Genesis Motor Explained

Genesis Motor, LLC
Logo Alt:Crest wing shape with the word 'Genesis' inside
Type:Brand
Industry:Automotive
Hq Location City:Seoul
Hq Location Country:South Korea
Key People:Won-Hee Lee

Jaehoon (Jay) Chang

Claudia Marquez

Markus Henne
Products:Luxury vehicles
Services:Automotive financial services
Parent:Hyundai Motor Company

Genesis Motor, LLC, commonly referred to as Genesis (Korean: 제네시스|translit=Jenesiseu), is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was officially announced as an independent brand on 4 November 2015. Its first model, the Genesis G90, was released in 2017.[1] [2] Genesis models are designed in Rüsselsheim, Namyang, and Irvine; and produced in Ulsan.[3] [4]

History

Conception and under Hyundai

Hyundai conceived "Concept Genesis" in 2003 and introduced its first model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".[5] The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.[6]

There was internal debate whether to sell the Genesis as a Hyundai, or to launch a new brand for it, either as a separate retail chain, or through Hyundai dealerships.[7] Hyundai introduced the Genesis as a Hyundai model in 2008 at the North American International Auto Show.[8]

Stand-alone brand

In 2015, Chris Hosford, Hyundai's United States spokesman, cited three main reasons for making Genesis a stand-alone brand:[9]

Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015.[10] Genesis launched in the United States in late 2016 with the G80 and G90. In the United States, Genesis vehicles are sold through certain existing Hyundai dealerships, with designated space for Genesis within the showrooms.

In May 2021, Genesis launched in the European market alongside the debut of Genesis G70 Shooting Brake.[11] Genesis is now being marketed in South Korea, China, the Middle East, Russia, Canada, Australia, the United States, Europe, Taiwan, Japan and the rest of Asia.[12] [13]

Models

History

The initial Genesis vehicle was marketed in South Korea as the Genesis G90, which is the brand's flagship model.[10] In late 2016, the brand launched in the United States with two models: the G80 (previously sold as the Hyundai Genesis), and G90. On 14 September 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea.[14] The G70 was introduced to the United States market during the 2018 New York Auto Show on 28 March 2018.[15]

The brand's first SUV, the GV80, formally debuted on 14 January 2020.[16] In April 2021, Genesis unveiled its first production electric vehicle, the Electrified G80.[17] At the 2021 Shanghai International Automobile Industry Exhibition, Genesis showed three new vehicles: the Electrified G80, the Genesis X Concept, and an EV-based Gran Turismo concept car.[18] In August 2021, Genesis released images of the latest GV60, the new EV SUV for the brand.[19]

Naming and current lineup

Genesis follows an alphanumeric naming convention; sedan models are named by combining the letter "G" with a number (70, 80, 90, and so on), while crossovers are named by combining the letters "GV" and a number.[20] Battery-powered versions of internal-combustion models are denoted by the word "Electrified" preceding the alphanumeric.

ModelCurrent generationNoteGlobal sales (2021, by units)[21]
ImageNameIntroduction(year)Introduction(year)Model code
G7020172017IK19,937
G8020162020RG3Successor to the Hyundai Genesis.64,182
Electrified G8020212021RG3 EV1,384
G9020152021RS4Successor of the Hyundai Equus. Marketed as the Genesis EQ900 until 2019.7,216
GV6020212021JWBased on the Hyundai E-GMP platform shared with Hyundai Ioniq 5 and Kia EV6.1,214
GV7020202020JK159,410
Electrified GV7020222022JK1 EV–
GV8020202020JX148,072

Concepts

The Hyundai Vision G concept predates the official launch of Genesis as a separate marque, but it carried Genesis badges and when it was debuted, Hyundai introduced planned actions for the Genesis brand.

