GMMB, Inc. explained

Hq Location City:Washington, D.C.
Hq Location Country:United States
Founder:Jim Margolis

GMMB, Inc. is a political communications and advertising firm based in Washington, D.C., with additional offices in Seattle and San Francisco.[1] [2] Founded by Jim Margolis, it is the largest Democratic consulting firm in the United States.[3] [4] [5]

Foundation

Margolis served as an advisor to both of President Obama's campaigns, and former Secretary of State Hillary Clinton's 2016 presidential campaign. In April 2019, Senator Kamala Harris (D-CA) hired GMMB and Margolis to her team of strategists on her presidential campaign.[6] [7] [8]

History and clientele

GMMB was founded in 1983.[9] In 2002, Omnicom, the second-largest advertising agency in the world,[10] purchased GMMB[11]

Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards.[12] From 2013 to 2018, GMMB worked on behalf of the Consumer Financial Protection Bureau, for which the company received approximately $43 million.[13] [14]

In addition to its political work, GMMB has created advertising campaigns for trade groups, including AARP, CTIA, and the American Beverage Association (which includes Coca-Cola and PepsiCo).[15] [16] In 2018, GMMB directed more than $10 million in advertising purchases. Also in 2018, the firm won TVB's Excellence award for its work on behalf of Nevada gubernatorial candidate Steve Sisolak.[17]

References

  1. Forget Lobbying. D.C.'s Influencers Spend More on PR, Advertising.. Time. en. 2019-09-28.
  2. Web site: Power Briefing: Bolton said U.S. response to Russia should be 'disproportionate'. Sherman. Jake. Palmer. Anna. Politico. en. 2019-09-28. Lippman. Daniel. Montellaro. Zach.
  3. Web site: Advertising spending spree lifts "No on 1" campaign as polling shows grassroots support for ballot initiative fading. 2018-03-11. gazettenet.com. 2019-09-28.
  4. Web site: Trump budget chief shuts down consumer 'protection' bureau 'slush fund'. 2018-01-09. Washington Examiner. en. 2019-09-28.
  5. Web site: The challenge for Dems? Winning attention vs. Trump. Evans. Garrett. 2019-01-10. The Hill. en. 2019-09-28.
  6. Web site: How Pharma lost its Edge in Washington. 2019-02-25. Bloomberg. 2019-09-28.
  7. Web site: POLITICO Playbook PM: Infrastructure week at last?. Palmer. Anna. Sherman. Jake. Politico. en. 2019-09-28. Lippman. Daniel. Ross. Garrett. Okun. Eli.
  8. Web site: Harris signs top Dem ad-maker Margolis to campaign. Conradis. Brandon. 2019-04-29. The Hill. en. 2019-09-28.
  9. Web site: GMMB LinkedIn . 2023-08-10 . www.linkedin.com . en.
  10. Web site: Intelligence . Insider . Top 10 ad agencies leading the advertising industry in 2022 . 2023-08-10 . Insider Intelligence . en.
  11. Web site: Teinowitz . Irs . October 28, 2002 . OMNICOM LANDS IN POLITICAL ARENA . Ad Age.
  12. News: How Bill Gates pulled off the swift Common Core revolution. Layton. Lyndsey. 2014-06-07. The Washington Post. 2019-09-28. en-US. 0190-8286.
  13. Web site: It's time to audit the CFPB. Tan. Anjelica. 2018-02-10. The Hill. en. 2019-09-28.
  14. Web site: OIG: The Bureau Could Have Better Managed Its GMMB Contract and Should Strengthen Controls for Contract Financing and Contract Management. oig.federalreserve.gov. 2019-09-28.
  15. Web site: American Beverage Association - "Journey". Vimeo. en. 2019-09-28.
  16. Web site: AARP Targets Political Influencers on YouTube. Tadena. Nathalie. The Wall Street Journal. en-US. 2019-09-28.
  17. Web site: Winners of the 2018 Excellence in Local Media Marketing and TVB NEXT Awards Announced at TVB Forward Conference. Govoni. Nick. Broadcasting & Cable. en-us. 2019-09-28.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "GMMB, Inc.".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.