Gilson Snow Explained

Gilson Snow
Type:Private
Founded:2013
Location:Winfield, Pennsylvania
Key People:Nick Gilson, Founder and CEO, Austin Royer, COO
Industry:Sporting goods
Products:Snowboard equipment, apparel, accessories

Gilson Snow is an American snowboard and ski manufacturer based in Winfield, Pennsylvania. Gilson is the largest producer of custom snowboards and skis (custom artwork).[1]

The company locally sources its hardwoods from sustainably harvested Pennsylvania poplar and states a commitment to responsible manufacturing.[2]

History

Gilson Snow was founded in 2013 out of the classroom by Nick Gilson (CEO) and Austin Royer (COO) in Nashville, Tennessee. Both Gilson and Royer were working as middle school science teachers, (Gilson through Teach For America) when they created year-long "curiosity projects" with their students. Gilson and Royer led an example project, out of which the first Gilson prototype was born.[3] They relocated to a donkey and horse stable in Winfield, Pennsylvania later that year to build the company with limited resources. During this time, the early Gilson team lived in a cabin in the woods with no running water or electricity, hiking out each day to their makeshift factory in the stable. A year later, the growing team moved their headquarters down the road to the 17-acre farm that now holds their current manufacturing facility.[4] This is also where they host their annual "Summer Snow Day", a free summer festival with music, food and beverage trucks, games, and snowboarding.[5]

Technology

Gilson skis and snowboards are known for their proprietary fluid dynamics-inspired design and their notable collaboration artwork.[6]

Nick Gilson created the "soft edge" after observing that all objects moving through a fluid, e.g. boats and planes, are curved to maximize efficiency. Gilson grew up surfing and sailing which inspired his initial design.[7] Their signature Pow Channel (raised central region) design was influenced by the advantages of the catamaran over mono-hulled boats, and reduces contact with the snow's surface, in turn reducing drag.[8] The soft edge allows for a 'floating' feeling on top of the snow and minimizes hang-ups or edge-to-feature contact while the SuperFlex makes it easier to lock down presses and snap on or off rails.[9]

Notable custom builds and collaborations

Awards and recognition

Gilson Snow has appeared in mainstream media including Outside, Bloomberg Businessweek, PBS, The Price Is Right, and NPR.

Ranked in Outsides Favorite Brands Born in America"

Ranked #1 Snowboard Brand by ReddyYeti[12]

Young Entrepreneur of the Year, 2018 - Small Business Administration - Philadelphia & Eastern PA[13]

Ranked in "The Best Boutique American-Made Skis and Snowboards" by Outside[14]

Product Innovation Award for "the company that best demonstrates the commercialization of a unique, innovative, product that creatively and effectively meets a market need" from Ben Franklin Technology Partners[15]

Innovation in New Product Development Award, 2015, from the Bucknell University Small Business Development Center (SBDC).[16]

Notes and References

  1. Web site: Snowboards Have a Lot to Learn From Catamarans . Bloomberg.
  2. Web site: Gear Special: Born in the USA! . Outside Online.
  3. Web site: Failing To Learn . YouTube . TedxBucknellUniversity.
  4. Web site: Small Business Spotlight: Gilson Boards . Department of Community & Economic Development.
  5. Web site: Scicchitano . Eric . Summer Snowcase: Gilson Boards to host July snowboarding festival . Daily Item.
  6. News: Epsom . Paul . Lewandoski . Jackie . Snowboards of Union County-Gilson Snow, Inc. . February 2, 2019.
  7. Web site: Jensen . Brennen . Q&A with Nicholas Gilson, Founder and CEO of Gilson Snowboards . Johns Hopkins Magazine.
  8. Web site: Reimers . Frederick . Ride American: The Best Boutique American-Made Ski and Snowboards . Outside Online.
  9. Web site: Provisions 003: Products we are stoked on this week . Snowboard Magazine.
  10. Web site: Pink Floyd Wish You Were Here . Gilson Snow . 24 June 2021.
  11. Web site: Smagical . Gilson Snow . 24 June 2021.
  12. Web site: Top 20 Snowboard Brands . ReddyYeti.
  13. Web site: SBA Names Eastern Pa. 2018 Young Entrepreneur of Year .
  14. Web site: Reimers . Frederick . Ride American: The Best Boutique American-Made Ski and Snowboards . Outside Online.
  15. Web site: Ben Franklin announces iXchange award winners . Ben Franklin Technology Partners.
  16. Web site: Bucknell SBDC Hosts Celebration of Small Business .