9Go! Explained

9Go!
Picture Format:576i SDTV
1080i HDTV
Network:Nine Network
Owner:Nine Entertainment
Type:Children's programming • Teen programming
Country:Australia
Language:English
Area:Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Northern NSW and Gold Coast, Regional Queensland, Southern NSW/ACT, Broken Hill NSW, Griffith NSW/MIA, Regional VIC, Mildura VIC, Tasmania, Spencer Gulf SA, Eastern SA, Regional WA, Remote Central & Eastern
Former Names:GO! (2009–2015)
Replaced:Nine Guide (2001–2008)
Sister Channels:Channel 9
9HD
9Gem
9Life
9GemHD
9Rush
Extra
Website:9now.com.au
Terr Serv 1:TCN Sydney (DVB-T)
Terr Chan 1:1059 @ 8 (191.5 MHz)[1]
Terr Serv 2:GTV Melbourne (DVB-T)
Terr Chan 2:1074 @ 8 (191.5 MHz),
Terr Serv 3:QTQ Brisbane/Sunshine Coast (DVB-T)
Terr Chan 3:1030 @ 8 (191.5 MHz)
Terr Serv 4:NWS Adelaide (DVB-T)
Terr Chan 4:1106 @ 8 (191.5 MHz)
Terr Serv 5:STW Perth/Mandurah (DVB-T)
Terr Chan 5:1026 @ 8 (191.5 MHz)
Terr Serv 6:Freeview Nine metro (virtual)
Terr Chan 6:93/99
Terr Serv 7:Freeview Nine Northern NSW and Gold Coast (virtual)
Terr Chan 7:83/88
Terr Serv 8:Freeview WIN Regional Qld, Southern NSW/ACT, Regional VIC, Mildura VIC/Sunraysia, Tasmania, Mount Gambier/Riverland, Griffith NSW, Regional WA (virtual)
Terr Chan 8:82
Terr Serv 9:Freeview SCA Eastern SA, Broken Hill NSW (virtual)
Terr Chan 9:83
Terr Serv 10:Freeview Imparja remote (virtual)
Terr Chan 10:99
Online Chan 1:9Now

9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide.[2] [3] It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 2 and 18.[4]

History

2009: Origins and launch

The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard-definition variety-based multichannel, launched midway through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.[5]

The channel's final name was confirmed by the Nine Network via A Current Affair as GO! on 15 July 2009,[6] as well as multi-coloured logo variations.

The channel went to air at on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat.[7] It was then followed by an episode of Wipeout, the first programme to air on the new channel.[8]

There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. In response, Nine established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.[9]

On 24 November 2009, the channel launched via Foxtel Cable on channel 129.[10]

After major demands for the channel's theme song (which was written specifically for the channel, going as far as remixes being played in clubs), it was released independently by Noise International on 4 December 2009,[11] having promised a month earlier. A music video was also produced (notable for the usage of neon dancers), which was regularly shown as a filler on the channel.[12]

2010–2014: Newsbursts, launch in regional areas, first birthday and new presentation

GO! introduced Newsbursts, a news-break filler program in May 2010. Presented by young journalists in the Nine newsroom,[13] these would usually feature a few breaking news stories and the weather. These were later dropped in 2011, replaced by repeats of Nine Newsbreak.

GO! celebrated its first birthday in 2010 by playing movies every night at 10pm during the month of August 2010. GO! also played a mini clip during the commercial breaks thanking everyone for watching GO!.[14]

In September 2010, GO! aired a promo promoting new shows using the song All Eyes on Me by Sammy Small, licensed from Extreme Music.[15]

Darwin received the channel on 18 October 2010[16] (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia,[17] before expanding to Eastern South Australia on 11 November 2011.[18]

GO! received a new on-air presentation for 2011. GO! also played a mini clip after programs during Summer 2010/2011, featuring the song "Hello" by The Potbelleez. The slogan "Let's GO! 2011" was also used to promote new shows airing on the channel.[19]

This presentation remained unchanged for the next few years, with Noise International's theme music reinstated. Rumours of a on-air presentation relaunch appeared after the channel's program lineups were redesigned in September 2013. Initially, the new lineups used "Let's Go" by Ashley Allen as background music,[20] but was reverted back to the regular theme music shortly after.[21] "Let's Go" was also used in promos for the channel's 2014 program lineup[22] and for children's movies.[23]

2014–2016: Rebrand and refocus

On 2 February 2014, the channel received a new logo and the on-air presentation graphics were updated by creative company DD8.[24]

On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!.[25] Additionally, 9Go! was moved to channel 93, but a simulcast remained available on channel 99.[26] Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos and introduced the in program classifications.

