| GLAAD Media Award | |
| Current Awards: | 35th GLAAD Media Awards |
| Awarded For: | Outstanding representations of the LGBT community in media |
| Presenter: | GLAAD |
| Country: | United States |
| Year: | 1990 |
The GLAAD Media Award is a US accolade bestowed by GLAAD to recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.[1] In addition to film and television, the Awards also recognize achievements in other branches of the media and arts, including theatre, music, journalism and advertising.[2]
Honorees are selected by a process involving over 700 GLAAD Media Award voters and volunteers and are evaluated using four criteria: "Fair, Accurate and Inclusive Representations" of the LGBT community, "Boldness and Originality" of the project, significant "Cultural Impact" on mainstream culture, and "Overall Quality" of the project. Results are then certified by a "Review Panel" who determine the final list of recipients based on voting results and their own "expert opinions".[3] [4]
The 1st GLAAD Media Awards ceremony honoring the 1989 season was held in 1990, and recognized 34 nominees in 7 competitive categories.[5]
The first GLAAD Media Awards were presented by the Gay & Lesbian Alliance Against Defamation in 1990 to honor the 1989 season, and were envisioned as a way to recognize various branches of the media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender community and the issues that affect their lives.[6]
The 1st Annual Awards ceremony recognized 34 nominees in 7 competitive categories and was a relatively "small" affair.[6] At the 20th Annual Awards ceremony presented in 2009, GLAAD Award Honoree, Phil Donahue said of the first Annual ceremony: "It's unbelievable to think about the power and the warp speed of this revolution. Twenty years ago when I proudly accepted the first GLAAD Media Award…it was a very small crowd. There are more photographers here tonight than there were people then".[7] [8]
For the first six years, winners were announced prior to the ceremony. Beginning with the 7th Annual Awards held in 1996, the change was made to its current format, announcing the winners in competitive categories at the ceremony. The 15th Annual Awards held in 2004 marked the first year nominations were expanded to recognize media in Spanish-language categories.[6] The 16th Annual Awards held in 2005 marked the first year that the ceremonies were televised, first airing on the LGBT-themed Logo channel on July 24, 2005.[9]
The original GLAAD Media Award stood approximately 6-inches (15 cm) tall, consisting of a flat, 5-inch (13 cm) square-shaped crystal sculpture with a design of five concentric circles on a "newsprint" background. The sculpture was traditionally etched with the year it was presented followed by the words "GLAAD Media Award" and was mounted perpendicular to its flat, quadrant shaped base.[7] [10] [11]
The award remained unchanged until 2009, when an all new statuette designed by David Moritz of Society Awards was unveiled for the 20th annual GLAAD Media Awards ceremonies. The current statuette stands 12-inches (30.5 cm) tall, consisting of a 9-inch (23 cm) die-cast zinc sculpture, hand finished with a satin texture, plated with a nickel and rhodium finish, and mounted on a 3-inch (7.6 cm) tall, black-stained ash, trapezoidal shaped base.[7] [12]
Nominees are selected by GLAAD "Nominating Juries" consisting of over 90 volunteers with interest and expertise in the particular category they are judging. Nominating Juries may select up to ten nominees in each category since 2015; previous presentations only allowed up to five. If no projects are deemed worthy of nomination in a particular category, the jury may choose to not award that category. At the end of the year, the Nominating Juries submit their list of recommended nominees to GLAAD's staff and Board of Directors for approval.[3] [4]
In addition to media monitoring by the juries, GLAAD issues a "Call for Entries", inviting media outlets to submit their work for consideration, however, GLAAD may nominate a mainstream media project even if it is not submitted as part of the call for entries. GLAAD does not monitor media created by and for the LGBT community for defamation, therefore, media outlets created by and for an LGBT audience must submit in order to be considered for nomination.[3] [4]