Genesis concept vehicles[22]
Car Image Debut Class Show Production
Vision G2015 Coupe Pebble Beach[23] G90
New York2016 Sedan New York[24] G70
GV802017 Luxury SUV New York[25] GV80
Essentia2018 Grand tourer (S) New York[26] —
Mint2019 City car New York[27] —
X2021 Coupe/GT Los Angeles[28] —
X Speedium Coupe2022 Coupe/GT New York[29] —
X Convertible2022 Convertible -
Neolun2024 Full-size crossover SUV New York-

Personnel

Jaehoon (Jay) Chang is global head and executive vice president.[30] Luc Donckerwolke, former design director of Volkswagen subsidiaries Bentley, Lamborghini and Audi, is chief creative officer.[31] Claudia Marquez, former senior director of sales operations at Infiniti, is chief operating officer of Genesis North America.[32] [33] Markus Henne, former vice-president at Mercedes-Benz, is CEO of Genesis Motor China.[34] SangYup Lee, former designer of the Bentley Continental GT and C-6 Chevrolet Corvette, is head of design.[35] Filippo Perini, former Lamborghini head of design, is chief designer.[36] Albert Biermann, former head of the BMW M performance division, oversees tuning and performance as executive vice president of performance development and high performance vehicles.[37] [38] Fayez Rahman, former development leader at BMW, is vice-president of architecture development. Andrea Jensen, former designer at Škoda and Volkswagen, heads colour and trim.

Production aggregate

Between November 2015 and October 2018, Genesis sold 206,882 vehicles; of the total, 127,283 were G80 models, 52,417 were G90 units, and 27,182 were G70s.[39] In 2016, Genesis sold 66,029 models in South Korea.[40]

YearUnits sold
10k20k30k40k50k60k70k80k90k100k
Genesis Motor (since 2015)
2015555 
201658,916 
201778,889 

Marketing

Genesis is the official sponsor of the NFL, the Genesis Invitational at the Riviera Country Club, the Scottish Open,[41] and the Condé Nast International Conference.[42] [43] Architect Rem Koolhaas designed the world's first ever Genesis showroom in Seoul's Gangnam district.[44] Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon.[45] The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.[46]

Studio

On 9 September 2016, the Genesis Studio Hanam was opened at Starfield in 750, Misa-daero, Hanam-si, Gyeonggi-do. The studio is about 476-metre square, and the vintage concrete finishing and waterproof steel plate differ from other existing exhibition halls. The studio displays real vehicle doors that allow visitors to check flagship models, new vehicles and concept cars, exterior colours and interior materials.[47]

On 6 January 2018, the Genesis Studio Gangnam opened at 410, Yeongdong-daero, Gangnam-gu. The Gangnam studio displays engine line-ups and different colours of all models. Unlike Genesis Studio Hanam, which shows the brand's sensibility and philosophy, Genesis Gangnam has constructed a space focusing on product experience. It is about 1296 metre square and has applied different materials and techniques from existing exhibition halls, such as vintage concrete finishes and hot-rolled steel plates.[48] [49]

On 19 November 2020, Genesis Studio Anseong, which opened at 3930–39, Seodong-daero, Gongdo-eup, Anseong-si, Gyeonggi-do, is the second mall-type space after Hanam and was constructed on a scale of about 664-metre square. All Genesis models can be viewed, experienced, and purchased and consists of a total of four experience zones: a brand experience zone, a product experience zone, an interior and exterior experience zone, and a test drive experience zone.[50]

In addition, Genesis Studio Chengdu was opened on 4 June 2021, including Genesis Studio Shanghai.[51]

