Ghost (Justin Bieber song) explained

Ghost
Type:single
Artist:Justin Bieber
Album:Justice
Genre:
Length:2:33
Label:Universal
Producer:
  • Jon Bellion
  • The Monsters & Strangerz
Chronology:Justin Bieber singles
Prev Title:Don't Go
Prev Year:2021
Next Title:Rockin' Around the Christmas Tree
Next Year:2021

"Ghost" is a song by Canadian singer Justin Bieber. It was sent to French radio stations through Universal Music Group on September 10, 2021, as the sixth and final single from his sixth studio album, Justice.[1] Jon Bellion wrote the song with Bieber and produced it with the Monsters & Strangerz (Jordan K. Johnson and Stefan Johnson), alongside Michael Pollack. Commercially, "Ghost" reached number one in Malaysia and Singapore and charted within the top ten in Canada, Indonesia, Ireland, Lebanon, the Philippines, and the United States.

Background

Bieber explained that his objective with the creation of "Ghost" was to "make people feel like there is hope and that the trauma and the hurt that you feel isn't gonna last forever".[2] In a Zoom playback of Justice, he acknowledged that 2020 "has been a really challenging year where we've lost loved ones and relationships" during the COVID-19 pandemic. Bieber went on to say that the song's hook "works for this quarantine situation" since "we're not relating and connecting in the same way", which in turn "has allowed us to only really have these memories".[3] On February 20, 2022, American singer-songwriter Jon Bellion, who was involved in the songwriting and production of "Ghost", also explained through a tweet that he wrote the song about his late grandmother.[4]

Composition and lyrics

"Ghost" is an uptempo grime influenced[5] pop rock and synth-pop ballad.[6] [7] [8] [9] The song is set in the key of D major with a tempo of 77 beats per minute.[10] It meshes electronic dance music (EDM) with drum and bass and makes use of a folky acoustic guitar, busy programmed drums, and shimmering EDM synthesizers.[11] [12] [13] [14] Uproxx's Bianca Gracie described the track as leaning into the adult contemporary genre "with its radio-friendly acoustic guitar riffs".[15] The song's chattering beats give way to an acoustic guitar strum before the two sounds are brought together on the chorus.[11] [16] Lyrically, "Ghost" deals with grief caused by the absence of a loved one, with Bieber singing: "I'll settle for the ghost of you / I miss you more than life."[11] [12] [17] Catherine Walthall of American Songwriter remarked that the song does not "exclusively serve in an elegiac fashion", in that while it is likely about losing a loved one to death, it can also act "as a comfort for those battling the woes of long-distance or separation".[18]

Promotion

To promote "Ghost", Bieber teamed up with Dolby Laboratories to create a long-form commercial for Dolby Atmos including the song.[19] A day later, Billboard chart director Gary Trust announced that the song started being officially promoted to US pop radio.[20] Bieber performed the song at the 2021 MTV Video Music Awards, where he sported a hoodie covering most of his face and was accompanied on set by large ice blocks.[21] [22]

Critical reception

The song received critical acclaim by music critics. Allison Stewart of The Washington Post saw "Ghost" as the best song on Justice, writing that the "rafter-rattling ballad" is "perfectly suited to the unique concerns of quarantine".[9] Similarly, Los Angeles Times pop music critic Mikael Wood considered it one of the album's highlights, noting that the song's drums "punches up a vaguely creepy emo sentiment".[13] Jason Lipshutz of Billboard listed it ninth in his ranking of the best songs on Justice, believing that "Bieber drops one of the best vocal performances on the album here and carries the concept through".[16] The Evening Standards David Smyth felt the song's synths were one of the many musically enjoyable aspects on Justice.[14] NMEs Will Lavin wrote that the track "hits hard but imparts a healing guitar riff to cushion the blow".[6] Anna Clara Ribeiro from PopMatters found it to be the most intriguing song on Justice in terms of production, specifying "not so much for any of the sounds that prevail in it", but rather "for where each of them is placed". Ribeiro also called it a good lyrical moment of the album.[11] Baby A. Gil of The Philippine Star thought the song "effortlessly juggles grief and hope while depicting forever love".[23] Consequence of Sounds Valerie Magan was less positive about the track, feeling its "impact remains as barren as the imagery".[24]

