G Fuel Explained
G Fuel |
Type: | Drink mix |
Manufacturer: | Gamma Labs |
Origin: | United States |
G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York.[1] [2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.
G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.[3]
Overview
A serving of G Fuel contains 140 to 150 mg of caffeine.[4] [5] G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,[6] [7] [8] game studios,[9] [10] video game media companies,[11] and musicians, to create custom, promotional flavors.[12]
Controversy
In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.[13]
In June 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", after a company executive allegedly used a slur and made derogatory statements while on a team call.[14] G Fuel also banned users who mentioned the event from their Twitch live chat. Meanwhile, they have not made an official statement on the event.[15] Several content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.[16]
Notes and References
- Web site: Stout . Hilary . Selling the Young on 'Gaming Fuel' . The New York Times . February 16, 2019 . May 19, 2015.
- Web site: G Fuel drinks big for gamers, but are they safe?. February 3, 2017. ABC7 New York. en. March 31, 2019.
- Web site: G Fuel: Best Gaming And Esports Energy Drink . G Fuel.
- Web site: Caffeine in G-Fuel Energy Drink Mix . February 17, 2019 . caffeineinformer.com.
- Web site: June 2, 2015 . Energy drink makers target young gamers . February 17, 2019 . health.heraldtribune.com.
- Web site: November 16, 2021 . G Fuel partners with Spider-Man: No Way Home for a massive special edition series . November 24, 2021 . Stack3D.
- Web site: G Fuel and Warner Bros. Consumer Products Team Up to Create The One — Inspired by the New Film 'The Matrix Resurrections' . G Fuel.
- Web site: FUEL . G. . New G Fuel Fortune Blend Inspired by Sony Pictures' "Uncharted" Available for Pre-Order . www.prnewswire.com.
- Web site: March 15, 2021 . DOOM Eternal Gets G Fuel Drinks "Sour Demon'ade" & "Spicy Demon'ade Reskin" . March 17, 2021 . MP1st . en-US.
- Web site: June 6, 2021 . Celebrate World Tetris® Day With G Fuel's New Tetris™ Blast Energy Drink . G Fuel.
- Web site: May 8, 2020 . G Fuel partners with Enthusiast Gaming amidst Titans turnover . May 22, 2020 . Esportz Network . May 25, 2020 . https://web.archive.org/web/20200525202200/https://www.esportznetwork.com/g-fuel-partners-with-enthusiast-gaming-amidst-titans-turnover/ . dead .
- Web site: February 4, 2021 . G Fuel and Rapper Logic to Launch "Bobby Boysenberry" Energy Drink . March 17, 2021 . BevNET.com . en-US.
- Web site: Gamma Enterprises Settles Lawsuit over GFUEL Energy Supplements. March 6, 2020. June 10, 2020. https://web.archive.org/web/20200610161008/https://www.vpesports.com/featured-news/gamma-enterprises-settles-lawsuit-over-Gfuel-energy-supplements. dead.
- Web site: 2022-06-17 . GFuel fires staff hours after reporting higher-up's slurs to HR . 2022-07-15 . GINX . en.
- Web site: G Fuel Causes Controversy Via Sudden Firings and Executive’s Alleged Use of “Derogatory Terms” . 2022-07-15 . gfinityesports.com . en.
- Web site: Parker . Jason . GFuel fires 7 employees for allegedly protesting against slur used during team call . 2022-07-15 . sportskeeda.com . en-us.