Former designers

External links

Notes and References

  1. News: Kim . Sohee . Hyundai launches Genesis premium car brand in bid to end profit skid . 5 November 2015 . . 4 November 2015 . 18 November 2015 . https://web.archive.org/web/20151118005028/http://in.reuters.com/article/2015/11/04/hyundai-motor-genesis-idINKCN0ST0BD20151104 . live .
  2. Web site: Hyundai spins off Genesis luxury brand, promises six new models by 2020 – CNET . CNET . 5 November 2015 . 31 December 2015 . https://web.archive.org/web/20151231014257/http://www.cnet.com/news/hyundai-spins-off-genesis-brand-six-new-models-by-2020/ . live .
  3. Web site: The Story Behind Genesis, The New Global Luxury Car Brand . Banks . Nargess . 29 January 2017 . Forbes . 30 April 2019 . 19 June 2019 . https://web.archive.org/web/20190619041821/https://www.forbes.com/sites/nargessbanks/2017/01/29/genesis-new-luxury-car-brand/#1d11b5a17b80 . live .
  4. Web site: Where is Hyundai From and Where are Hyundais Made? . McEachern . Sam . 20 February 2019 . autoguide.com . Auto Guide . 30 April 2019 . 4 May 2019 . https://web.archive.org/web/20190504084605/https://www.autoguide.com/auto-news/2019/02/where-is-hyundai-from-and-where-are-hyundais-made-.html . live .
  5. Hyundai to Unveil Concept Genesis Premium Sports Sedan . PR Newswire . 26 March 2007 . 12 September 2008 . https://web.archive.org/web/20081122061605/http://www.prnewswire.com/mnr/hyundai/27501/ . 22 November 2008 . dead .
  6. Web site: Let there be technology: What's under Hyundai's new Genesis sedan . Autoblog.com . 17 June 2008 . Jonathon Ramsey . 5 November 2015 . 6 September 2018 . https://web.archive.org/web/20180906195408/https://www.autoblog.com/2008/06/17/let-there-be-technology-whats-under-hyundais-new-genesis-seda/ . live .
  7. Web site: 2010-06-14. The Hyundai Equus Story by John Krafcik. 2021-06-16. Edmunds. en-us.
  8. News: Hyundai Unveils Genesis Premium Sports Sedan . 24 November 2015 . Hyundai . 13 January 2008 . 4 March 2016 . https://web.archive.org/web/20160304023039/http://worldwide.hyundai.com/WW/Corporate/News/News/DF_GT_GLOBALNEWS_041.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_GT_GLOBALNEWS_041&Row=5&totalRow=&selx2=genesis . live .
  9. Web site: Hyundai Accelerates Genesis into Its Own Luxury Brand . 5 November 2015 . Yahoo! . 5 November 2015 . 17 November 2015 . https://web.archive.org/web/20151117230128/https://www.yahoo.com/autos/hyundai-accelerates-genesis-into-its-1293192727986230.html . live .
  10. Genesis Brand Launches its First Model, G90 . Hyundai Motor Group . 9 December 2015 . 4 January 2016 . dead . https://web.archive.org/web/20151222110351/http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-genesis-brand-launches-first-model-g90-151209.hub . 22 December 2015 .
  11. Web site: Genesis G70 Shooting Brake Revealed in Full, and We Want One. Joey. Capparella. 22 June 2021. Caranddriver.com. 13 November 2021.
  12. Web site: Runk . David . Flagship Hyundai Genesis G90 luxury sedan debuts in Detroit . Houston Chronicle . 13 January 2016 . 14 January 2016 . 14 June 2018 . https://web.archive.org/web/20180614021232/https://www.chron.com/cars/article/Flagship-Hyundai-G90-luxury-sedan-debuts-in-6756369.php#item-38488 . live .
  13. Web site: Hyundai will start Genesis sales in Europe this summer. 4 May 2021.
  14. Genesis G70 resets expectations of customer-focused performance and luxury . Genesis . US . 14 September 2017 . 7 April 2019 . 6 September 2018 . https://web.archive.org/web/20180906090400/https://www.genesisnewsusa.com/en-us/releases/66 . live .