Commercial performance

Upon the release of Justice, "Ghost" charted at number 41 on the Billboard Global 200. It entered several record charts worldwide, including Australia (53),[25] Bieber's home country of Canada (27), Denmark (25), Portugal (114), Slovakia (58), and Sweden (72). In the United States, the song debuted at number 66 on the Billboard Hot 100 as one of the 11 new entrances off Justice.[26] Following its promotion to pop radio as a single, the song peaked at number two on the Canadian Hot 100 and number 16 on the Billboard Global 200. On the Billboard Hot 100 chart dated February 19, 2022, "Ghost" rose to number nine in its 20th charting week, garnering 62 million airplay impressions, 7.9 million streams, and 3,400 sales.[27] The song earned Bieber his 26th top-ten hit and made him hold the 11th-most top-ten entries in the chart's history.[27] It additionally became his longest climb to reach the top ten, surpassing the 18-week ascent of his 2015 collaboration with American record producers Skrillex and Diplo, "Where Are Ü Now".[27] The song hit a new peak of number eight the following week while concurrently becoming Bieber's 10th number one on the US Mainstream Top 40, the most among solo males on the chart.[28] [29] "Ghost" peaked at number five on the Billboard Hot 100 chart dated April 2, 2022, giving Bieber his 20th top-five hit and making him only the 10th act to reach the threshold.[30] The song also found considerable success in Maritime Southeast Asia, reaching number one in Malaysia and Singapore, number two in Indonesia, and number six in the Philippines. As of March 17, 2022, "Ghost" has amassed 255 million streams in the US and 830 million streams worldwide.[31]

Music video

The official music video for "Ghost", directed by Colin Tilley, premiered on October 8, 2021.[32] It coincided with the release of the complete edition of Justice and the Amazon Prime Video documentary, .[33] Actress Diane Keaton stars as Bieber's grandmother in the video.[34] The video opens with Bieber playing the piano, celebrating his grandfather's birthday with him and Keaton.[35] The moment is interrupted in the next scene as Bieber and Keaton mourn the death of his grandfather at an ocean-side funeral.[35] [36] Two years after the event,[37] Bieber sees Keaton is still struggling with her husband's death.[35] He decides to take Keaton for a night out on the town as they attempt to move past their grief.[35] [38] Bieber buys a Gucci dress for Keaton to cheer her up,[39] and they partake in activities such as going on long walks along Ventura Beach and taking shots, toasting, and dancing at a bar.[34] [38] [40] Bieber later encourages Keaton to date again as she looks for eligible bachelors on a dating app called Slide.[36] [38] [41] Bieber then drives Keaton to the beach in a convertible, where she scatters her husband's ashes in the ocean while dolphins jump up to greet them.[36] At the end of the video, Bieber surprises Keaton by setting her up on a date with a new man who slightly resembles her departed husband.[36] [41]

Bieber called Keaton and asked her to be in the video, to which she accepted the offer and expressed fondness for the song.[34] Keaton previously shared a brief interaction with Bieber in 2015 during her appearance on The Ellen DeGeneres Show and admitted having a slight crush on him after being shown his Calvin Klein campaign.[42] On October 6, 2021, Bieber and Keaton shared a teaser of the video on their respective Instagram accounts.[43] Speaking about her experience working with Bieber, Keaton said it was "friendly, open, loose and unique", adding that he "was kind to everyone and his team was perfection".[44] While Keaton had never been in a music video before, she directed two of them for Belinda Carlisle's singles, "Heaven Is a Place on Earth" and "I Get Weak".[45] [44]

Credits and personnel

Credits adapted from Tidal.[46]

Charts

Weekly charts

Chart (2021–2022)! scope="col"
Peak
position
Croatia International (HRT)[47] 13
Greece International (IFPI)[48] 44
Iceland (Plötutíðindi)[49] 14
Indonesia (Billboard)[50] 2
Japan Hot Overseas (Billboard)[51] 7
Lebanon (Lebanese Top 20)[52] 2
Lithuania (AGATA)[53] 49
Malaysia (Billboard)[54] 1
Malaysia International (RIM)[55] 1
Mexico (Billboard Mexican Airplay)[56] 42
Philippines (Billboard)[57] 6
San Marino (SMRRTV Top 50)[58] 44
Singapore (RIAS)[59] 1
US Rolling Stone Top 100[60] 32

