Gad Saad Explained

Gad Saad
Birth Date:13 October 1964
Birth Place:Beirut, Lebanon
Nationality:Lebanese, Canadian
Fields:Marketing, consumer behaviour
Workplaces:Concordia University
Education:McGill University (BSc, MBA)
Cornell University (MSc, PhD)
Thesis Title:The adaptive use of stopping policies in sequential consumer choice
Thesis Url:https://newcatalog.library.cornell.edu/catalog/2707797
Thesis Year:1994
Doctoral Advisor:Edward Russo
Module:
Subbox:yes
Channel Display Name:GadSaad
Channel Url:UCLH7qUqM0PLieCVaHA7RegA
Subscribers:313k
Views:34.9 million
Stats Update:August 31, 2024

Gad Saad (; ar|جاد سعد; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University.[1] He has argued for applying evolutionary psychology to marketing and consumer behaviour.[2] [3] He wrote a blog for Psychology Today and hosts a podcast titled "The Saad Truth".

Early life and education

Saad was born in 1964 in Beirut, Lebanon, he is of Lebanese Jewish and Syrian Jewish ancestry. His family fled in October 1975 to Montreal, Quebec, Canada, to escape the Lebanese Civil War.[4] His elder brother, David, is a judoka who competed at the 1976 Summer Olympics.[5] His nephew Ariel Helwani is a mixed martial arts (MMA) journalist.[6]

He obtained a B.Sc. degree in Mathematics and Computer Science and an M.B.A. in Marketing from McGill University, and an M.S. in Management and a Ph.D. in Marketing from Cornell University.[7]

Saad is an atheist who describes himself as culturally Jewish.[8]

Career

Saad has been a professor of marketing at Concordia University since 1994. From 2008 until 2018, he held the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption. He has also held visiting professorships at Cornell University, Dartmouth College, University of California, Irvine and Northwood University (currently). He was an associate editor for the journal Evolutionary Psychology from 2012 to 2015.[9] He is an advisory fellow for the Centre for Inquiry Canada.[10] Saad wrote a blog for Psychology Today titled Homo Consumericus from 2008 until 2020,[11] and contributed to The Wall Street Journal in 2011.[12]

Saad hosts a YouTube show titled The Saad Truth. As of February 2021, his channel has received more than 22 million views.[13]

Research

Saad has researched how hormones affect and are affected by consumer behavior, such as how conspicuous consumption affects testosterone levels,[14] [15] how testosterone levels affect risk-taking,[16] [17] [18] and how hormones in the menstrual cycle affect buying decisions.[19] [20] He has also researched how men and women differ in gift giving behaviors.[21] [22] [23] [24]

Coverage and interviews

Saad was profiled in the Toronto Star in 2016. Saad has appeared on Sam Harris's Making Sense podcast (then titled Waking Up).[13]