  15. Genesis premieres the 2019 G70 at the New York International Auto Show . Genesis . US . 28 March 2018 . 7 April 2019 . 3 April 2019 . https://web.archive.org/web/20190403203353/https://www.genesisnewsusa.com/en-us/releases/87 . live .
  16. Web site: Genesis Finally Has an SUV, the GV80. Car and Driver. Quiroga. Tony. 14 January 2020. 14 January 2020. 31 December 2020. https://web.archive.org/web/20201231095928/https://www.caranddriver.com/news/a30521634/2021-genesis-gv80-photos-info/. live.
  17. Web site: FormaCar: Genesis Electrified G80 bows with dual motors, up to 500 km / 310 mi of range. 2021-04-23. Formacar.com.
  18. Web site: Tires & Parts News. Genesis Premieres the First Electric Vehicle at Auto Shanghai 2021. 2021-04-23. Tires & Parts News. 21 April 2021 . en-US.
  19. Web site: Genesis GV60 revealed – SUV is first dedicated EV. Paultan.org. 19 August 2021. 13 November 2021.
  20. Hyundai Motor Launches New Global Luxury Brand, 'Genesis'. Hyundai Motor Group. 4 November 2015. 4 January 2016. dead. https://web.archive.org/web/20160119152159/http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmg-hyundai-group-global-brand-genesis-launches-151104.hub. 19 January 2016.
  21. Web site: Sales Performance IR Activities IR Company Company - Hyundai Worldwide . 2020-10-04 . hyundai motor company, hyundai worldwide, ir, activities, sales performance . en.
  22. Web site: Genesis Concept . Genesis Motor . 27 December 2021.
  23. News: Hyundai Vision G Concept Signals Design Direction for Expanded Family of Genesis Products . Siler, Steve . 12 August 2015 . Car and Driver . 27 December 2021.
  24. Genesis Reveals Hybrid Sports Sedan Concept At New York International Auto Show . 23 March 2016 . Genesis Motors Media . 27 December 2021.
  25. Genesis Reveals GV80 Fuel Cell Concept SUV At New York International Auto Show . 8 April 2017 . Genesis Motors Media . 27 December 2021 . 4 June 2023 . https://web.archive.org/web/20230604013935/https://media.genesis.com/news/all/genesis-reveals-gv80-fuel-cell-concept-suv-at-new-york-international-auto-show/s/10240988-6241-4fbd-9970-ce2482d40a13 . dead .
  26. Electrifying Escapism: Genesis Reveals Essentia Concept At New York International Auto Show . 28 March 2018 . Genesis Motors Media . 27 December 2021.
  27. Small Car, Big Apple: Genesis Reveals Mint Concept . 16 April 2019 . Genesis Motors Media . 27 December 2021.
  28. Genesis X Concept Unveiled . 30 March 2021 . Genesis Motors Media . 27 December 2021.
  29. Genesis debuts new concept car, Genesis X Speedium Coupe in New York . 13 April 2022 . Genesis Motors Media . 26 July 2022.
  30. Web site: Greimel. Hans. 29 October 2019. Hyundai taps William Lee as global Genesis chief. live. https://web.archive.org/web/20191105010540/https://europe.autonews.com/move/hyundai-taps-william-lee-global-genesis-chief. 5 November 2019. 6 November 2019. europe.autonews.com. Crain Communications.
  31. Web site: Meiners. Jens. 2 November 2020. Automotive Design Star Luc Donckerwolke Is Back at Hyundai Group. live. https://web.archive.org/web/20201129223939/https://www.caranddriver.com/news/a34551573/luc-donckerwolke-hyundai-kia-design-returns/. 29 November 2020. 15 December 2020. caranddriver.com. en.
  32. Web site: Bond, Jr. Vince. 2 May 2019. Audi U.S. chief Del Rosso resigns. live. https://web.archive.org/web/20191106182245/https://www.autonews.com/executives/audi-us-chief-del-rosso-resigns. 6 November 2019. 6 November 2019. autonews.com. Crain Communications.