Year-end charts

Chart (2021)! scope="col"
Position
Denmark (Tracklisten)161
Netherlands (Dutch Top 40)[61] 94
Chart (2022)! scope="col"
Position
Australia (ARIA)[62] 13
Belgium (Ultratop 50 Flanders)[63] 92
Canada (Canadian Hot 100)[64] 7
Denmark (Tracklisten)[65] 55
Global 200 (Billboard)[66] 19
Iceland (Plötutíðindi)[67] 36
Netherlands (Dutch Top 40)[68] 86
New Zealand (Recorded Music NZ)[69] 26
Portugal (AFP)[70] 73
Singapore (RIAS)[71] 1
UK Singles (OCC)[72] 63
US Billboard Hot 100[73] 8
US Adult Contemporary (Billboard)[74] 6
US Adult Top 40 (Billboard)[75] 2
US Dance/Mix Show Airplay (Billboard)[76] 15
US Mainstream Top 40 (Billboard)[77] 7
Chart (2023)! scope="col"
Position
US Adult Contemporary (Billboard)[78] 48

Release history

Region! scope="col"
DateFormatLabel
FranceSeptember 10, 2021Radio airplayUniversal[79]
ItalyOctober 8, 2021[80]

See also

Notes and References

  1. Justin Bieber and Don Toliver Get Their James Bond On In Action-Packed 'Honest' Video. Brandle. Lars. April 29, 2022. Billboard. August 25, 2022.
  2. Web site: Experience Justin Bieber Like Never Before In Dolby Atmos. Bieber. Justin. Justin Bieber. September 12, 2021. October 12, 2021. 1:04. YouTube.
  3. Justin Bieber ('iPad 7' on Zoom) Reveals the Details Behind His New Album, Justice. Collins. Hattie. March 19, 2021. Vogue. October 12, 2021.
  4. Bellion. Jon. Jon Bellion. jonbellion. 1495475391972139015. Wrote this one about my grandmother. Really cool to feel her every time I turn the radio on in the car. Miss you Gma.. February 20, 2022. February 20, 2022.
  5. A still-smitten Justin Bieber goes bigger and more melodic on Justice. Greenblatt. Leah. March 19, 2021. Entertainment Weekly. July 2, 2022.
  6. Web site: Justin Bieber – 'Justice' review: pop star finds his purpose again. Lavin. Will. March 19, 2021. NME. September 13, 2021. live. https://web.archive.org/web/20210319051707/https://www.nme.com/reviews/album/justin-bieber-justice-review-2900928. March 19, 2021.
  7. Web site: Justin Bieber: Justice review – hot goings-on, not What's Going On. Petridis. Alexis. Alexis Petridis. March 19, 2021. The Guardian. September 13, 2021. live. https://web.archive.org/web/20210319121806/https://www.theguardian.com/music/2021/mar/19/justin-bieber-justice-review. March 19, 2021.
  8. Web site: Justin Bieber's New Album Is Mostly Peace, No Justice (Phew). Jenkins. Craig. March 24, 2021. Vulture. March 21, 2022. live. https://web.archive.org/web/20210324184336/https://www.vulture.com/2021/03/album-review-justin-bieber-justice.html. March 24, 2021.
  9. News: What does 'Justice' mean to Justin Bieber?. Stewart. Allison. March 23, 2021. The Washington Post. September 14, 2021. live. https://web.archive.org/web/20210324040456/https://www.washingtonpost.com/entertainment/music/justin-bieber-justice-review/2021/03/22/848f37b2-8b52-11eb-a6bd-0eb91c03305a_story.html. March 24, 2021.
  10. Web site: Ghost. Justin. Bieber. Justin Bieber. Jonathan. Bellion. Jon Bellion. Jordan K.. Johnson. The Monsters & Strangerz. Stefan. Johnson. The Monsters & Strangerz. Michael. Pollack. Michael Pollack (musician). February 23, 2022. Musicnotes.com. July 2021 .
  11. Web site: Justin Bieber Refuses to Lose His Way on 'Justice'. Ribeiro. Anna Clara. March 22, 2021. PopMatters. September 14, 2021. live. https://web.archive.org/web/20210322155123/https://www.popmatters.com/justin-bieber-justice-review. March 22, 2021.
