March 9, a 30-second music video preview for "Expect" was aired on the SBS variety show Star King, showing a more mature and sexy side to them.[7] The official teaser for the music video was released on March 11, 2013, on the group's YouTube channel. Both the music video and album were digitally released at 12:00 p.m. KST.

Three months later, after the release on March 7, Dream Tea Entertainment announced that the group would come back on June 24 with a repackaged version of the album.[8] It was also announced that the group will be also making a 'pool party' showcase for the re-release in the same day.[9] The repackaged album, titled Female President, includes one new song, used as promotional track of it, and an instrumental of the track, replacing the last three tracks of the original album's track list, making the repackaged album's track list include thirteen tracks.

Composition

Expectation is composed of fourteen tracks: an intro, five new songs, five previously released singles, a remix and two instrumentals. "Girl's Day World", the intro of the album, was written and produced by the group's leader So-jin, along with Kwon Seok-in, Choe Dok-wan and Cosmic Sound. Nam Ki-sang produced a major part of the album, with the songs "Expect", "White Day", "Twinkle Twinkle", "Hug Me Once", "Don't Forget Me" and "Don't Let Your Eyes Wander!" being written by him. "I Don't Mind" was written by the members of the group along with Kang Jeon-myung, with production handled by Gregg Pagani and 1023Productions. "Easy Go" was written by Han Sang-won, known for composing the song "Go Go Summer!" by Kara, along with production by Yoon Young-min. "Don't Trust Her" was written by Shina-e and Glory Face, who also produced the song along with Gentleman. "Oh, Great!" was written by Eva and produced by Soul Jin.

The second half of the album consists of singles from their past releases. The songs "Twinkle Twinkle" and "Hug Me Once" are from the extended play Everyday,[10] the remix of "Don't Let Your Eyes Wander!" was released on the digital single "Girl's Day Party #4",[11] "Oh! My God" was first released on their Everyday 2 EP,[12] "Don't Forget Me" was released digitally on the single Girl's Day Party #5.[13] and "White Day" was released as a teaser for the album.[14]

The repackaged version of the album, titled Female President, include only the song "Female President" and its instrumental. The song was written by Kang Jeon-myung, Nam Ki-sang, Daniel R and composed Nam Ki-sang, Kwon Seok-in and Choe Dok-wan. The instrumentals of "Expect", "White Day" and the remix of the song "Don't Flirt!", included on the original edition, were removed for the re-release edition of the album.

Singles

"Don't Forget Me"

"Don't Forget Me" was released as the digital single album, Girl's Day Party #5, on October 26, 2012.[15] The single is the first release of the group as a quartet after the withdrawal of Ji-hae, who left the group after the promotions of the mini-album Everyday 2.[16] A representative of the group called the single's concept "sexy and feminine".[17] "Don't Forget Me" was composed and produced by Nam Ki-sang, known for producing the group's previous singles "Twinkle Twinkle", "Hug Me Once" and "Don't Flirt". The music video features member Hyeri as the lead star of the story, and also includes the members performing the song in different scenarios.[18] The promotions of "Don't Forget Me" started on October 26, on KBS2's show Music Bank,[19] and ended on December 16, on SBS' Inkigayo.[20]

"Don't Forget Me" debuted at number 142 on South Korea's Gaon Chart. On the following week the song climbed to the position number fourteen, the highest peak of the song on the overall chart. It also peaked at number 15 on Billboards Korea K-Pop Hot 100.[21]

"Expect"

The promotions for "Expect" started on March 14, the same day as the album's release, on Mnet's music TV show M! Countdown and finished on April 26, on KBS' Music Bank.

"Expect" debuted at number 11 in its first week on Gaon Chart. In its second week, the song climbed to the number 9 position. It is their second Top 10 hit of the group.

"Female President"

The promotions for "Female President" started on June 27, on Mnet's M! Countdown. The song won its first music show award (and also first award of the group) on the episode of July 7 of Inkigayo, but due to a coverage of the Asiana Airlines crash, the episode was not aired. They received the award on July 14, on Inkigayos Mid-Year Special. The songs "Please Don't Go",[22] "I Don't Mind"[23] and "Girl's Day World"[24] were also performed. All music show promotions for the album ended on July 27, on MBC's Show! Music Core.

"Female President" debuted at number 5 on the Gaon Digital Chart.[25] It is their third Top 10 hit and second Top 5, tying with the peak of the song "Twinkle Twinkle". The song also peaked at number 7 on Billboards K-Pop Hot 100.