Candidates considered for nomination are evaluated using four criteria: "Fair, Accurate and Inclusive Representations", meaning that the diversity of the LGBT community is represented, "Boldness and Originality", meaning the project breaks new ground by exploring LGBT subject matter in non-traditional ways, "Cultural Impact", meaning the project impacts an audience that may not regularly be exposed to LGBT issues, and "Overall Quality", meaning a project of extremely high quality which adds impact and significance to the images and issues portrayed.[3] [4]
Over 600 GLAAD Media Award voters participate in the selection of Honorees from the pool of Nominees in each category via online balloting. Voters are made up of three groups: GLAAD staff and board, GLAAD Alliance and Media Circle members, and GLAAD volunteers & allies (which include former Honorees, media industry allies, volunteers from the "Nominating Juries" and "Event Production Teams").[3] [4]
These results are then reviewed for certification by a "Review Panel" which consists of the GLAAD Board co-chairs, senior GLAAD program and communications staff, and media industry experts. Members of the Review Panel are expected to view all of the nominees in each category, and the final list of award recipients is determined by the Review Panel based on the results of the online balloting and their own "expert opinions".[3] [4]
The first Annual Awards recognized Honorees in just 7 competitive categories, all for television.[6] Over the years, the competitive categories have been expanded to recognize various other branches of the media including, film, theatre, music, print media, digital media, and advertising, as well as establishing additional categories recognizing Spanish-language media and a "Special Recognition" category for media representations that may not meet the criteria of pre-existing categories.[2] Unlike similar awards, the GLAAD Media Awards do not honor individual cast or crew in competitive categories for film or television performances.
While many of the categories have been expanded over time, several early categories have been "merged" or phased out altogether. One notable example being the omission of the "Outstanding Daytime Drama" category in 2011, reflecting the steady decline in popularity of English-language daytime soaps. As of 2018, GLAAD considers nominations in a total of 27 English-language categories and 12 Spanish-language categories, however, If no projects within a category are deemed worthy of recognition, GLAAD may choose to not award the category that year.[2] [3] As of 2023, there are 33 competitive categories:[13]
In addition to the GLAAD Media Awards' competitive categories, special non-competitive "Honorary Awards" have also been presented since the first Awards ceremony. Beginning with just one Honorary Award, then known as the "Special Honoree Award" presented at the first annual GLAAD Media Awards, the Honorary Awards have also been expanded to recognize the diversity of contributions of respective Honorees. The most notable of these Special Honorary Awards are:
Award recipients are announced at the annual GLAAD Media Awards banquet ceremonies usually held in New York, Los Angeles, and San Francisco to honor achievements from January 1 to December 31 of the previous calendar year.[3] [4] Over the years, ceremonies have also been held in Washington, D.C., and Miami. Each year's hosts and presenters are usually selected from former Honorees, celebrities and/or prominent public figures known for their contributions to the LGBT community.
The announcement of award recipients in all competitive categories is withheld until the ceremonies. Although presented annually in three cities, time constraints dictate that not all of the awards are presented onstage. Categories presented onstage in their respective cities are chosen to reflect the range of GLAAD's work with the media, representing a mix of entertainment, news, and Spanish-language awards. Recipients who are not announced onstage are instead announced by a listing in the ceremony's program book.[4]
