Freeset | |
Location: | India |
Established: | 2001 |
Website: | https://joyya.com/ |
Freeset, now known as Joyya, is a group of social enterprises with the stated goal of creating employment opportunities for women affected by sex trafficking in West Bengal, India.[1] In 2021, Joyya was awarded an A+ by Tearfund's Ethical Fashion Report.[2]
Freeset was founded in 2001 by Kerry and Annie Hilton. It began by employing 20 local women from the Sonagacchi red-light district who were in Kolkata's sex trade, who produced jute bags for export. The name was changed to Joyya in 2021.[3] The business has three parts: 'Joyya Goods', the business arm which offers employment and produces textile goods, 'Joyya Collective', the social arm which collaborates with a range of aligned businesses and NGOs, and 'Joyya Neighbours', the relational arm which focuses on participating in local community.[4]
The Freeset name is still used by the Freeset Business Incubator, which is based in Kolkata, West Bengal. They have three focus areas: Vocational Training, Business Development and Job Preparation.[5]