Bibliography

Books

Notes and References

  1. http://www.medicaldaily.com/do-great-minds-think-alike-impact-culture-your-creative-thinking-skills-334652 "Do Great Minds Think Alike? The Impact Of Culture On Your Creative Thinking Skills"
  2. News: Do human instincts explain what we buy, and why we want it? . Toronto . The Globe and Mail . 13 July 2011.
  3. Web site: Engber . Daniel . Does It Feel Better To Give Or Receive A Gift? . Popular Science . 17 November 2015 .
  4. Web site: Story Profile - Passages Canada. passagestocanada.com. 22 January 2015. 28 September 2018. https://web.archive.org/web/20180928165819/http://passagestocanada.com/story-profile/?story=1133. dead.
  5. Web site: Gad Saad on Growing up in Lebanon, the Olympics, and Cultural Homophily. The Rubin Report. 17 August 2016.
  6. Web site: Montreal native is a mixed martial arts broadcaster. David. Lazarus. 13 January 2011. 6 August 2018. The Canadian Jewish News.
  7. Web site: Gad Saad. leighbureau.com. 22 January 2015. 22 January 2015. https://web.archive.org/web/20150122202505/http://www.leighbureau.com/speakers/GSaad/. dead.
  8. Web site: Zeitlin . Alan . 26 May 2021 . Jewish author Gad Saad stares down the growing tide of antisemitism . dead . https://web.archive.org/web/20210628034421/https://www.jpost.com/diaspora/antisemitism/jewish-author-gad-saad-stares-down-the-growing-tide-of-antisemitism-669190 . 28 June 2021 . 22 August 2022 . The Jerusalem Post.
  9. Web site: Gad Saad Ph.D. | Psychology Today.
  10. Web site: Gad Saad, PhD . Concordia University . 21 June 2020.
  11. Web site: Homo Consumericus. Psychology Today. 22 November 2024.
  12. News: Saad . Gad . The Consuming Instinct . The Wall Street Journal . 21 June 2011.
  13. https://www.thestar.com/news/canada/2016/10/30/montreal-professor-known-as-the-gadfather-argues-against-political-correctness.html "Montreal professor known as 'The Gadfather' argues against political correctness"
  14. Saad. Gad. Vongas, John G.. The effect of conspicuous consumption on men's testosterone levels. Organizational Behavior and Human Decision Processes. 2009. 110. 2. 80–92. 10.1016/j.obhdp.2009.06.001.
  15. News: Testosterone drives men to buy fast cars . CBC News . 14 October 2009.
  16. Stenstrom. Eric. Saad, Gad . Nepomuceno, Marcelo . Mendenhall, Zack . Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviours. Personality and Individual Differences. 2011. 51. 4. 412–416. 10.1016/j.paid.2010.07.003.
  17. Stenstrom. Eric. Saad, Gad. Testosterone, Financial Risk-Taking, and Pathological Gambling. Journal of Neuroscience, Psychology, and Economics. 4. 4. 254–266. 10.1037/a0025963. 2011.
  18. Web site: Le succès au bout de l'index - ICI.Radio-Canada.ca. Radio-Canada.ca. 9 November 2010 .
  19. Saad. Gad. Stenstrom, Eric. Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption.. Journal of Consumer Psychology. 2011. 10.1016/j.jcps.2011.10.001. 22. 102–113.
  20. News: 8 Dating Lies Men And Women Tell . Huffington Post . 26 March 2013.
  21. Laroche. Michel. Saad, Gad . Browne, Elizabeth . Cleveland, Mark . Kim, Chankon . Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase.. Canadian Journal of Administrative Sciences. 2000. 17. 1. 1–19. 10.1111/j.1936-4490.2000.tb00203.x.
  22. Laroche. Michel. Saad, Gad . Cleveland, Mark . Browne, Elizabeth . Gender Differences in Information Search Strategies for a Christmas Gift.. Journal of Consumer Marketing. 2000. 17. 6. 500–522. 10.1108/07363760010349920.
  23. Laroche. Michel. Saad, Gad . Kim, Chankon . Browne, Elizabeth . A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift. Journal of Business Research. 2000. 49. 2. 113–126. 10.1016/S0148-2963(99)00008-9.
  24. An evolutionary psychology perspective on gift giving among young adults . Gad Saad, Tripat Gill . Psychology and Marketing . 20 . 9 . 765–784 . 2003 . https://archive.today/20121216133908/http://www3.interscience.wiley.com/cgi-bin/abstract/104552658/ABSTRACT?CRETRY=1&SRETRY=0 . dead . 16 December 2012 . 10.1002/mar.10096.
  25. DEFINE_ME_WA. 29. 4. 297–298. Ehbonline.org. 10.1016/j.evolhumbehav.2007.12.006. 2008. Griskevicius. Vladas.
  26. Book Review: Evolutionary Psychology in the Business Sciences. Patrick A. Stewart. Politics and the Life Sciences . 32. 2. 130–133. 10.2990/32_2_130. 2013. 145406315.
  27. The Consuming Instinct by Gad Saad. Published by Prometheus Books, 2011 in New York, NY. . 10.1002/mar.20605 . 30. 3 . Psychology & Marketing. 293. 2013. Jevons. Colin.
  28. Web site: Nonfiction Book Review: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad Saad. Prometheus, $25 (340p) ISBN 978-1-61614-429-6. PublishersWeekly.com. June 2011.

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