Fujian Benz Explained

Fujian Benz Automotive Co., Ltd.
Native Name:福建奔驰汽车有限公司[1]
Type:Joint venture
Area Served:China
Key People:Kong Xiao (President and CEO)
Industry:Automotive
Products:Minivans, Multi Purpose Vehicles and Special Purpose Vehicles
Num Employees:1,600 (2016)
Owners:Mercedes-Benz Group
Fujian Motors Group
China Motor Corporation
Location City:Fuzhou
Location Country:China

Fujian Benz Automotive Co., Ltd., formerly Fujian Daimler Automotive Co., Ltd., is a light commercial vehicle manufacturing company based in Fuzhou, and a joint venture between Daimler Vans Hong Kong Limited (a joint venture of the Mercedes-Benz Group and China Motor Corporation of Taiwan), BAIC Motor Corporation Limited (35%), and Fujian Motor Industry Group Co., Ltd (15%).

History

The company was founded in June 2007 as Fujian Daimler Automotive Co. by Fujian Motor Industry Group (50%), Daimler (34%) and China Motor Corp. (16%). It began construction of an assembly plant in the Qingkou Investment Zone, Fúzhōu in October 2007.[2] The 660,000 square meter plant would cost over 200 million (US$284 million).[3] With 2,800 employees, the plant has a capacity of 40,000 vehicles a year.[4] For establishing of the joint venture and building the plant facilities, Fujian Motor Industry Group Company and the Hong Kong Daimler Vans Limited invested a total of 434,600,000.

Series production of Fujian Daimler's first product range, the Viano transporter, began in April 2010.[5]

In November, 2011, Sprinter was launched. Fujian Daimler changed its name to Fujian Benz in March 2012 for better brand recognition among Chinese consumers as Daimler is not as well known as Benz.[6] [7]

In March 2013 Fujian Benz opened a new product development center in Fuzhou, constructed at a cost of around RMB 500 million (approximately €60 million).[8] [9]

In Mar. 2016, Fujian Benz launched three V-Class models, including V260, V260 Exclusive and V260L Exclusive.[10]

Operations

Fujian Benz covers 660,000 square meters, including 330,000 square meters for Phase I and a construction area of 162,000 square meters. The company currently employs 1,600 workers.

The annual production capacity of Phase I is 40,000 units. At one time, China was the largest market of the Viano.[7]

At its production plant in Qinkou, Fujian Benz operates a product development center which covers approximately 11,000 square meters of built-up area, as well as a 53,000 square meter proving ground including a 1,400 meter circuit. In an industrial park adjacent to the Qinkou production plant, Fujian Benz operates an EMC lab, an exhaust gas test lab, and a chassis dynamometers facility, which cover a combined built-up area of around 8,000 square meters. The product development center, with a total investment of 500 million rmb, was put into operation in 2013.

Current production

Fujian Benz currently produces the following vehicles:[11]

Notes and References

  1. Web site: 国家企业信用信息公示系统 .
  2. News: Daimler Starts Building $284 Million China Van Plant. 9 March 2013. Bloomberg. 23 October 2007.
  3. News: Daimler starts building China van plant_Auto—China Economic Net . 21 September 2019 . en.ce.cn . 23 Oct 2007 . 21 September 2019 . https://web.archive.org/web/20190921023149/http://en.ce.cn/Industries/Auto/200710/23/t20071023_13346708.shtml . dead .
  4. News: Daimler launches US$300m joint venture in Fujian . 21 September 2019 . www.chinadaily.com.cn . 23 Oct 2007.
  5. News: Fujian Daimler produces first Mercedes-Benz Viano. 9 March 2013. Gasgoo. 17 April 2010.
  6. News: Chinese JV Fujian Daimler to change name to Fujian Benz. 9 March 2013. Gasgoo. 28 February 2012.
  7. News: Daimler's van making JV changes its name to Fujian Benz . 21 September 2019 . flanders-china chamber of commerce . 22 March 2012.
  8. News: Daimler JV Opens Van Product Development Center in China. 6 April 2013. Fox Business. 28 March 2013.
  9. Web site: Daimler van joint venture Fujian Benz Automotive Corporation opens new product development center in China. 6 April 2013. Daimler.
  10. Web site: Fujianbenz official website. 12 May 2016. https://web.archive.org/web/20160504222731/http://www.mbmpv.com.cn/. 4 May 2016. dead.
  11. Web site: Foreign Brands. 10 March 2013. China Auto Web.