  12. Web site: Justin Bieber: Justice Album Review. Kameir. Rawiya. March 23, 2021. Pitchfork. September 13, 2021. live. https://web.archive.org/web/20210323041028/https://pitchfork.com/reviews/albums/justin-bieber-justice/. March 23, 2021.
  13. Web site: Review: Justin Bieber samples Martin Luther King Jr. — and other missteps with his new album. Wood. Mikael. March 22, 2021. Los Angeles Times. September 14, 2021. live. https://web.archive.org/web/20210323010424/https://www.latimes.com/entertainment-arts/music/story/2021-03-22/justin-bieber-justice-martin-luther-king-album-review. March 23, 2021.
  14. Web site: Justice review: Is Justin Bieber's new album getting political? Er, no. Smyth. David. March 19, 2021. Evening Standard. September 13, 2021. https://web.archive.org/web/20210319082420/https://www.standard.co.uk/culture/music/justin-bieber-justice-review-hailey-baldwin-peaches-b925070.html. March 19, 2021. live.
  15. Web site: Justin Bieber's 'Justice' Misses The Redemption Mark. Gracie. Bianca. March 23, 2021. Uproxx. March 21, 2022.
  16. Every Song Ranked on Justin Bieber's 'Justice': Critic's Picks. Lipshutz. Jason. March 19, 2021. Billboard. September 14, 2021. live. https://web.archive.org/web/20210319234914/https://www.billboard.com/articles/columns/pop/9543801/justin-bieber-justice-songs-ranked/. March 19, 2021.
  17. News: Justin Bieber: Justice – Unmistakably pop and undeniably good. Bruton. Louise. March 19, 2021. The Irish Times. September 14, 2021. live. https://web.archive.org/web/20210319004329/https://www.irishtimes.com/culture/music/justin-bieber-justice-unmistakably-pop-and-undeniably-good-1.4510996. March 19, 2021.
  18. Web site: The Painful Meaning Behind the Song 'Ghost' by Justin Bieber. Walthall. Catherine. July 21, 2022. American Songwriter. July 27, 2022.
  19. Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single 'Ghost'. September 12, 2021. GlobeNewswire. September 13, 2021.
  20. Trust. Gary. gthot20. 1437424854731460612. September 13, 2021. .@justinbieber 'Ghost' now being officially promoted to U.S. pop radio. September 13, 2021.
  21. Web site: Justin Bieber Performs 'Stay' and 'Ghost' After 'Flying' Into the 2021 MTV VMAs. DeSantis. Rachel. September 12, 2021. People. September 13, 2021.
  22. Justin Bieber returns to MTV VMAs stage for the first time since his emotional 2015 performance. Lash. Jolie. September 12, 2021. Entertainment Weekly. September 13, 2021.
  23. Web site: Bieber, Keaton portray grief, hope & forever love in Ghost video. Gil. Baby A.. October 23, 2021. The Philippine Star. November 13, 2021.
  24. Web site: Justin Bieber Gets Too Woke for His Own Good on Justice: Review. Magan. Valerie. March 20, 2021. Consequence of Sound. September 14, 2021. live. https://web.archive.org/web/20210831084316/https://consequence.net/2021/03/album-review-justin-bieber-justice/. August 31, 2021.
  25. The ARIA Report: Week Commencing 29 March 2021. The ARIA Report. Australian Recording Industry Association. 1621. 4. March 29, 2021.
  26. Justin Bieber Infuses Hot 100 With 13 Songs From New Album 'Justice'. Zellne. Xander. March 30, 2021. Billboard. September 14, 2021.
  27. 'We Don't Talk About Bruno,' From 'Encanto,' Rules Billboard Hot 100 For Third Week. Trust. Gary. February 14, 2022. Billboard. February 14, 2022.
  28. 'We Don't Talk About Bruno,' From 'Encanto,' Tops Billboard Hot 100 for Fourth Week. Trust. Gary. February 22, 2022. Billboard. February 22, 2022.
  29. Justin Bieber Makes History as 'Ghost' Hits No. 1 on Pop Airplay Chart. Billboard. Trust. Gary. February 21, 2022. February 22, 2022.
