Geotab Explained

Geotab Inc.
Type:	Private
Key People:	Neil Cawse
Foundation:	2000
Location:	Oakville, Ontario
Area Served:	North America, Latin America, Europe, Australia, Asia, Africa
Industry:	Telematics

Geotab Inc. is a Canadian technology company headquartered in Oakville, Ontario. The company develops and markets telematics hardware and software for use with motor vehicles.^[1] The company's products are primarily used for fleet management, including on-board diagnostics, electronic logging, route optimization, accident data recording and CO2 emissions reporting.

Geotab was founded in 2000 by Neil Cawse, the CEO of the company.^[2] Its primary customers are private and public sector fleets. Geotab sells its products to end users mainly through a global network of third-party resellers.^[3] As of 2023, the company’s products have over 4 million subscriptions by customers in 160 countries.^[4]

Geotab’s core product lines are the GO device and MyGeotab software as a service (SaaS) platform. The GO device connects to the OBD port of a motor vehicle and transmits diagnostics and location information (obtained via a built-in GPS receiver) over commercial cellular networks in real-time. This information can then be viewed or analyzed using the MyGeotab platform. The MyGeotab platform and GO device also support extensibility through a software development kit (SDK) and an on-device expansion port.

History

The company was founded in North America in 2000 by Neil Cawse, the current CEO.

2000-2009 Early years

• 2000: CEO Neil Cawse established Geotab Canada in Oakville, Ontario.^[5]
• 2002: The GO2 fleet management device was introduced to the market.^[6]
• 2006: GO3 with Wi-Fi was released.^[6]

2010-2019: MyGeotab, the Geotab Marketplace and global expansion

• 2010: Launched GO4 version 3 with more memory and accelerometer data, supported all protocols in one hardware, Geotab was officially named Garmin’s Fleet Management Partner,^[7] Geotab developed a compact-sized GO device smaller than the GO4.
• 2011: The GO5 hardware plug-and-play device was launched.^[8]
• 2012: Geotab developed GO6 and began production. Geotab patents the Curve Logging Algorithm (curve-based logic) for recording speed, position and other engine information. Sprint signs as partner.^[9] Geotab launched their fleet management software, MyGeotab.
• 2013: Geotab launched its first NFC Driver ID Key Solution.,^[10] Geotab launched their partnership with Navistar Inc. for Remote diagnostics.^[11]
• 2014: Geotab announced GO7 new commercial telematics solution. Geotab announced their J1939 integration with the Mobileye 560 (Mobileye’s Advanced Driver Assistance System).^[12]
• 2015: Geotab launched their Marketplace, which complements their pre-existing MyGeotab platform.^[13] Geotab acquired Strategic Telecom Solutions.^[14]
• 2016: Geotab launches MyGeotab mobile app.^[15] Geotab defeated two IP trolls: Rothschild Location Technologies^[16] and Orthosie.^[17] GO RUGGED ruggedized telematics device designed for harsh conditions or external installation is launched.^[18] BSM Technologies (acquired by Geotab in 2019) acquires scheduling and route optimization company Mobi Corp (formerly PointServe).^[19]
• 2017: Electric logging solution Geotab Cloud ELD is registered with the Federal Motor Carrier Safety Administration (FMCSA).^[20] The US Department of Homeland Security issued a blanket purchase agreement to Geotab.^[21]
• 2018: Reached 1 million subscribers,^[22] Geotab launched the GO8 device, data.geotab.com. Geotab acquired the time-of-use EV charging software FleetCarma.^[23] Geotab acquired Intendia.^[24]
• 2019: Geotab launched the GO9 device,^[25] Geotab was awarded the world's largest telematics contract by General Services Administration (GSA),^[26] Geotab locations expanded with new offices in China, Australia, Italy and France. BSM Technologies Inc and its routing analytics and optimization technology was acquired.^[27]

