| Fujiya Co. Ltd. | |
| Native Name: | 株式会社不二家 |
| Type: | Public K.K. |
| Founder: | Rinemon Fujii |
| Area Served: | Japan |
| Owner: | Yamazaki Baking Bandai Namco Holdings (1.93%) |
| Location City: | Tokyo |
| Location Country: | Japan |
is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1]
Fujiya is credited with introducing the Christmas cake to Japan.[2]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[3]
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[4]
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.