  30. Glass Animals' 'Heat Waves' Tops Hot 100 For Fourth Week, Doja Cat's 'Woman' Hits Top 10. Trust. Gary. Billboard. March 28, 2022. March 28, 2022.
  31. Web site: Hitmaker of the Month: How Josh Gudwin's 'Mix Energy' Helped Boost Justin Bieber's 'Ghost'. Moayeri. Lily. March 17, 2022. Variety. March 18, 2022.
  32. Web site: Justin Bieber Cheers Diane Keaton Up In His New 'Ghost' Video. Rossignol. Derrick. October 8, 2021. Uproxx. November 13, 2021.
  33. Web site: Justin Bieber Shares 'Justice (Complete Edition)' With Three New Tracks and Drops 'Ghost' Video. Espinoza. Joshua. October 7, 2021. Complex. November 13, 2021.
  34. Diane Keaton Stars in Justin Bieber's New Music Video, Wearing Her Own Clothes. Allaire. Christian. October 7, 2021. Vogue. October 7, 2021.
  35. Web site: Justin Bieber Drips Style Icon Diane Keaton in Gucci for 'Ghost' Music Video. Johns. Nikara. October 8, 2021. Footwear News. November 13, 2021.
  36. Web site: Diane Keaton stars alongside Justin Bieber in Ghost music video. Southern. Keiran. October 7, 2021. PA Media. Yahoo! News. October 10, 2021.
  37. Web site: Diane Keaton and Justin Bieber team up for his 'Ghost' music video. Tuccillo. Andrea. October 8, 2021. Good Morning America. October 10, 2021.
  38. Justin Bieber and Diane Keaton Work Through Grief in 'Ghost' Video. Legaspi. Althea. October 8, 2021. Rolling Stone. October 8, 2021.
  39. Web site: Watch Justin Bieber's new Diane Keaton-featuring video for 'Ghost'. Aubrey. Elizabeth. October 8, 2021. NME. October 10, 2021.
  40. Web site: Diane Keaton Grieves, Parties With Justin Bieber in 'Ghost' Video. Curto. Justin. October 8, 2021. Vulture. October 10, 2021.
  41. Web site: Diane Keaton Stars in Justin Bieber's 'Ghost' Music Video: Watch. Jones. Abby. October 8, 2021. Consequence. November 13, 2021.
  42. Web site: Diane Keaton Stars in Justin Bieber's New Music Video. Kirkpatrick. Emily. October 7, 2021. Vanity Fair. November 13, 2021.
  43. Web site: Diane Keaton Is Justin Bieber's Muse in Must-See Teaser for 'Ghost' Music Video. Gajewski. Ryan. October 6, 2021. E! Online. October 7, 2021.
  44. Web site: Diane Keaton Opens Up About Starring in Justin Bieber Music Video: He 'Was Kind to Everyone'. Avila. Daniela. October 13, 2021. People. November 13, 2021.
  45. Web site: Diane Keaton Is Way Too Qualified To Star In Justin Bieber's 'Ghost' Video, But There She Is. Breihan. Tom. October 8, 2021. Stereogum. November 13, 2021.
  46. Web site: Credits / Justice / Justin Bieber ['Ghost' is track 11]]. Tidal. September 13, 2021. March 29, 2021. https://web.archive.org/web/20210329161045/https://listen.tidal.com/album/177329026/credits. live.
  47. Web site: Pjesma 'Cold Heart' i dalje predvodi Airplay Radio Chart, osam izvođača zauzima trećinu visoke radijske rotacije u Hrvatskoj. Komerički. Goran. February 8, 2022. Hrvatska radiotelevizija. hr. The song 'Cold Heart' still leads the Airplay Radio Chart, eight performers occupy a third of the high radio rotation in Croatia. February 9, 2022.
  48. Web site: Official IFPI Charts – Digital Singles Chart (International) – Week: 17/2022. IFPI Greece. May 9, 2022. dead. https://web.archive.org/web/20220509070653/https://www.ifpi.gr/digital_iel.html. May 9, 2022.
  49. Web site: Tónlistinn – Lög. The Music – Songs. is. Plötutíðindi. April 10, 2022. https://web.archive.org/web/20220409202119/https://plotutidindi.is/tonlistinn/. April 9, 2022. dead.