  33. Web site: Gardner. Omari. 14 October 2019. Mark Del Rosso comes to Genesis with luxury cred. live. https://web.archive.org/web/20191115111701/https://www.autonews.com/executives/mark-del-rosso-comes-genesis-luxury-cred. 15 November 2019. 6 November 2019. autonews.com. Crain Communications.
  34. Web site: . 17 December 2019. GENESIS APPOINTS MARKUS HENNE AS CEO OF GENESIS MOTOR CHINA. live. https://web.archive.org/web/20200815134708/https://media.genesis.com/news/genesis-appoints-markus-henne-as-ceo-of-genesis-motor-china/s/ee6f78bc-b720-4936-9a03-659f3e2e27e7. 15 August 2020. 3 May 2020. media.genesis.com. Genesis Motor LLC. Genesis has appointed Markus Henne as chief executive officer, Genesis Motor China. Mr. Henne will be responsible for overseeing all Genesis operations in China..
  35. Web site: Vijayenthiran. Viknesh. 29 April 2020. Luc Donckerwolke steps down from top design role at Hyundai, Genesis. live. https://web.archive.org/web/20200520233433/https://www.motorauthority.com/news/1127990_luc-donckerwolke-steps-down-from-top-design-role-at-hyundai-genesis. 20 May 2020. 3 May 2020. motorauthority.com. Motor Authority. SangYup Lee has since been named head of design at Hyundai and Genesis....
  36. Web site: 9 September 2019. Genesis appoints Filippo Perini as chief designer, Genesis Advanced Design Studio in Europe. live. https://web.archive.org/web/20191020161156/https://media.genesis.com/news/all/genesis-appoints-filippo-perini-as-chief-designer--genesis-advanced-design-studio-in-europe/s/6fd4a094-d093-4a5c-9ac4-149ad4db822f. 20 October 2019. 20 October 2019. media.genesis.com. Genesis Motors North America.
  37. News: Trop. Jaclyn. 17 September 2017. New G70 Compact Sedan Helps Hyundai Define Korean Luxury For Its Genesis Brand. Forbes. US. live. 7 April 2019. https://web.archive.org/web/20180717184755/https://www.forbes.com/sites/jaclyntrop/2017/09/17/new-g70-compact-sedan-helps-hyundai-define-korean-luxury-for-its-genesis-brand/#7e2209c92f6c. 17 July 2018.
  38. News: Nelson. Gabe. Genesis brand born with luxury heritage. live. https://web.archive.org/web/20210329110506/https://www.autonews.com/article/20160118/OEM03/301189953/genesis-brand-born-with-luxury-heritage. 29 March 2021. 18 January 2016. Automotive News. 15 January 2016.
  39. Web site: Hyundai's Genesis models surpass 200,000 units in global sales . 4 November 2018 . . Korea Herald . 30 April 2019 . 29 April 2019 . https://web.archive.org/web/20190429100725/http://www.koreaherald.com/view.php?ud=20181104000034 . live .
  40. News: Greimel. Hans. Genesis sets sights on China. Automotive News. 8 April 2017.
  41. Web site: Genesis sales in US more than quadruple in July led by GV80 popularity . Seo . Jin-woo . Lee . Ha-yeon . 21 August 2021 . pulsenews.co.kr . Maeil Business News Korea . 20 September 2021 . It has become the title sponsor of the Scottish Open, one of Europe’s most prestigious tournaments to be renamed "the Genesis Scottish Open," starting from 2022..
  42. Web site: The Official Luxury Car Of The NFL Invites Football Fans To The "Super Bowl Experience Driven By Genesis" . 31 January 2018 . prnewswire.com . PR News Wire . 30 April 2019 . 30 April 2019 . https://web.archive.org/web/20190430221733/https://www.prnewswire.com/news-releases/the-official-luxury-car-of-the-nfl-invites-football-fans-to-the-super-bowl-experience-driven-by-genesis-300591454.html . live .
  43. Web site: GENESIS SPONSORS THE 2018 CONDÉ NAST INTERNATIONAL LUXURY CONFERENCE . 19 April 2018 . Genesis.com . Genesis . 30 April 2019 .
