| GI Jill | |
| Birth Name: | Martha Wilkerson |
| Birth Date: | May 4, 1918 |
| Birth Place: | Virginia, US |
| Death Place: | Pukalani, Hawaii |
| Occupation: | Disc jockey, radio host |
| Spouse: | Robert Morton Werner (1939 - 1990, his death) |
| Children: | 2 daughters |
| Known For: | GI Jive program on Armed Forces Radio Service during World War II |
GI Jill (born Martha Wilkerson, 4 May 1918 — 9 February 1999)[1] [2] was an American disc jockey and radio host, best known for presenting program's "Jack and Jill" and GI Jive, a music program on the Armed Forces Radio Service during World War II. She was notable for her positive effect of her personality and music selections[3] on American troops' morale and for being "universally credited with being the No. 1 overseas attraction"[4] on AFRS. By the end of January 1945 she had made 870 broadcasts.[5]
Jill was born Martha Wilkerson, her father Sexton was a title artist and designer for several movie studio's including 20th Century Fox, where her mum was a screenwriter and theatre actress. Robert Morton "Mort" Werner, her husband, was an executive in broadcasting and advertising, and he produced some of her programs.[6] She had a brother who was a lieutenant in the U.S Navy, and her inability to get letters through to him led to the development of her broadcasts.
Like an actress playing a role, Wilkerson considered Jill a separate entity. In 1966, she told a reporter: "The men overseas created Jill. They made her what they wanted her to be — the girl back home."
Assuming that other servicemen had similar problems receiving mail from the folks back home, Jill conceived a radio program that featured recorded music and friendly talk. Officials in the United States Office of War Information approved the idea, and the Jack and Jill show was born featuring her and her husband. Billed as the "Jill" of the programs namesake, she never revealed her real name live on air and few knew she was married and had 2 young daughters. When her husband entered the Army, she began hosting the program as a solo presenter. The show was broadcast from San Francisco via shortwave radio. An article in Yank, the Army Weekly noted, "For a long time, Army authorities admit, Jill's program was the only link the men at Guadal[canal] had with the folks back home."[7]
In addition to popular recordings of the time, Jill's broadcasts included birth announcements and her reading letters to military men from their wives. Eventually, AFRS officials realized the popularity of Jill's program and moved her to Los Angeles, where she began broadcasting GI Jive daily over 400 Army radio stations.[7]
The program included interview with numerous stars such as Bob Hope, Bing Crosby, Frank Sinatra and Dinah Shore amongst others.
Jill, with her commentary and records, was sometimes called "America's answer to Tokyo Rose"[8] and Axis Sally[9] but Jill said later that was not the point because American servicemen did not take broadcasters like Tokyo Rose and Axis Sally seriously. "Our men — those who listened to enemy propaganda — only listened because there was nothing else to do," she said.
In his memoir, An American Adventure: From Early Aviation through Three Wars to the White House, diplomat and National Security Council member William Lloyd Stearman reflected on hearing Jill during his time in the Navy: "GI Jill ... did so much to bolster our morale. She came across like a wholesome girl-next-door who began each radio show with 'Hi-ya, fellas! This is GI Jill with the GI Jive.' ... We all loved her."[10]
Jill's rapport with listeners went beyond the 15 minutes of each broadcast. As servicemen wrote letters asking her to play certain records, she tried to reply to each letter she received, answering as many as 500 letters per week,[11] including a photograph of herself with her letter.[12]
Interaction went both ways as some listeners sent Jill pictures of themselves, leading her to comment, "I think I was the only person in the world who had pinup boys." Some even sent her hand-made trinkets like a bracelet fashioned from a crashed airplane's broken window and a crudely inscribed heart-shaped pendant saying, "To Jill from Lou, 1944". Most of the letters and photographs that she received were destroyed when her family's house in Hollywood burned.
Jill's success led to a spin-off program of sorts when Virginia C. Claudon Allen was trained to broadcast in India to counteract broadcasts of Radio Tokyo. Allen "was sometimes referred to as the GI Jill of India."[13] The original Jill eventually began a second program, AEF Jukebox.[14]
Martha Wilkerson married Robert Morton "Mort" Werner on March 18, 1939. At that time, she worked at radio station KMTR in Los Angeles, California, and he was program director there. They had two daughters together.[15] She also took time to write for the screen, which included Hard, Fast and Beautiful (1951) and episodes for The Virginian.[16]
In the early 1960, Werner was president of the American Academy of Arts and Sciences and by the mid-1960s, served as vice president at NBC, at the time he and Wilkerson lived in Scarsdale, New York with their teenage daughter. Reflecting on her experiences in broadcasting, the ex-disc jockey called her work as GI Jill, "the most important thing I've ever done in my life."[17]
She retired in 1975, and lived in Maui, Hawaii, her husband Mort Werner, died in Maui aged 73, in April 1990 from kidney failure.[18] Martha Wilkerson Werner died on 9 February 1999, aged 80.[1]