  50. Justin Bieber Chart History (Indonesia Songs). Billboard. April 5, 2022.
  51. Web site: Billboard Japan Hot Overseas [2022/03/23 公開]]. Billboard Japan. ja. March 23, 2022.
  52. Web site: The Official Lebanese Top 20 – Justin Bieber. The Official Lebanese Top 20. February 6, 2022.
  53. Web site: 2022 17-os savaitės klausomiausi (Top 100). AGATA. lt. April 29, 2022. April 29, 2022.
  54. Justin Bieber Chart History (Malaysia Songs). Billboard. August 9, 2023.
  55. Web site: Top 20 Most Streamed International Singles In Malaysia. Week 12 (18/03/2022-24/03/2022).. Recording Industry Association of Malaysia. April 2, 2022.
  56. Justin Bieber Chart History (Mexico Airplay). Billboard. January 29, 2022.
  57. Justin Bieber Chart History (Philippines Songs). Billboard. March 29, 2022. https://web.archive.org/web/20221111114402/https://www.billboard.com/artist/justin-bieber/chart-history/i42/. November 11, 2022. dead.
  58. Web site: Top 50 – Radio San Marino RTV – 02/11/2021. https://web.archive.org/web/20211102191824/https://www.sanmarinortv.sm/radio/radio-san-marino/top-50-ascoltare . 2 November 2021 . it . . November 2, 2021 . 15 August 2024.
  59. Web site: RIAS Top Charts. Recording Industry Association Singapore. December 28, 2021. dead. https://web.archive.org/web/20211228081617/https://www.rias.org.sg/rias-top-charts/. December 28, 2021.
  60. Top 100 Songs. Rolling Stone. March 19, 2021. September 13, 2021. February 21, 2022. https://web.archive.org/web/20220221175422/https://www.rollingstone.com/charts/songs/2021-03-19/. dead.
  61. Web site: Top 100-Jaaroverzicht van 2021. Dutch Top 40. nl. January 4, 2022.
  62. Web site: ARIA Top 100 Singles Chart for 2022. Australian Recording Industry Association. January 4, 2023.
  63. Web site: Jaaroverzichten 2022. Ultratop. nl. January 13, 2023.
  64. Canadian Hot 100 – Year-End 2022. Billboard. December 2, 2022.
  65. Web site: Track Top-100 2022. Hitlisten. February 1, 2023.
  66. Billboard Global 200 – Year-End 2022. Billboard. December 2, 2022.
  67. Web site: Tónlistinn – Lög – 2022. Plötutíðindi. is. March 10, 2024.
  68. Web site: Top 100-Jaaroverzicht van 2022. Dutch Top 40. nl. January 3, 2023.
  69. Web site: Top Selling Singles of 2022. Recorded Music NZ. December 24, 2022. December 22, 2022. https://web.archive.org/web/20221222222353/https://nztop40.co.nz/chart/singles?chart=5467. live.
  70. Web site: Top AFP/Audiogest – Semanas 01 a 52 de 2022 – De 31/12/2021 a 29/12/2022. Associação Fonográfica Portuguesa. pt. January 30, 2023.
  71. 1613414801711169537. RIAS. RIASSG. Check out RIAS Top 5 Digital Streaming tracks for Singapore (2022). January 12, 2023. January 25, 2023.
  72. Web site: End of Year Singles Chart Top 100 - 2022. officialcharts.com. January 3, 2023.
  73. Hot 100 Songs – Year-End 2022. Billboard. December 2, 2022.
  74. Adult Contemporary Songs – Year-End 2022. Billboard. December 2, 2022.
  75. Adult Pop Airplay Songs – Year-End 2022. Billboard. December 2, 2022.
  76. Dance/Mix Show Airplay Songs – Year-End 2022. Billboard. December 12, 2022.
  77. Pop Airplay Songs – Year-End 2022. Billboard. December 2, 2022.
  78. Adult Contemporary Songs – Year-End 2023. Billboard. November 22, 2023.
  79. Citations regarding the radio airplay release of "Ghost" in France:
  80. Web site: Justin Bieber - Ghost (Radio Date: 08-10-2021). Corradini. Paola. October 6, 2021. EarOne. Italian. October 8, 2021.

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