FullBeauty Brands explained

FullBeauty Brands
Image Alt:	FullBeauty Brands
Location Country:	US
Founded:	1901
Former Name:	OneStopPlus Group
Industry:	Online retail
Products:	Plus size clothing, big and tall clothing
Key People:	Jim Fogarty, CEO
Location City:	New York City
Homepage:	www.fbbrands.com
Area Served:	Nationwide

FullBeauty Brands Operations, LLC. is an American holding company based in New York City, featuring online and catalog retail brands for plus size women’s apparel, big and tall men’s apparel, and home goods. As of June 2023, the company's CEO is Jim Fogarty.^[1]

History

FullBeauty Brands was founded in 1901 in New York City. In 1924, the company launched its first fashion catalog. In 1941, the mail order business moved to Indiana where the company fulfills catalog and online orders from its fulfillment centers in Indianapolis and Plainfield. In 1999, the company’s call center was opened in El Paso, Texas.^[2]

In February 2013, the company was purchased by Charlesbank Capital Partners and Webster Capital. In 2015, the company rebranded itself, it was previously known as OneStopPlus Group.^[3]

In October 2015, FullBeauty Brands was acquired by Apax Partners. ^{[4] [5]}

FullBeauty Brands acquired the Avenue brand from City Chic Collective in June 2024.^[6]

Brands

FullBeauty Brands Operations, LLC. is an umbrella holding company with multiple brands under its label. These include: One Stop Plus, Woman Within, Roaman's, Catherine's, Jessica London, Ellos, Swimsuits For All, Brylane Home, King Size, Full Beauty Outlet, Shoes For All, and Intimates For All.^{[7] [8]}

Support for the Body Positive Movement

Fullbeauty has sought to support the Body Positive Movement in promoting messaging that runs contrary to the trend of using extremely skinny fashion models.^[9] In 2015 the company ran a campaign called "OwnYourCurves" which sought to alter consumers' perceptions of size and shape as it related to beauty through the positive portrayal of "plus size" women.^[10] Meghan Trainor partnered with the company in the campaign.^{[10] [11]}

Notes and References

1. Web site: FULLBEAUTY Brands, Inc.: Private Company Information - Businessweek . Bloomberg.com . 2015-10-10.
2. Web site: Our History | FULLBEAUTY Brands . Fbbrands.com . 2014-06-20 . 2015-10-10.
3. Web site: Canada . Hillary . 2015-08-18 . Apax Buying Controlling Stake in FullBeauty Brands . dead . https://web.archive.org/web/20160202173350/http://pevc.dowjones.com/Article?an=DJFLBO0120150818eb8ilh4sj&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2fArticle%3fan%3dDJFLBO0120150818eb8ilh4sj . 2016-02-02 . 2015-10-10 . Pevc.dowjones.com.
4. Web site: The Morning Leverage: TPG Closes $2 Billion Real-Estate Fund. 2015-10-07. 2015-12-03. Thomas. Dunford.
5. News: A Tale of Two Loan Markets. Bloomberg. 2015-12-03. Christine. Idzelis. 12 November 2015 .
6. Web site: Singh . Prachi . 2024-06-19 . FullBeauty acquires US-based plus-size retailer Avenue . 2024-06-22 . FashionUnited . en.
7. Web site: FULLBEAUTY BRANDS, INC. Company Profile . . 2016-12-09.
8. Web site: Fullbeauty Brands Launches Ellos as Plus-Size Brand for Online and Catalogue. www.wwd.com. 2016-08-08. 2016-12-09. Lisa. Lockwood.
9. Web site: This Holiday Clothing Ad From Full Beauty Is Ridiculously Body Positive . www.bustle.com . 2016-10-11. Meg. Zulch. 27 December 2015 .
10. Web site: Meghan Trainor Fronts Fullbeauty Brands' #Ownyourcurves Campaign . The Hollywood Reporter . 2016-10-11. Sam. Reed. 13 October 2015 .
11. Meghan Trainor Announces Partnership with FullBeauty Brands. Billboard . March 25, 2015 . 2016-10-11. Jocelyn. Vena.