2020-present: EV fleet management tools

• 2020: Geotab launched the Electric Vehicle Suitability Assessment to enable fleets to go electric and the EV Battery Degradation Tool.^{[28] [29]} Registers 2 million subscriptions.^[30] Geotab launched a new Geotab Community website.^[31] Geotab launched its Public Works Solution in North America.^[32] Geotab achieved FedRAMP authorization for its cloud-based telematics platform. Geotab achieved ISO 27001 certification for its Information Security Management System.^[33] Geotab unveiled Geotab Keyless, one of the world’s first platform that integrates a secured digital key function with a comprehensive and data-driven fleet management product.^[34] The U.S. Air Force awards Geotab sole-source contract for its 21,000 vehicles.^[35]
• 2021: Geotab launches their advanced electricity demand management, Geotab released an upgraded GO9+ device,^[28] Geotab surpassed 2,000 government customers.^[36]
• 2022: Geotab surpassed 3 million global subscriptions.^[37] The Fleet Electrification Knowledge Center is launched, a resource hub for learning about the fleet electrification process.^[38]
• 2023: Geotab achieves 4 million subscriptions.^[39] Geotab launches Data Connector integrated intelligence tool.^[40] Geotab launches beta of Project G, a virtual assistant that enables customers to ask questions through a chat interface about their fleet on vehicle performance, idling times, fuel economy, vehicle usage, cost savings, and more.^[41]

Awards and recognition

Geotab was ranked the leading Commercial Telematics provider in the world in 2019, 2020 and 2022 by ABI Research.^{[42] [43] [44]} Geotab was also ranked the leading Commercial Video Telematics provider in 2023 by ABI Research.^[45]

In 2023, Geotab received the “Best Commercial Vehicle Innovator” award from Canadian Business magazine.^[46]

Geotab has been included in Deloitte’s Technology Fast 500 list in North America, eight times (2010-2014, 2017-2019).^{[47] [48] [49] [50] [51] [52] [53] [54]}

