Joshua Darden Explained

Joshua Darden
Birth Date:1979 1, df=yes
Birth Place:Los Angeles, California, US
Field:Type design
Awards:Print's New Visual Artists 2006

Joshua Darden (born 1979 in Northridge, Los Angeles, California) is an American typeface designer.[1] He published his first typeface at the age of 15, becoming according to Fonts In Use the first known African-American typeface designer.[2] [3] [4] [5] [6]

Career

In 1993, Darden and his high school friend Timothy Glaser co-founded The Scanjam Design Company, a studio for interactive, identity, and type design. Scanjam's retail type families included Diva, Interact, Locus, Out, Profundis, and the Macromedia-award-winning Index.[7] These were distributed by David Carson's GarageFonts foundry.[8] [9] [10] [11]

Darden joined The Hoefler Type Foundry in 2000 as a freelancer, and in 2001 as a full-time employee.[4] [12] In 2004–2005, after a lengthy court battle,[13] [14] [15] he established his own foundry, Darden Studio, in Brooklyn.[3] [16] [17] Soon after, he published the font superfamily Freight, 120 fonts in five families (Big,[18] Display,[19] Micro,[20] Sans,[21] and Text).[22] [23] It was inspired by the "Dutch taste" school of typeface design, including the work of Kis, Caslon and Fleischman,[24] and was named a "Favorite Typeface of 2005" by Typographica.[25] It became one of his most widely seen designs, used by art directors such as Abbott Miller, Mark Porter, and Rick Valicenti, and employed by editorial platforms such as W magazine and Medium.[3] [26] [27] Its popularity was perhaps matched by Omnes, as of 2020 Darden Studio's best-selling typeface; initially designed for Landor, it was released in 2006 and has been used by AT&T, Carrefour, Courrier International, Crayola, Eventbrite, Fanta, and Huggies.[28] [29] Darden's other releases for his foundry include Birra Stout, Corundum Text, Dapifer, Halyard, and TDC award-winner,[30] Jubilat[31] the logo typeface of Bernie Sanders' 2016 and 2020 presidential campaigns.[32] In 2006, Darden was named one of Print magazine's "New Visual Artists", an annual award given to 20 designers under the age of 30, and he juried the prize in 2010.[33]

In 2019, Darden sold Darden Studio to Joyce Ketterer, who had been working at the company for 13 years. The company retained his name and continues to expand and release Darden's type designs.

Teaching and lecturing

Darden has lectured at the University of California, Santa Barbara, has sat on panels at the TypeCon and South by Southwest Interactive conferences, visited the Rhode Island School of Design as a Guest Critic, and taught the design and use of typefaces at Parsons School of Design.[34]

