Gary M. Reynolds Explained

Gary M. Reynolds
Birth Date:	21 June 1952
Birth Place:	Milwaukee, Wisconsin, U.S.
Occupation:	Chairman of GMR Marketing Chairman/CEO of Banshee Music Chairman of the Radiate Group
Spouse:	Gail Reynolds

Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.

Biography

A former professional musician,^[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.^[2]

GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.^[3]

Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.^{[4] [5]} The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.^{[6] [7] [8]}

External links

• Banshee Music website
• GMR Marketing website
• Radiate Group website

Notes and References

1. Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html
2. The Miller Band Network: http://www.davecarusoweb.com/?CP=/Stories/MillerNetwork.html
3. http://www.radiategroup.com/#/ContactUs/ Radiate Group Management Team
4. Web site: Burkitt . Laurie . Tune In to the Game . 2023-03-31 . Forbes . en.
5. Banshee Music greeting cards http://www.onmilwaukee.com/market/articles/bansheecards.html
6. Banshee Music fight songs http://www.jsonline.com/business/40689392.html
7. Banshee Themes http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1155920/index.htm
8. Web site: Music helps Cowboys, other teams hit marketing high note - USATODAY.com . 2023-03-31 . usatoday30.usatoday.com.