| G.U. Co., Ltd. 株式会社ジーユー | |
| Native Name Lang: | ja |
| Type: | KK |
| Industry: | Fashion retail |
| Parent: | Fast Retailing |
| Location City: | Minato, Tokyo |
| Location Country: | Japan |
| Locations: | 455 |
is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores across Japan.[1] It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word, meaning "liberty, freedom" (from high cost clothing). Its signature product is a pair of jeans, which costs 990 yen. there are 472 locations.[2]
GU opened its first shop in Chiba in October 2006[3] as a more affordable concept in fashion than Uniqlo. In 2013, the company opened its first overseas shop in Shanghai.[4] In 2018, G.U. opened its first store in South Korea.[5] [6] In 2022, G.U. opened its first pop-up store in the United States at New York City.[7] [8] G.U. announced that it will open its first flagship store outside Asia in New York City at the SoHo area this fall. The pop-up store, which opened in 2022, will be closed at the end of 2024.[9]