2016–present: Regional media shakeup and beyond

Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016.[27] Consequently, 9Go! was broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT and Regional Victoria on channel 53, also on TDT in Tasmania on channel 53.[28] [29]

On 12 December 2016, 9Go!'s daytime schedule was mostly reformatted into a children's programming block branded Go! Kids.[30] Children's programming aired from 6am to 6pm on 9Go! in addition to being available via streaming on the 9Now service, with regular programming broadcast outside of those hours.[31] In late 2019, the Go! Kids block was no longer in this network because the cancellation of Kids' WB and their long-running output deal with Warner Bros, but remained online instead.

In March 2021, Nine announced that WIN Television would be returning as the primary Nine regional affiliate from 1 July 2021.[32] Consequently 9Go! got bumped up to channel 82.[33]

9Go! in regional areas provided by WIN Television was converted into a MPEG-4 HD channel on 6 December 2023. 9Go! in Nine metropolitan areas was converted into a MPEG-4 HD channel on channel 99 on 8 May 2024.[34] [35] The HD feed launched in Darwin and northern NSW at the same time as metropolitan areas and a SD simulcast is still available on channel 93.

Programming

Original plans for 9Go! suggested it would consist of a mix of entertainment and lifestyle programming (this rule wasn't featured until the launch of future Female-oriented HD channel 9Gem in 2010).[36] [37] However, this branding was replaced by a youth-orientated light-entertainment channel instead.[38] 9Go!'s programming is generally structured under nightly themed blocks,[39] which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday, female-skewed drama on Thursday (until the launch of 9Gem, when it was replaced by movies instead), and movies on Friday. Movies screen with "limited and brief commercial breaks".[40] The schedule is designed not to cannibalise viewers from the main Nine channel.[41]

It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015.[42] [43] The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel, 9Gem (launched in 2010) and 9Go!.[44]

The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures, New Line Cinema, DC Studios, Warner Bros. Pictures Animation, Castle Rock Entertainment, Village Roadshow Pictures, StudioCanal, Lionsgate, Metro-Goldwyn-Mayer, Sony Pictures, DreamWorks Pictures, DreamWorks Animation, Paramount Pictures, Universal Pictures and Illumination.

Current programming

Children's

Preschool

Comedy

Documentary

Drama

Lifestyle

Light entertainment

Reality

Upcoming programming

Former programming

Adult Swim

Adult animation

Children's

Preschool

Comedy

Documentary

Drama

Lifestyle

Light entertainment

Factual

Anthology

Reality

WWE

Sport

NRL matches were shown on 9Go! on Friday nights if the cricket was scheduled on 9Gem in Victoria, Tasmania, South Australia and Western Australia. 9Go! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on 9Go! on Sundays if the cricket was scheduled on 9Gem. On 16 August 2017 it was announced that WWE programming including Monday Night Raw and Smackdown Live would air every week on the channel in a reduced 1 hour format. Raw airs on Thursdays at 11PM and Smackdown Live airs following the Friday Night Movie.

Availability

9Go! is available in standard definition in metropolitan areas through Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth and NTD Darwin, as well as NBN Northern New South Wales and other stations WIN Southern NSW/ACT, GTS/BKN Broken Hill NSW, AMN Griffith NSW, VTV Regional VIC, STV Mildura, RTQ Regional QLD, TVT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WOW Regional WA and Remote Central & Eastern.

Logo and identity history

When GO! was in development stages, the concept name was revealed as GO!99 on 14 April 2009 with a black and white concept logo. On 15 July 2009, news program A Current Affair confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo. On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with multi-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo, but with the O in lowercase.

