Freedom Tour Explained

Concert Tour Name:The Freedom Tour
Artist:Alicia Keys
Album:The Element of Freedom
Start Date:February 26, 2010
End Date:July 3, 2010
Number Of Legs:3
Number Of Shows:26 in North America
23 in Europe
1 in Africa
50 Total
Gross:US$29.4 million ($ in dollars)
Last Tour:As I Am Tour
(2008)
This Tour:The Freedom Tour
(2010)
Next Tour:
(2011)

The Freedom Tour was the fourth concert tour by American singer-songwriter Alicia Keys in support of her fourth studio album, The Element of Freedom (2009). The tour commenced at the Scotiabank Place in Ottawa on February 26, 2010. The tour continued onto North America visiting Europe as well.[1] In June, Keys will headline one concert in Johannesburg, giving the singer in first performances in South Africa. According to Pollstar, the tour grossed $29.4 million worldwide, with 43 shows.

Background

Keys announced her forthcoming tour in December 2009, shortly after the release of her fourth studio album. During the same time, Keys was named R&B/Hip-Hop Artist of the Decade by Billboard magazine.[2] When describing the tour, Keys mentions,[2]

The show is, obviously, always focused around music; that's what is always my main focus. When we first start putting it all together, it all starts at the music, and then it's what story that I want to tell and kind of what energy I want to give off. There's going to be something for everyone in this show because that's who I am, I am a person who feels things from all different angles and directions, and I'm going to express it that way ... and that's how I arm-wrestle people who are close-minded.

Opening acts

Tour dates

DateCityCountryVenue
North America[3] [4] [5] [6] [7]
February 26, 2010 OttawaCanadaScotiabank Place
February 28, 2010MontrealBell Centre
March 3, 2010RosemontUnited StatesAllstate Arena
March 5, 2010DetroitFox Theatre
March 6, 2010
March 8, 2010LondonCanadaJohn Labatt Centre
March 10, 2010TorontoAir Canada Centre
March 11, 2010VeronaUnited StatesTurning Stone Event Center
March 13, 2010MashantucketMGM Grand Theater
March 14, 2010
March 17, 2010New York CityMadison Square Garden
March 19, 2010NewarkPrudential Center
March 20, 2010Atlantic City
March 22, 2010BostonAgganis Arena
March 24, 2010Baltimore1st Mariner Arena
March 25, 2010 Washington, D.C.Verizon Center
March 27, 2010MiamiAmerican Airlines Arena
March 28, 2010TampaSt. Pete Times Forum
March 30, 2010AtlantaPhilips Arena
April 2, 2010Grand PrairieNokia Theatre at Grand Prairie
April 3, 2010HoustonToyota Center
April 6, 2010Los AngelesStaples Center
April 7, 2010Santa BarbaraSanta Barbara Bowl
April 9, 2010Las VegasMandalay Bay Events Center
April 10, 2010OaklandOracle Arena
Europe[8]
April 29, 2010LisbonPortugalPavilhão Atlântico
May 1, 2010IschglAustriaSilvrettaseilbahn AG
May 2, 2010VeronaItalyVerona Arena
May 4, 2010MarseilleFranceLe Dôme de Marseille
May 7, 2010BerlinGermanyO2 World
May 8, 2010ArnhemNetherlandsGelreDome XS
May 9, 2010FrankfurtGermanyFesthalle Frankfurt
May 12, 2010HamburgO2 World Hamburg
May 13, 2010OberhausenKönig Pilsener Arena
May 15, 2010 AntwerpBelgiumSportpaleis
May 17, 2010 ZürichSwitzerlandHallenstadion
May 19, 2010BirminghamEnglandNational Indoor Arena
May 21, 2010DublinIrelandThe O2
May 22, 2010BangorWalesVaynol Park
May 23, 2010GlasgowScotlandSECC Hall 4
May 25, 2010LondonEnglandThe O2
May 26, 2010
May 29, 2010ManchesterManchester Evening News Arena
May 31, 2010ParisFrancePalais Omnisports de Paris-Bercy
June 2, 2010BarcelonaSpainPalau Sant Jordi
June 4, 2010LyonFranceHalle Tony Garnier
June 6, 2010Santa Cruz de TenerifeSpainAutoridad Portuaria de Santa Cruz
Africa
June 10, 2010 JohannesburgSouth AfricaOrlando Stadium
North America
July 3, 2010 New OrleansUnited StatesLouisiana Superdome
Festivals and other miscellaneous performances
  • This concert is a part of Festival Ischgl/Top of the Mountain Concert[9]
  • This concert is part of the BBC Radio 1's Big Weekend Music Festival.[10]
  • This concert is part of the FIFA World Cup Kick-off Celebration Concert.
  • This concert is part of the Essence Music Festival[11]