References

1. Web site: Geotab Inc Company Overview . 2020-03-24 . www.bloomberg.com.
2. Web site: Geotab Overview .
3. Web site: 2019-12-13 . Geotab sets standard for vehicle connectivity in Asia through meaningful data management . 2020-03-24 . South China Morning Post . en.
4. Web site: 2015-08-27 . Directories of Canadian companies . 2020-03-24 . aem.
5. Web site: Geotab Overview.
6. Web site: Geotab GO Device - The History, Evolution & Future . 2023-12-06 . Geotab . en-us.
7. Web site: Garmin, Geotab join forces. 20 December 2010.
8. Web site: GO5. October 21, 2010. www.government-fleet.com. 2020-03-24.
9. Web site: Versatile Geotab Plug-and-Play Fleet Solutions Join Sprint Portfolio Sprint Newsroom . 2020-03-24 . newsroom.sprint.com . en.
10. Web site: Geotab Adds NFC RFID to Solution for Managing Fleet Vehicles - 2013-07-30 - Page 1. https://web.archive.org/web/20140809063304/http://www.rfidjournal.com/articles/view?10873. dead. August 9, 2014. www.rfidjournal.com. 30 July 2013 . 2020-03-24.
11. Geotab Launches Partnership with Navistar Inc. for Remote Diagnostics. www.prnewswire.com. en. 2020-03-24.
12. Web site: Telefónica and Geotab Partner to Launch M2M Plug-and-Play Fleet Management Solution. 2014-11-19. www.businesswire.com. en. 2020-03-24.
13. Web site: July 15 . Bookmark + . 2015 • Staff • . Geotab Launches Geotab Marketplace . 2023-12-06 . www.automotive-fleet.com.
14. Web site: 2015-10-05 . Geotab Acquisition of Strategic Telecom Solutions Gives Fleet Owners New Opportunities for Maximizing Productivity and Safety . 2023-12-06 . www.businesswire.com . en.
15. Web site: 2016-11-21 . Geotab launches MyGeotab mobile app . 2023-12-06 . Vehicle Service Pros.
16. Web site: 2016-01-12 . Geotab Triumphs over Rothschild Location Technologies in Patent Lawsuit . 2023-12-07 . www.businesswire.com . en.
17. Web site: 2016-02-10 . Geotab Emerges Victorious in Orthosie Systems LLC Patent Infringement Lawsuit . 2023-12-07 . www.businesswire.com . en.
18. Web site: Geotab launches new GO RUGGED telematics device . 2023-12-06 . Geotab . en-us.
19. Web site: BSM Technologies Acquires Mobi. 2016-10-04. www.newswire.ca. CNW Group Ltd. 2024-04-23.
20. Web site: Geotab Cloud ELD registered with FMCSA . 2023-12-06 . www.fleetequipmentmag.com.
21. Web site: December 12 . Bookmark + . 2017 • Staff • . Homeland Security Awards Additional Purchase Agreement for Telematics . 2023-12-06 . www.government-fleet.com.
22. Web site: Geotab Surpasses 1M Subscribers. www.truckinginfo.com. 2020-03-24.
23. Web site: Record . Brent Davis Record Reporter, Waterloo Region . 2018-06-13 . Electric vehicle technology firm charging ahead with new owner . 2023-12-06 . The Record . en.
24. Web site: Frank . 2019-11-21 . Geotab buys Intendia to boost growth in Europe . 2023-12-06 . Global Fleet . en.
25. Web site: Geotab Announces Launch of New GO9 Device. 2019-03-11. www.businesswire.com. en. 2020-03-24.
26. Web site: 2019-03-19. Geotab Awarded World's Largest Telematics Contract by General Services Administration. 2021-06-28. www.businesswire.com. en.
27. Web site: BSM Technologies to be Acquired by Geotab for Cash Consideration of CDN $1.40 per Share. 2019-04-08. www.newswire.ca. CNW Group Ltd. 2024-04-23.
28. Web site: January 11 . Bookmark + . 2021 • Automotive Fleet Staff • . Geotab's Plug-In Telematics Device Gets Upgrade . 2023-12-06 . www.automotive-fleet.com.
29. Web site: Geotab introduces two tools to help fleets go electric . 2023-12-06 . www.fleetequipmentmag.com.
30. Web site: January 14 . Bookmark + . 2020 • Automotive Fleet Staff • . Geotab Surpasses 2M Subscribers . 2023-12-06 . www.automotive-fleet.com.
31. Web site: January 17 . Bookmark + . 2020 • Andy Lundin • . Highlights of Geotab Connect 2020 . 2023-12-06 . www.automotive-fleet.com.
32. Web site: Geotab launches public works solution for government fleets . 2023-12-06 . www.fleetequipmentmag.com.
33. Web site: 2020-10-27 . Geotab achieves ISO 27001 certification for its Information Security Management System . 2023-12-06 . www.businesswire.com . en.
34. Web site: admin . 2020-10-19 . Geotab launches keyless entry system for shared fleets . 2023-12-06 . Telematics Wire . en-US.
35. Web site: 2022-02-02 . Geotab wins contract for fleet telematics in U.S. Air Force vehicles - GPS World . 2023-12-06 . GPS World - The Business and Technology of Global Navigation and Positioning . en-US.
36. Web site: April 27 . Bookmark + . 2021 • Government Fleet Staff • . Geotab Surpasses 2,000 Government Customers . 2023-12-06 . www.government-fleet.com.
37. Web site: August 23 . Bookmark + . 2022 • From News/Media Release • . Geotab Surpasses 3 Million Connected Vehicles . 2022-08-25 . www.automotive-fleet.com.
38. Web site: June 22 . Bookmark + . 2022 • Government Fleet Staff • . Geotab Launches Fleet Electrification Knowledge Center . 2023-12-06 . www.government-fleet.com.
39. Web site: Inc . Geotab . Global demand for connected vehicle data grows Geotab's subscriptions to 4 million . 2023-12-06 . www.newswire.ca . en.
40. Web site: 2023-02-16 . Geotab launches Data Connector . 2023-12-06 . Truck News . en-US.
41. Web site: González . Jhonattan . 2023-07-21 . Geotab Launches "Project G" with Generative Artificial Intelligence . 2023-12-06 . Latam Mobility . en-US.
42. Web site: . 5 June 2019 . Geotab Takes Overall Lead in ABI Research's Commercial Telematics Competitive Assessment . 18 June 2024 . businesswire.com .
43. Web site: . 15 September 2020 . Geotab Ranked Number One Commercial Telematics Provider Worldwide for the Second Consecutive Year . 18 June 2024 . businesswire.com .
44. Web site: . 5 October 2022 . Geotab named the number one global commercial telematics vendor by ABI Research for the third time . 18 June 2024 . newswire.ca .
45. Web site: . 28 November 2023 . ABI Research Ranks Geotab as #1 Leader in Commercial Video Telematics . 18 June 2024 . prnewswire.com .
46. Web site: . The CB Innovation Awards 2023: Meet the Winners . 18 June 2024 . Canadian Business – How to Do Business Better .
47. Web site: 2010 Deloitte Technology Fast 500 .
48. Web site: 2011 Deloitte Technology Fast 500 .
49. Web site: 2012 Deloitte Technology Fast 500 .
50. Web site: 2013 Deloitte Technology Fast 500 .
51. Web site: 2014 Deloitte Technology Fast 500 .
52. Web site: 2017 Deloitte Technology Fast 500 .
53. Web site: 2018 Deloitte Technology Fast 500 . dead . https://web.archive.org/web/20190212142824/https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-fast500-2018-winners-ranking.pdf . 2019-02-12 .
54. Web site: 2019 Deloitte Technology Fast 500 .

External links

• Official website