Identity history

Notes and References

  1. Australian Digital Terrestrial Television Broadcasting Service Information Register . 17 February 2013 . FreeTV Australia . 5 . 8 May 2013 . https://web.archive.org/web/20170101114737/http://www.freetv.com.au/media/Engineering/Australian_Digital_Terrestrial_Television_Broadcasting_Service_Information_Register_-_Issue_4_-_January_2011.pdf . 1 January 2017 . dead.
  2. Web site: 15 July 2009 . Nine announces new TV channel . dead . https://web.archive.org/web/20090718194035/http://news.ninemsn.com.au/entertainment/837881/nine-announces-new-tv-channel . 18 July 2009 . 24 July 2009 . . PBL Media.
  3. Web site: Knox . David . 24 July 2009 . Nine releases GO! schedule . 24 July 2009 . TV Tonight . en-AU.
  4. Web site: Knox . David . 17 June 2015 . Multichannel Survey: GO! / GEM . 17 June 2015 . TV Tonight . en-AU.
  5. Web site: Knox . David . 14 April 2009 . GO!99 for entertainment? . 29 September 2009 . TV Tonight . en-AU.
  6. Web site: Knox . David . 15 July 2009 . Nine confirms GO!99 . 15 July 2009 . TV Tonight . en-AU.
  7. Web site: Cameron . 3 November 2009 . Exclusive: Channel GO! promo song . dead . https://web.archive.org/web/20100926130658/http://www.tvauscast.com/2009/11/03/channel-go-promo-song/ . 26 September 2010 . 24 November 2009 . tvauscast.com.
  8. Web site: Knox . David . 29 July 2009 . GO! adjusts launch time . 10 August 2009 . TV Tonight . en-AU.
  9. News: Moses . Asher . 7 August 2009 . Nine flicks the Go! switch and everything fades to black . registration . 10 August 2009 . The Sydney Morning Herald . Technology . 5 May 2024 . https://web.archive.org/web/20240505060538/https://www.smh.com.au/technology/nine-flicks-the-go-switch-and-everything-fades-to-black-20090807-echr.html . live . Fairfax Media . Sydney.
  10. GO! launches on Foxtel... . 20 November 2009 . 9Go! . 28 October 2018 . Facebook.
  11. Web site: 2 December 2009 . Go! (feat. Sharon Muscat) . Noise International . . 5 May 2024 . https://web.archive.org/web/20240505061018/https://music.apple.com/au/album/go-feat-sharon-muscat/346973412 . live.
  12. Go! feat. Sharon Muscat . 8 March 2011 . Noise International . https://ghostarchive.org/varchive/youtube/20211220/5tpV46AO3Ek . 20 December 2021 . live . YouTube.
  13. News: Canning . Simon . 17 May 2010 . The Diary . NINE'S digital offspring Go! is to become an official training ground for junior journos with the launch of the first locally produced content for the channel. Under a project being championed by Nine's director of news and current affairs, Mark Calvert, Go! news updates under the title Go! Newsbursts. The news segments will be aimed at a younger audience, which already laps up shows such as The Flintstones, The Jetsons and I Dream of Jeannie, and will be hosted by younger journos from the Nine newsroom who will man the four ``newsbursts each day on a rotating basis. ``It's great to be giving on-air opportunities to some of the talented young journalists we have in our newsroom, Calvert said. . Juniors get a Go! . 3 May 2024 . . News Limited . Sydney . NewsBank.
  14. GO! Promo: 1st birthday movie month . 25 July 2010 . tvcentralcomau . Television promotion . Nine Network . https://ghostarchive.org/varchive/youtube/20211220/LZWt9U_blMw . 20 December 2021 . live . YouTube.
  15. GO! Ident: New Season (Extended) . 7 September 2010 . tvcentralcomau . Television ident . Nine Network . https://ghostarchive.org/varchive/youtube/20211220/-AuQwO6IGO0 . 20 December 2021 . live . YouTube.
  16. News: Calacouras . Nick . 24 September 2010 . New TV - channels - a free - choice . 3 May 2024 . . News Limited . Darwin . 5 . NewsBank.
  17. Imparja's plans for digital broadcasting . Imparja Television . 3 May 2024.
  18. Web site: Knox . David . 3 September 2011 . Multichannels coming to regional South Australia . 27 May 2024 . TV Tonight . en-AU.
  19. Let's GO! 2011 Promo (#1) (2010) . 11 December 2010 . CQtvNetwork . Television promotion . https://ghostarchive.org/varchive/youtube/20211220/Z0w-01JECs4 . 20 December 2021 . live . YouTube.
  20. Ashley Allen "Let's Go" on Channel 9! . 26 September 2013 . Allen . Ashley . Television lineup . Nine Network . en . 22 July 2024 . YouTube.
  21. GO! Lineup (Dec 2013) . 28 December 2013 . Nine Network . WAtvPresentation . Television lineup . en-AU . 22 July 2024 . YouTube.
  22. Ashley Allen "Let's Go" on Channel 9! . 10 January 2014 . Allen . Ashley . Nine Network . Television promo . en . 22 July 2024 . YouTube.