Chart performance

Expectation

Chart Peak
position
Gaon Weekly album chart4
Gaon Monthly album chart9

Female President

Chart Peak
position
Gaon Weekly album chart6
Gaon Monthly album chart16

Release history

Country Date Format Label Edition
South KoreaMarch 14, 2013Digital downloadDreamTea Entertainment
LOEN Entertainment
Expectation
March 15, 2013CD
June 24, 2013Digital downloadFemale President
June 26, 2013CD

Notes and References

  1. Web site: 1집 기대 / Daum 뮤직 :: 언제 어디서나 Music on Daum . . 2013-03-14 . 2013-03-14 . Korean.
  2. Web site: http://news.nate.com/view/20121231n08776?mid=e0102 . ko:(단독) 걸스데이, 4인 체제로 '내년 2월 컴백' . . 2012-12-31 . 2013-03-10 . Korean . 2020-02-17 . https://web.archive.org/web/20200217162024/https://news.nate.com/view/20121231n08776?mid=e0102 . dead .
  3. Web site: 걸스데이 유라, 훈남과 백허그+키스신까지? '궁금증 UP' . . 2013-03-06.
  4. Web site: YESASIA: Girl's Day Vol. 1 - Expectation CD - Girl's Day, Loen Entertainment - Korean Music - Free Shipping . YesAsia . 2013-03-07 . 2013-03-10.
  5. Web site: Girl's Day Vol. 1 - Expectation on DVDHeaven . HM International . 2013-03-07 . 2013-03-10 . https://archive.today/20130410182429/http://www.dvdheaven.com/product/product_detail_music.php?idx=42888 . 2013-04-10 . dead .
  6. Web site: 걸스데이 멤버 전원 하의실종, 늘씬 각선미 '반전돌' . . 2013-03-08 . 2013-03-10.
  7. Web site: Preview of Girl's Day's "Expect" revealed on 'Star King' . 2013-03-09 . 2013-03-10.
  8. Web site: (단독) 걸스데이, 신곡 콘셉트는 '카리스마 & 섹시' . . 2013-06-07 . 2013-06-17 .
  9. Web site: 걸스데이 제대로 작정했다, 걸그룹 최초 수영장 쇼케이스 . . 2013-06-14 . 2013-06-17 . https://web.archive.org/web/20120512120617/http://www.melon.com/cds/entnews/web/entnewsmain_listPageDistDetail.htm?pageDist=detail . 2012-05-12 . dead .
  10. http://music.daum.net/album/main?album_id=569991 (EP) EVERYDAY / Daum 뮤직 :: 언제 어디서나 Music on Daum
  11. http://music.daum.net/album/main?album_id=577424 (싱글) Girl's Day Party #4 / Daum 뮤직 :: 언제 어디서나 Music on Daum
  12. Web site: (EP) Everyday II / Daum 뮤직 :: 언제 어디서나 Music on Daum. . 2013-03-10 . Korean.
  13. Web site: (싱글) Girl's Day Party #5 / Daum 뮤직 :: 언제 어디서나 Music on Daum . . 2013-03-10 . Korean . 2014-08-12 . https://web.archive.org/web/20140812140641/http://music.daum.net/album/main?album_id=655261 . dead .
  14. Web site: (싱글) White Day / Daum 뮤직 :: 언제 어디서나 Music on Daum . . 2013-03-10 . Korean . 2014-01-04 . https://web.archive.org/web/20140104222433/http://music.daum.net/album/main?album_id=676194 . dead .
  15. Web site: (싱글) Girl's Day Party #5 / Daum 뮤직 :: 언제 어디서나 Music on Daum . . 2013-04-13 . Korean . 2014-08-12 . https://web.archive.org/web/20140812140641/http://music.daum.net/album/main?album_id=655261 . dead .
  16. Web site: 걸스데이, 지해 탈퇴...4인조로 26일 컴백 . . 2012-10-17 . 2013-04-13.
  17. Web site: Girl's Day releases comeback concept photos for 5th single "Don't Forget Me" . . 2012-10-21 . 2013-04-13.
  18. Web site: 걸스데이 혜리, 뮤직비디오로 첫키스 감행? '깜짝' . . 2012-10-24 . 2013-04-13.
  19. Web site: '뮤직뱅크' 걸스데이, 한층 성숙해진 모습으로 남심홀릭 '컴백' . . 2012-10-26 . 2013-04-13.
  20. Web site: 걸스데이 (Girl's Day) (나를 잊지 마요) @SBS Inkigayo 인기가요 20121216 - YouTube . SBS Music YouTube account . 2012-12-17 . 2013-04-13.
  21. Web site: Korea K-Pop Hot 100 : Nov 03, 2012 / Billboard Chart Archive. Billboard. 2013-04-13. Korean.
  22. Web site: 걸스데이 (GIRL'S DAY) "그녀를 믿지마" @SBS Inkigayo 인기가요 20130317 . SBS Music YouTube account . 2013-07-09 .
  23. Web site: 걸스데이 (GIRL'S DAY) "I Don't Mind" @SBS Inkigayo 인기가요 20130630 . SBS Music YouTube account . 2013-07-09 .
  24. Web site: 걸스데이_Girl's Day World (Girl's Day World by Girl's Day @ M COUNTDOWN 2013.6.27) . Mnet's YouTube account . 2013-07-09 .
  25. https://web.archive.org/web/20140919012004/http://www.gaonchart.co.kr/chart/digital.php?f_chart_kind_cd=T&f_week=27&f_year=2013&f_type=week South Korea's Gaon chart's weekly singles sales from June 23, 2013 - June 29, 2013 (in Korean)