Funnel (software) explained

Funnel
Type:Private
Founded: in Stockholm, Sweden
Hq Location City:Stockholm
Hq Location Country:Sweden
Revenue:€26.6 million (2022)[1]
Num Employees:335 (2022)[2]
Website:https://funnel.io/

Funnel is a software company headquartered in Stockholm, Sweden.[3] It was founded in 2014 and as of 2023 has offices in Dublin, London and Boston, MA.

History

Funnel was founded in 2014 by Per Made and Fredrik Skantze, who developed an advertising tool called Qwaya for Facebook.[4] The company opened a second location in Boston, Massachusetts in 2016.[5]

In 2017, Funnel raised €8.3 million ($10 million) in a funding round led by Balderton Capital.[6] As part of that fundraising, Suranga Chandratillake also joined the board.

In January 2020, the company raised €42.6 million ($47 million) in Series B funding.[7] [8] [9] One year later, the company announced it closed a new pre-IPO funding round worth €57.1 million ($66 million).[10] [11]

In June 2020, Funnel won TechCrunch’s The Europas Award 2020.[12] Financial Times included the company in the list of Europe's fastest growing companies in 2021,[13] 2022,[14] 2023[15] and 2024[16] consecutively. In 2023, Funnel was listed as one of 100 'Next Unicorns' by VivaTech and GP Bullhound.[17]

Partnerships

Funnel collaborates with Media and marketing agencies like IndieAd and Havas[18] [19] and also with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud.[20]

Notes and References

  1. Web site: FT 1000: the eighth annual ranking of Europe's fastest-growing companies . March 2024 . 2024-03-11.
  2. Web site: FT 1000: the eighth annual ranking of Europe's fastest-growing companies . Financial Times. March 2024 .
  3. Web site: Funnel Operations AB . 2022-10-05 . www.bloomberg.com.
  4. Web site: Funnel closes $47M Series B to prepare marketing data for better reporting and analysis . Zobito.com . 22 September 2022.
  5. Web site: Stockholm-based martech startup Funnel raises €7 million . 25 February 2019 . EU-startups.com . 22 September 2022.
  6. Web site: O'Hear . Steve . 2017-09-19 . Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend . 2022-09-27 . TechCrunch . en-US.
  7. Web site: Tucker . Charlotte . 2020-01-17 . Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready . 2022-09-22 . EU-Startups . en-US.
  8. Web site: 2020-01-17 . Swedish marketing platform Funnel raises $47 million Series B to expand into US . 2022-09-23 . Tech.eu . en-GB.
  9. Web site: Caesar . Julia . 2020-01-17 . Svenska ad-techbolaget i jätterunda – värderas till en miljard . 2022-11-05 . Dagens industri . sv.
  10. Web site: 2021-10-13 . Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut Silicon Canals . 2022-09-23 . en-US.
  11. Web site: Lunden . Ingrid . 2021-10-13 . Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round . 2022-09-22 . TechCrunch . en-US.
  12. Web site: Butcher . Mike . 2020-06-26 . Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups . 2022-09-27 . TechCrunch . en-US.
  13. Web site: Kelly . Maxine . 2021-03-02 . FT 1000: the fifth annual list of Europe's fastest-growing companies . 2022-09-27 . www.ft.com . en-GB.
  14. News: 2022-03-01 . FT 1000: the sixth annual list of Europe's fastest-growing companies . 2022-09-27 . en-GB.
  15. Web site: Kilby . Nathalie . March 1, 2023 . FT 1000: the seventh annual ranking of Europe's fastest-growing companies . March 11, 2024 . Financial Times.
  16. Web site: Kilby . Nathalie . March 1, 2024 . FT 1000: the eighth annual ranking of Europe's fastest-growing companies . March 11, 2024 . Financial Times.
  17. Web site: Albrecht . Olivia . 2023 . 2023 Top 100 Next Unicorns: Shaping the Next Gen of Tech .
  18. Web site: IndieAd x Funnel Partnership Announcement . 26 October 2022 .
  19. Web site: 2020-08-14 . Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide . 2022-09-22 . Havas Media . en-GB.
  20. Web site: Funnel, The better way to work with marketing data from over 500 connectors .

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