GiFi is a French discount store chain with nearly 500 stores, mostly in France.
It was founded in 1981 by Philippe Ginestet, who is the owner and chairman.[1] His son Alexandre is the CEO.
In 1986, GiFi had nine stores in southwestern France and shifted from discount retail to a low-price model. In 1988, it established a purchasing center and began sourcing from Asia.[2]
In 2017, GiFi bought French discount chain Tati.
GiFi has an annual turnover of US$1.6 billion.