  23. Ashley Allen "Let's Go" on Channel 9! . 26 September 2013 . Allen . Ashley . Television promotion . Nine Network . en . 22 July 2024 . YouTube.
  24. Web site: Knox . David . 3 February 2014 . GO! refreshes its logo . 3 May 2024 . TV Tonight . en-AU.
  25. Web site: Knox . David . 28 October 2015 . Nine Upfronts 2016: Nine goes HD, new lifestyle channel - and Daryl Somers returns . 29 October 2015 . TV Tonight . en-AU.
  26. News: Claire . Reilly . 29 October 2015 . Nine Network to live stream all channels and revamp HD . 1 November 2015 . . CBS Interactive.
  27. News: White . Dominic . 29 April 2016 . Nine and Southern Cross in multi-year affiliation deal . 29 April 2016 . The Sydney Morning Herald . BusinessDay . Fairfax Media . Sydney.
  28. Web site: 6 May 2016 . SCA Affiliation Agreement with Nine Entertainment Co., FAQ . dead . https://web.archive.org/web/20160604002831/http://www.scaengage.com.au/news-events/sca-affiliation-agreement-with-nine-entertainment-co-faq/ . 4 June 2016 . 8 May 2016 . Southern Cross Austereo.
  29. Web site: 12 June 2016 . Nine On 5 FAQ . dead . https://web.archive.org/web/20160611220608/http://www.nineon5.com.au/#!faq/cee5 . 11 June 2016 . 12 June 2016 . Southern Cross Austereo.
  30. 12 December 2016 . Introducing Go! Kids . 12 December 2016 . Nine Entertainment Co..
  31. Web site: 12 December 2016 . Nine launches kids' channel Go! Kids as part of 9Go! . 29 May 2017 . Mumbrella.
  32. News: 12 March 2021 . Nine changes regional TV partners and signs deal with WIN . 27 May 2024 . Mediaweek.
  33. News: Joyce . James . 28 June 2021 . Your favourite TV shows on Nine and Ten change channels from July 1: what you need to know . subscription . 2 May 2024 . The Canberra Times . Australian Community Media . Canberra.
  34. 9Go! switches to HD promo . 5 May 2024 . live . https://archive.today/20240505043247/https://www.youtube.com/watch?v=40TzafPr7ns . 28 April 2024 . Aus TV Fan . Television promotion . en-AU . Nine Network . 2 May 2024 . YouTube.
  35. Web site: LOVEfreeTV . 8 May 2024 . TV Lounge . 27 May 2024 . TV Tonight . en-AU . As of 12 noon Syd time today May 8, GO! is now in HD on channel 99..
  36. News: Sinclair . Lara . 23 March 2009 . David Gyngell confirms plans for digital . dead . https://web.archive.org/web/20090326070022/http://www.theaustralian.news.com.au/story/0%2C%2C25225781-7582%2C00.html . 26 March 2009 . 30 June 2009 . . News Limited . Sydney.
  37. Web site: Knox . David . 23 March 2009 . Nine to launch 'entertainment channel' . 30 June 2009 . TV Tonight . en-AU.
  38. Web site: Knox . David . 20 June 2009 . Nine introduces youth channel: GO! . 28 June 2009 . TV Tonight . en-AU.
  39. Web site: Knox . David . 23 July 2009 . More details ready to Go! . 24 July 2009 . TV Tonight . en-AU.
  40. Web site: Knox . David . 5 September 2009 . October 4th: All systems GO! . 5 September 2009 . TV Tonight . en-AU.
  41. Web site: Knox . David . 5 August 2009 . Survivors ready? GO! . 25 August 2009 . TV Tonight . en-AU.
  42. Web site: Knox . David . 22 June 2009 . Warner deal helps build GO! for Nine . 28 June 2009 . TV Tonight . en-AU.
  43. Guider . Elizabeth . Bulbeck, Pip . 21 June 2009 . Nine, Warners renew pact . 28 June 2009 . The Hollywood Reporter.
  44. Web site: Knox . David . 16 September 2009 . Curb, Wire & Weeds set to GO! . 16 September 2009 . TV Tonight . en-AU.
  45. Web site: 18 September 2023 . The Actually Really Very Difficult Show . live . https://web.archive.org/web/20230919030417/https://www.9now.com.au/the-actually-really-very-difficult-show . 19 September 2023 . 19 September 2023 . . Nine Entertainment.
  46. Web site: Knox . David . 23 June 2023 . Earth Science Investigators on the case . https://web.archive.org/web/20230625054707/https://tvtonight.com.au/2023/06/earth-science-investigators-on-the-case.html . 25 June 2023 . 25 June 2023 . TV Tonight . en-AU . Earth Science Investigators premieres 7:30am Monday July 3 on 9Go!.
  47. 24 November 2016 . 9Life Celebrates First Year Of Success . dead . https://web.archive.org/web/20161127022314/http://www.nineentertainmentco.com.au/2016/11/24/09/11/media-release-9life . 27 November 2016 . 26 November 2016 . Nine Entertainment Co.
  48. Yo-Kai Watch to launch December 5 in Australia and New Zealand . 2 October 2015 . . 2 October 2015 . dead . https://web.archive.org/web/20151106190127/http://www.nintendo.com.au/index.php?action=news&nid=3706&pageID=6 . 6 November 2015.

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