The 16th Annual Awards held in 2005 were the first year that the ceremonies were televised, first airing on the Logo channel on July 24, 2005.[9] Logo continued to air the telecast annually, editing together each city's respective ceremonies for each year into one annual show, as well as airing a retrospective special in 2005 titled "The Best of the GLAAD Media Awards" which documented the history of the first 15 years of the Awards. Logo ceased to televise the ceremony in 2008 when the Bravo network acquired exclusive broadcast rights to air the 19th Annual Awards telecast.[17]
| GLAAD Media Awards Ceremonies | ||||
|---|---|---|---|---|
| Ceremony | Venue | City | Date | |
| New York City | 1990 April 29, 1990 | |||
| New York City Los Angeles | 1991 April 21, 1991 | |||
| Windows on the World Beverly Hilton Hotel | New York City Los Angeles | April 6, 1992 April 11, 1992 | ||
| Los Angeles New York City | March 20, 1993 March 28, 1993 | |||
| New York City Los Angeles | March 13, 1994 March 19, 1994 | |||
| Los Angeles New York City Washington, D.C. | March 12, 1995 March 16, 1995 March 19, 1995 | |||
| Waldorf-Astoria Hotel Century Plaza Hotel National Press Club | New York City Los Angeles Washington, D.C. | March 7, 1996 March 10, 1996 March 13, 1996 | ||
| Los Angeles Washington, D.C. New York City | March 16, 1997 March 26, 1997 March 31, 1997 | |||
| Hilton Hotel George Washington Marriott Century Plaza Hotel | New York City Washington, D.C. Los Angeles | March 30, 1998 April 4, 1998 April 19, 1998 | ||
| New York City Los Angeles Washington, D.C. | March 28, 1999 April 17, 1999 May 8, 1999 | |||
| Hilton Hotel Century Plaza Hotel JW Marriott Argent Hotel | New York City Los Angeles Washington, D.C. San Francisco | April 2, 2000 April 15, 2000 May 13, 2000 June 3, 2000 | ||
| New York City Los Angeles Washington, D.C. San Francisco | April 16, 2001 April 28, 2001 May 12, 2001 June 9, 2001 | |||
| Marriott Marquis Kodak Theatre Westin St. Francis | New York City Los Angeles San Francisco | April 1, 2002 April 13, 2002 June 1, 2002 | ||
| Marriott Marquis Kodak Theatre Westin St. Francis | New York City Los Angeles San Francisco | April 7, 2003 April 26, 2003 May 31, 2003 | ||
| Marriott Marquis Kodak Theatre Westin St. Francis | Los Angeles New York City San Francisco | March 27, 2004 April 12, 2004 June 5, 2004 | ||
| Marriott Marquis Kodak Theatre Westin St. Francis | New York City Los Angeles San Francisco | March 28, 2005 April 30, 2005 June 11, 2005 | ||
| New York City Los Angeles Miami San Francisco | March 27, 2006 April 8, 2006 May 25, 2006 June 10, 2006 | |||
| New York City Los Angeles San Francisco Miami | March 26, 2007 April 14, 2007 April 28, 2007 May 10, 2007 | |||
| Marriott Marquis Seminole Hard Rock Hotel Kodak Theatre JW Marriott | New York City Miami Los Angeles San Francisco | March 17, 2008 April 12, 2008 April 26, 2008 May 10, 2008 | ||
| New York City Los Angeles San Francisco | March 28, 2009 April 18, 2009 May 9, 2009 | |||
| Marriott Marquis Century Plaza Hotel Westin St. Francis | New York City Los Angeles San Francisco | March 13, 2010 April 18, 2010 June 5, 2010 | ||
| New York City Los Angeles San Francisco | March 19, 2011 April 10, 2011 May 14, 2011 | |||
| Marriott Marquis Westin Bonaventure Hotel San Francisco Marriott Marquis | New York City Los Angeles San Francisco | March 24, 2012 April 21, 2012 June 2, 2012 | ||
| New York City Los Angeles San Francisco | March 16, 2013 April 20, 2013 May 11, 2013 | |||
| Los Angeles New York City | April 12, 2014 May 3, 2014 | |||
| The Beverly Hilton Waldorf Astoria New York | Los Angeles New York City | March 21, 2015 May 9, 2015 | ||
| The Beverly Hilton Waldorf Astoria New York | Los Angeles New York City | April 4, 2016 May 14, 2016 | ||
| Los Angeles New York City | April 1, 2017 May 6, 2017 | |||
| The Beverly Hilton New York Hilton Midtown | Los Angeles New York City | April 12, 2018 May 5, 2018 | ||
| The Beverly Hilton New York Hilton Midtown | Los Angeles New York City | March 28, 2019 May 4, 2019 | ||
| 31st GLAAD Media Awards | N/A | online | July 30, 2020 | |
| 32nd GLAAD Media Awards | N/A | online | April 8, 2021 | |
| 33rd GLAAD Media Awards | The Beverly Hilton New York Hilton Midtown | Los Angeles New York City | April 2, 2022 May 6, 2022 | |
| 34th GLAAD Media Awards | The Beverly Hilton New York Hilton Midtown | Los Angeles New York City | March 30, 2023 May 13, 2023 | |
| 35th GLAAD Media Awards | New York City | New York City | May 12, 2024 |