  44. Web site: Rem Koolhaas's OMA Designs a Sleek Showroom for Hyundai's Genesis . Berk . Brett . 8 February 2018 . architecturaldigest.com . Architectural Digest . 30 April 2019 . 30 April 2019 . https://web.archive.org/web/20190430223336/https://www.architecturaldigest.com/story/rem-koolhaass-oma-designs-sleek-showroom-hyundais-genesis . live .
  45. http://www.genesisnewsusa.com/us/en/media/pressreleases/422/genesis-teams-up-with-amazon-to-bring-connected-cars-to-connected-homes Genesis
  46. Web site: Genesis Launches New Innovative Luxury Amenities to Save Time and Add Convenience . 30 January 2017 . 23 January 2017 . https://web.archive.org/web/20170123132931/http://www.genesisnewsusa.com/us/en/media/pressreleases/765/genesis-launches-new-innovative-luxury-amenities-to-save-time-and-add-convenience . live .
  47. News: "first-ever hyundai genesis studio by suh architects opens in hanam, korea". 《Designboom》. 13 February 2017.
  48. News: "Genesis to open its first stand-alone exhibition center in Seoul". 《Pulse》. 4 January 2018.
  49. News: "GENESIS OPENS FIRST STANDALONE SHOWROOM – 'GENESIS GANGNAM' – IN KOREA". 《The News Market》. 8 January 2018. 24 June 2021. https://web.archive.org/web/20210624200524/https://www.thenewsmarket.com/news/genesis-opens-first-standalone-showroom-----genesis-gangnam----in-korea/s/403e9515-8271-4c19-a93a-4c5ab540c2ff. dead.
  50. News: Hyundai opens 3rd Genesis exhibition hall in S. Korea. 《Yonhap News》. 29 July 2020.
  51. News: Hyundai Motor opens China's first Genesis showroom in Shanghai. 《Pulse》. 9 April 2021.
  52. Web site: Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand . 28 December 2015 . news.hyundaimotorgroup.com . Hyundai Motor Group . 3 May 2020 . Hyundai Motor announced Manfred Fitzgerald, former director of brand and design at Lamborghini, to lead the Genesis brand from January 2016. . 29 March 2021 . https://web.archive.org/web/20210329110447/https://news.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-announce-lead-151228 . live .
  53. Web site: Hyundai Motor replaces head of premium Genesis brand . Jin . Hyunjoo . 29 October 2019 . reuters.com . Reuters . 3 May 2020 . Hyundai Motor on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. . 5 November 2019 . https://web.archive.org/web/20191105033349/https://www.reuters.com/article/us-hyundai-motor-genesis/hyundai-motor-replaces-head-of-premium-genesis-brand-idUSKBN1X80WY . live .
  54. Web site: Luc Donckerwolke and the International Team Behind the Design of the Genesis G70 . Ahrens . Ronald . 27 October 2017 . automobilemag.com . Motor Trend Group . 30 April 2019 . 1 May 2019 . https://web.archive.org/web/20190501011700/https://www.automobilemag.com/news/luc-donckerwolke-and-the-international-team-behind-the-design-of-the-genesis-g70/ . live .
  55. Web site: Loh . Edward . How Genesis' Dream Team Could Reinvent the Luxury Car – The Lohdown . Motortrend . 16 July 2018 . 5 September 2018 . 3 February 2019 . https://web.archive.org/web/20190203055620/https://www.motortrend.com/news/genesis-dream-team-luxury-car-lohdown/ . live .
  56. Web site: Meet Koenigsegg's Sasha Selipanov, outlaw designer of the world's most exclusive cars . Cole . Aaron . 31 March 2020 . Motorauthority.com . Motor Authority . 5 May 2020 . Last year, Sasha joined Koenigsegg as its lead designer, stepping out from the regimen at nascent luxury automaker Genesis... . 26 September 2020 . https://web.archive.org/web/20200926022852/https://www.motorauthority.com/news/1127637_meet-koenigsegg-s-sasha-selipanov-outlaw-designer-of-the-world-s-most-exclusive-cars . live .

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