Geoff Cottrill Explained

Geoff Cottrill (born July 4, 1963) is an American marketer who currently serves as Chief Marketing Officer at Topgolf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse. He is the father of the musical artist Clairo.

Career

Cottrill is currently serving as CMO at Topgolf. He is also the co-founder of MARVIN. Cottrill has also held the position of Vice President at Starbucks Entertainment Hear Music in Seattle, Washington.[1] Between 2007 and 2016, he was Chief Marketing Officer of Converse, a subsidiary of Nike, Inc.[2] In 2014, he was appointed vice-chair of the Grammy Foundation, a non-voting philanthropic organization dedicated to raising money for music preservation and music education. The organization created the Music Educator of the Year Award.[3] Between 2015 and 2017, he was president of American operations at MullenLowe Group.[4]

In 2010, he was named one of Brandweek's "Marketers of the Year".[5]

Personal life

Cottrill resides in Atlanta, Georgia, and on Cape Cod with his wife, professional children's fashion photographer Allie Cottrill. Cottrill is the father of the musical artist Clairo. According to The New York Times, her record label signing was made possible by her father's connection to Jon Cohen, co-founder of The Fader and an executive at the publication's marketing agency, Cornerstone.[6] His role in the launching of his daughter's professional career attracted scrutiny from some online communities with regard to the singer's authenticity.[7] [8]

External links

Notes and References

  1. Web site: Coke Marketer to Depart. Adweek. April 22, 2005. Adweek Staff.
  2. Web site: Geoff Cottrill Departs As CMO Of Converse. Forbes.
  3. Web site: MusiCares Announce New Board. Grammy Foundation. dead. 2017-01-15. https://web.archive.org/web/20170116172124/https://www.grammy.org/news/grammy-foundation-musicares-announce-new-board-0. 2017-01-16.
  4. Web site: Coffee . Patrick . MullenLowe Boston Parts with President Geoff Cottrill After One Year . . May 1, 2017.
  5. Web site: Brandweek Presents the Marketers of the Year 2010 . September 13, 2010 . More than Branding . January 14, 2017.
  6. News: Coscarelli. Joe. May 23, 2018. Clairo's 'Pretty Girl' Went Viral. Then She Had to Prove Herself.. New York Times. 31 May 2018. en.
  7. Web site: Cliff . Aimee . Clairo IRL . . November 27, 2018.
  8. News: Sridhar . Sunidhi . The Significance of "Industry Plants" in the Music Community . . October 10, 2019.