    Box office score data

    VenueCityTickets Sold / AvailableGross Revenue
    Bell CentreMontreal 6,620 / 7,880 (84%)$632,023
    Fox TheaterDetroit8,142 / 8,590 (95%)$677,636[12]
    John Labatt CentreLondon4,827 / 6,025 (80%)$375,358
    Verizon CenterWashington, D.C.9,087 / 13,085 (69%)$827,593
    Philips ArenaAtlanta9,099 / 9,099 (100%)$643,646
    Nokia Theatre at Grand PrairieGrand Prairie4,192 / 5,826 (72%)$382,709
    Staples Center Los Angeles14,539 / 15,115 (96%)$1,134,106
    Santa Barbara Bowl Santa Barbara3,395 / 4,547 (75%)$326,392
    O2 World Berlin6,231 / 6,231 (100%)$360,516
    O2 World HamburgHamburg6,224 / 8,769 (71%)$461,704
    National Indoor ArenaBirmingham10,870 / 10,870 (100%)$634,808
    The O2Dublin8,061 / 8,061 (100%)$671,964
    SECC Hall 4Glasgow8,736 / 8,736 (100%)$522,719
    The O2 ArenaLondon32,333 / 32,396 (~100%)$1,850,460
    Manchester Evening News ArenaManchester15,414 / 15,414 (100%)$896,216
    Palais Omnisports de Paris-BercyParis16,460 / 16,460 (100%)$1,068,820
    TOTAL168,017 / 183,246 (92%)$11,779,689

    Notes and References

    1. Web site: Alicia Keys plots initial dates for 'Freedom' trek. December 1, 2009. March 25, 2010. Madison. Tjames. LiveDaily.
    2. Web site: The Road to Freedom:Alicia Keys. March 2, 2010. March 24, 2010. Sclafani. Tony. Express Night Out. The Washington Post Company. April 2, 2010. https://web.archive.org/web/20100402230223/http://www.expressnightout.com/content/2010/03/alice-keys-verizon-center.php. dead.
    3. Web site: Alicia Keys takes 'Freedom' a step further. February 5, 2010. March 24, 2010. Madison. Tjames. LiveDaily. https://web.archive.org/web/20100214114559/http://www.livedaily.com/news/21355.html. February 14, 2010. dead.
    4. Web site: Alicia Keys' 'Freedom' Tour Hits U.S. This Month. https://web.archive.org/web/20100223024200/http://www.mtv.com/news/articles/1632279/20100219/keys_alicia.jhtml. dead. February 23, 2010. February 1, 2010. March 24, 2010. Crosley. Holly. MTV News. MTV Networks.
    5. Web site: Alicia Keys past Events. Keys' Official Website. Sony Music Entertainment. March 25, 2010. March 24, 2010. https://web.archive.org/web/20100324213830/http://www.aliciakeys.com/us/events/past. dead.
    6. Web site: Alicia Keys Tour & Events. Keys' Official Website. Sony Music Entertainment. March 25, 2010. March 25, 2010. https://web.archive.org/web/20100325003311/http://www.aliciakeys.com/us/events. dead.
    7. Web site: Alicia Keys Dates. Pollstar.
    8. Web site: Alicia Keys Tickets For All On-Sale Dates and Concerts. NME. IPC Media.
    9. Web site: Alicia Keys in Ischgl. Ischgl Official Tourism Website. Tourismusverabnd Paznaun-Ischgal. March 25, 2010. https://web.archive.org/web/20100324125426/http://www.ischgl.com/en-packages-alicia_keys_in_ischgl-21.htm. March 24, 2010. dead.
    10. Web site: Rihanna, Florence & The Machine and Pendulum in Bangor. April 2, 2010. April 27, 2010. BBC News. The British Broadcasting Corporation.
    11. Alicia Keys Joins Mary J. Blige As Headliner Of 2010 Essence Festival. Billboard. February 23, 2010.
    12. Billboard Boxscore. November 2, 2010. November 19, 2010. Billboard. Nielsen Business Media, Inc..