Typefaces

Joshua Darden's typefaces include the following:1995

1997

1999

2003

2004

2005

2006

2007

2008

2012

2017

External links

Notes and References

  1. Web site: Devroye . Luc . Luc Devroye . Darden Studio [Joshua Darden] ]. Type Design Information . 5 February 2021.
  2. Web site: Stone . Terri . The Faces Behind the Faces . Creative Pro . Publish . 4 July 2020 . https://web.archive.org/web/20010305212630/http://www.creativepro.com/story/feature/2671.html . 5 March 2001 . 16 November 1999.
  3. Web site: Sharp . Lucas . Letterform: Rare Goods . Grafik . 30 November 2017 . 4 July 2020 . 6 July 2020 . https://web.archive.org/web/20200706135740/https://www.grafik.net/category/letterform/rare-goods . dead .
  4. Web site: Gomez-Palacio. Bryony . Vit. Armin . Graphic Design Referenced . Rockport . 231 . 1 July 2009 .
  5. Web site: Joshua Darden . Fonts In Use . 5 February 2021.
  6. News: Rawsthorn. Alice. 2011-03-20. Design Gets More Diverse (Published 2011). en-US. The New York Times. 2021-02-12. 0362-4331.
  7. Web site: Index . Fonts In Use . 17 July 2020.
  8. Web site: Scanjam: Team . The Scanjam Design Company . 4 July 2020 . https://web.archive.org/web/19990420180556/http://www.scanjam.com/ . 20 April 1999.
  9. Web site: Scanjam: Catalog . The Scanjam Design Company . 4 July 2020 . https://web.archive.org/web/20001014160604/http://scanjam.com/catalog.1.html . 14 October 2000 . dead .
  10. Web site: Emotional Digital: A Sourcebook of Contemporary Typographics . Verlag Hermann Schmidt . Mainz . 147 . 1999.
  11. Web site: Fonts . GarageFonts . 5 July 2020 . https://web.archive.org/web/19970523031637/http://www.garagefonts.com/1OF_Framesetfonts.html . 23 May 1997.
  12. Web site: 2003-10-04. The Hoefler Type Foundry Profile. https://web.archive.org/web/20031004165739/http://typography.com/profile/index.html. 2020-07-14. 4 October 2003.
  13. Web site: HOEFLER TYPE FOUNDRY vs. DARDEN, JOSHUA. iapps.courts.state.ny.us . 2020-07-17.
  14. Web site: 2014-07-01. Font War: Inside the Design World's $20 Million Divorce - Businessweek. https://web.archive.org/web/20140701025049/http://www.businessweek.com/articles/2014-04-08/font-war-inside-the-design-worlds-20-million-divorce. 2020-07-14. 1 July 2014.
  15. Web site: Ketterer . Joyce . Darden Studio post on the history of the foundry . https://ghostarchive.org/iarchive/instagram/dardenstudiofonts/2337906266485494743 . 25 December 2021 . registration. Instagram . 23 June 2020 . 14 July 2020.
  16. Web site: The Darden Studio . Current members of the studio . 5 July 2020 . https://web.archive.org/web/20080819004840/http://www.dardenstudio.com/studio/ . 19 August 2008.
  17. Web site: Members of the studio . Darden Studio . 4 July 2020.
  18. Web site: Freight Big . Joshua Darden (archived) . https://web.archive.org/web/20060329183007/http://www.joshuadarden.com/shop/freightbig.php . 17 July 2020. 29 March 2006 .
  19. Web site: Freight Display . Joshua Darden (archived) . https://web.archive.org/web/20060329182956/http://www.joshuadarden.com/shop/freightdisplay.php . 17 July 2020. 29 March 2006 .
  20. Web site: Freight Micro . Joshua Darden (archived) . https://web.archive.org/web/20060329183011/http://www.joshuadarden.com/shop/freightmicro.php . 17 July 2020. 29 March 2006 .
  21. Web site: Freight Sans . Joshua Darden (archived) . https://web.archive.org/web/20060329183029/http://www.joshuadarden.com/shop/freightsans.php . 17 July 2020. 29 March 2006 .
  22. Web site: Berry . John D. . Hauling Freight . Creative Pro . 30 May 2005 . 10 October 2018.
  23. Web site: Freight Text . Joshua Darden (archived) . https://web.archive.org/web/20060329183045/http://www.joshuadarden.com/shop/freighttext.php . 17 July 2020. 29 March 2006 .
  24. Web site: GarageFonts hauls Freight to Type Network . TypeNetwork . 17 July 2020.
  25. Web site: Weissman . Dyana . Our Favorite Typefaces of 2005 . Typographica . 25 December 2005 . 4 July 2020.
  26. Web site: Coles . Stephen . Darden's New Website Unloads Big Freight . Typographica . 7 August 2005 . 5 July 2020.
  27. Web site: Freight Text in use . Fonts In Use . 5 July 2020.
  28. Web site: Carrefour brand book, Version 1.0 . Issuu . Carrefour . 44 . August 2009 . 14 July 2020.
  29. Web site: Omnes in use . Fonts In Use . 5 July 2020.
  30. Web site: Untitled. The Type Directors Club . en-US . 2020-07-14.
  31. Web site: Our Retail Library . Darden Studio . 5 July 2020.
  32. Web site: Ross . Naomie . Bernie Sanders for President 2016 . Fonts In Use . 18 October 2015 . 5 July 2020.
  33. Web site: New Visual Artists 2010 . Printmag.com . 18 March 2010 . 14 July 2020.
  34. Web site: 2010-05-10. Parsons Hosts AIGA: Type Forecast. Art, Media, & Technology . en-US . 2020-07-14.
  35. Web site: View by Designer . GarageFonts . 5 July 2020 . https://web.archive.org/web/19970210124622/http://www.garagefonts.com/1designers.html . 10 February 1997.
  36. Web site: Sterling type family . designarchives.aiga.org . 2020-07-21.
  37. Web site: Schwartz . Christian . Bosch . Schwartzco Inc. . 5 July 2020.
  38. Web site: New Type Design: Freight Released . CreativePro . 17 July 2020.
  39. Web site: Weissman . Dyana . Freight Big and Display . Typographica . 17 July 2020.
  40. Web site: New Typeface Designs – Freight Big and Freight Display – Released by Phil´s Fonts and GarageFonts . CreativePro . 17 July 2020.
  41. Web site: Schwartz . Christian . Christian Schwartz . FF Meta Headline . Schwartzco Inc. . 5 July 2020.
  42. Web site: Vit . Armin . Omnes . Typographica . 17 July 2020.
  43. Web site: Luecke . Karsten . Birra Stout . Typographica . 17 July 2020.
  44. Web site: Phinney . Thomas . Dapifer . Typographica . 17 July 2020.
  45. Web site: Stefan . Ellmer . Halyard . Typographica . 17 July 2020.

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