Galaxy (chocolate bar) explained

Galaxy is a chocolate bar, made and marketed by Mars Inc., and first manufactured in the United Kingdom in the 1960s. Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Australia, Malta,[1] and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove. In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk.[2]

Range

The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels," and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.

A vegan Galaxy range launched in 2019.[3] In 2023, the 110g Smooth Milk Galaxy bar sold in the UK was reduced in size to 100g without the price being reduced. It was described in the media as an example of a retail trend for "shrinkflation" during a period of higher inflation.[4] [5]

Bubbles

Galaxy Bubbles
Kj:2317
Protein:6.5 g
Carbs:54.7 g
Sugars:54.1 g
Fat:34.2 g
Satfat:20.4 g
Fibre:1.5 g
Sodium Mg:110
Salt:0.27 g

Galaxy Bubbles is a chocolate bar made by Mars similar to a Cadburys Wispa or Nestlé Aero and was introduced in early 2010.[6] The chocolate is like an ordinary Galaxy which has been aerated. The product also comes in an orange variety.

The standard version sold in stores is lighter compared to its competitors, at 31g and consequently has a lower energy content, at 169kcal, compared to the Wispa's 39g and 210kcal or the Aero's 46g and 220kcal.

It is also available as a 100g 'block' or as a 28g milk chocolate egg (again with an aerated centre). The bar is suitable for vegetarians.

Honeycomb Crisp

Galaxy Honeycomb Crisp
Kj:2282
Protein:5.8 g
Carbs:58.0 g
Sugars:57.2 g
Fat:32.0 g
Satfat:20.0 g
Fibre:1.6 g
Sodium Mg:100
Salt:0.25 g

Galaxy Honeycomb Crisp is a chocolate bar made by Mars that contains small granular nougats of honeycomb toffee, as part of the Galaxy chocolate range.[7] [8] [9] [10]

Marketing

A 2013 British television advertisement for Galaxy featured a computer-generated image of Audrey Hepburn, which was created by a CGI firm Framestore in London.[11] [12] The commercial, set to Hepburn singing "Moon River", debuted in the UK in February 2013.[12]

Galaxy previously sponsored the British Book Awards.[13]

See also

External links

Notes and References

  1. Web site: Shachi Tapiawala . Mars India re-launches Galaxy chocolates in India . Eventfaqs . 2013-11-05 . 2014-07-14 . https://web.archive.org/web/20140714133851/http://eventfaqs.com/eventfaqs/wcms/en/home/news/Mars-India-re-launches-Galaxy-1312295008312.html . live .
  2. http://www.walesonline.co.uk/whats-on/food-drink-news/nations-favourite-chocolate-bars-revealed-7938048 "Top 10 selling chocolate bars in the UK"
  3. Web site: confectionerynews.com . Mars launches its vegan Galaxy chocolate bars in UK . confectionerynews.com . 18 November 2019 . en-GB . 2020-09-04 . 2021-03-04 . https://web.archive.org/web/20210304034500/https://www.confectionerynews.com/Article/2019/11/18/Mars-launches-its-vegan-Galaxy-chocolate-bars-in-UK . live .
  4. News: Clarke . Josie . Galaxy cuts chocolate bar size in latest ‘shrinkflation’ to hit shoppers . The Independent . 26 September 2023. 26 September 2023.
  5. News: Hooker . Lucy . Shrinkflation strikes again as Galaxy chocolate gets smaller . BBC News . 26 September 2023. 2 September 2023.
  6. Web site: Galaxy gets light with new Bubbles bar. 2021-07-27. 2011-09-29. https://web.archive.org/web/20110929151246/http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=206582. live.
  7. Web site: Scottish Local Retailer. Scottish Local Retailer Magazine. 30 September 2014. 6 October 2014. https://web.archive.org/web/20141006074955/http://www.slrmag.co.uk/new-galaxy-lines-backed-by-full-packaging-refresh/. live.
  8. Web site: Galaxy boldy goes to a new look – revival of its classic strap-line. Scottish Grocer & Convenience Retailer. August 2013 . 30 September 2014. 6 October 2014. https://web.archive.org/web/20141006200550/http://www.scottishgrocer.co.uk/2013/08/galaxy-boldy-goes-to-a-new-look/. live.
  9. Web site: ISSUU - Retail News Sept2013 by Retail News. Issuu. 23 September 2013 . 30 September 2014. 6 October 2014. https://web.archive.org/web/20141006103145/http://issuu.com/retailnews/docs/rn_sept2013/46. live.
  10. Web site: Galaxy undergoes a silky makeover. 30 September 2014. 14 October 2014. https://web.archive.org/web/20141014060904/http://www.asiantrader.biz/product-news/Galaxy+undergoes+a+silky+makeover/1487. live.
  11. News: How we resurrected Audrey HepburnTM for the Galaxy chocolate ad. The Guardian. 2 December 2016. 2 December 2016. 18 June 2018. https://web.archive.org/web/20180618172602/https://www.theguardian.com/media-network/media-network-blog/2014/oct/08/how-we-made-audrey-hepburn-galaxy-ad. live.
  12. News: Audrey Hepburn advertise Galaxy chocolate bars? Over her dead body! . The Independent . 24 February 2013 . 28 February 2013 . Usborne, Simon . London . 25 September 2015 . https://web.archive.org/web/20150925014557/https://www.independent.co.uk/arts-entertainment/tv/features/audrey-hepburn-advertisegalaxy-chocolate-bars-over-her-dead-body-8508603.html . live .
  13. Web site: About the awards . nationalbookawards.co.uk . https://web.archive.org/web/20121119001303/http://www.nationalbookawards.co.uk/about-the-awards/# . 19 November 2012 . dead . Before 2010 the awards were known as the British Book Awards. Specsavers became the sponsor of the 2012 awards, the new deal follows the previous 5-year partnership with Galaxy. . 5 October 2023 .

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