Fruju Explained

Fruju
Producttype:Ice block
Country:New Zealand
Introduced:1980s
Producedby:Tip Top

Fruju is a New Zealand ice block brand manufactured by Tip Top. It stands for "fruit-juice".[1]

History

Fruju was started in the 1980s by Tip Top. The three following decades had television advertisements featuring the phrases "It's gonna hit ya" and "Ooh Aah".[2]

In 1978 Fruju was mainly consumed by teenagers and young adults. To make the brand appealing to adults, the brand encouraged its staff to dip Frujus in gin.[3]

The Pulp Fusion flavour was discontinued in the 2000s.[4] In the summer of 2017 Tip Top partnered with Coca-Cola to create a Lemon & Paeroa flavour.[5] In 2022 Fruju released the Mango Fruju. Due to limited freezer space, the Orange Rush flavour became unavailable on its own in shops except for supermarket multipacks.[6] [7] The discontinued flavour Tropical Snow has been brought back as a limited edition in 2014, 2017 and 2020.[8] [9] In late 2022 the Grapefruit & Lemon Fruju was discontinued. It was brought back in 2024 for a limited time.[10]

Notes and References

  1. Web site: Wilcox . Sarah . 11 March 2010 . Ice cream and ice blocks . 15 February 2024 . .
  2. Web site: Day . Simon . 2020-12-05 . It's gonna hit ya! All the Frujus, reviewed and ranked . 2024-02-14 . The Spinoff . en.
  3. Web site: 6 December 1978 . Reporter's Diary . 2024-02-14 . paperspast.natlib.govt.nz.
  4. Web site: Muru-Lanning . Charlotte . 2023-05-03 . The bitter end of the grapefruit Fruju . 2024-02-14 . The Spinoff . en.
  5. Web site: Howie . Cherie . 17 December 2017 . L&P Fruju the latest crazy Kiwi food combo . 15 February 2024 . The New Zealand Herald.
  6. Web site: Reason single orange Frujus won't be sold in dairies over summer . 2024-02-14 . 1News . en.
  7. Web site: Brookes . Emily . 21 December 2022 . Why you can't find orange Frujus in dairies this summer . 15 February 2024 . Stuff.
  8. News: 9 November 2020 . Iconic Kiwi icecream making a comeback for summer . 2024-02-14 . . en.
  9. Web site: 9 November 2020 . Tip Top announces return of Fruju Tropical Snow for limited run . 15 February 2024 . The New Zealand Herald.
  10. Web site: Sowman-Lund . Stewart . 2024-02-14 . Clear your freezers: The grapefruit and lemon Fruju is back* . 2024-02-14 . The Spinoff . en.

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